Category: Communications
By tsufit on May 24, 2011 in Communication, Communication Skills, Communications, Communications Skills, Gurus, Sales, Speaking Skills, Speech, Speeches, Uncategorized | Comments Off
As you know, I’m devoted to guiding YOU to step into the spotlight and a big part of that is to introducing you to other gurus who can help accelerate your path. Recently I introduced you to Nancy Marmolejo. Lisa Sasevich is another one of those gurus. Those of you who have read Step Into [...]
By tsufit on May 10, 2011 in book review, Book Reviews, Books, Communication, Communication Skills, Communications, Communications Skills, Influence, Luxury Pricing, Marketing, Persuasion, Presentation Skills, Presentations, Presentations Skills, Price, Price Elasticity, Prices, Pricing, Uncategorized, Why We Buy | Comments Off
A guy plays a violin outside a Washington DC subway for 45 minutes. Few people notice or stop to listen. Most rush off to work. He collects a few bucks. A couple of days earlier, the same violinist, world famous Joshua Bell, played the same 3.5 million dollar violin in a concert hall where attendees [...]
By tsufit on Apr 7, 2011 in Authenticiy, Branding, Celebrity, Communication, Communication Skills, Communications, Communications Skills, Contests, Entrepreneurship, Fans, Marketing, Media, music, Personal Branding, Presentation Skills, Presentations, Rant, Reality TV, TV, Uncategorized, Why We Buy | Comments Off
OK, enough is enough. Listen I love JLo as much as the next person. She’s adorable actually, but tonight was too much. And Randy? Why is he still on this show? Ranting about how they’re “angry” that one of the most boring contestants Idol has ever seen got voted out. Pia Whatever Her Name Is [...]
By tsufit on Mar 31, 2011 in Communication, Communication Skills, Communications, Communications Skills, Entrepreneurship, Humour, Marketing, Media, Networking, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Public Speaking Tips, Rant, Speaking, Speaking Skills, Speech, Speeches, Uncategorized | Comments Off
Open Message to Entrepreneurs and Assorted Other Business Types: When someone asks you what you do, answer in 10 seconds and then shut up! Share and Enjoy:
By tsufit on Mar 19, 2011 in Communication, Communication Skills, Communications, Communications Skills, Marketing, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Public Speaking Tips, Speaking Skills, Speech, Speeches, Uncategorized | 1 Comment
Just caught a few minutes of the movie version of Annie Proulx’s The Shipping News on TV. Business folk should play this game & learn to Say It Sexier. Billy: It’s finding the center of your story, the beating heart of it, that’s what makes a reporter. You have to start by making up some [...]
By tsufit on Mar 15, 2011 in Branding, Breaking News, Celebrity, Comedy, Communication, Communications, Customer Retention, Humor, Humour, Marketing, Media, Publicity, Uncategorized | Comments Off
In my last post, we talked about leveraging celebrity, yours or someone else’s and how it’s possible to leverage the celebrity of those who have created it for themselves. That’s what Aflac, the insurance company, did by using Gilbert Gottfried as the voice of it’s famous duck. Hard to forget Gottfried’s distinctive voice from Disney’s [...]
By tsufit on Mar 11, 2011 in Communication, Communication Skills, Communications, Communications Skills, Humor, Humour, Speech, Speeches, Uncategorized | Comments Off
A big part of what I do is helping people find the right words to express themselves. But you don’t always need words as this guy demonstrates. Enjoy! (Thanks for the heads up D!) Share and Enjoy:
By tsufit on Feb 14, 2011 in Communication, Communication Skills, Communications, Communications Skills, Marketing, Networking, Presentation Skills, Public Speaking Tips, Speaking, Speaking Skills, Speech, Speeches, Uncategorized | Comments Off
One of my readers sent me this video (thanks Gail) ’cause she knew that the 30 Second Blah, Blah, Blah is my specialty. Posting Danny Brown’s answer to one of his reader’s questions: “How To Introduce Yourself If You Wear Many Hats?” to see what you think. Is the guy right? Yes, it makes sense [...]
By tsufit on Nov 30, 2010 in Branding, Celebritiy, Coaching, Communication Skills, Communications, Communications Skills, Conferences, Entrepreneurship, Fees, Marketing, Media, Networking, P.R., Personal Branding, Positioning, Presentation Skills, Presentations, Presentations Skills, Price, Prices, Public Speaking, Public Speaking Tips, Publicity, Speaking, Speech, Speeches, story, Storytelling, Success, Uncategorized | Comments Off
TSUFIT releases new Spotlight Blueprint on Dec 7, 2010. Register at www.spotlightblueprint.com This FREE call is for Entrepreneurs, Authors, Speakers, Consultants, Business Owners, CEOs and Coaches who want to walk away on Dec 7 with a concrete plan for how to get known in 2011. The call is free and you’ll get details when you [...]
By tsufit on Aug 6, 2010 in Advertising, Books, Branding, Communication Skills, Communications, Communications Skills, Creativity, Entrepreneurship, Influence, Marketing, story, Storytelling, Success, Uncategorized | Comments Off
So, I’m finishing up Kenneth Roman’s The King of Madison Avenue while starting Accidental Branding by David Vinjamuri. The later book reminds me of my intention to get on the mailing list for the J. Peterman catalog, something every marketer and copywriter should do. So I pop over to the website and find the following [...]
