Category: Communications

Is size FAT a brilliant marketing move or PR disaster? »

Every time I go shopping with my daughters, I tell them that in my day there was no size 2, definitely no size zero. Who are we kidding? Well here’s a Japanese company that’s decided to tell it like it is with sizes skinny, fat, jumbo etc. Now I’ve carried extra weight in my time […]

Do You Show Up Late at Networking Meetings to Avoid the 30 Second Infomercial? »

Lots of people do! Just received a new book in the Step Into The Spotlight! reviews stack from speaker and coach Fred E. Miller, all about how to build your “elevator speech” floor by floor. His approach is a little different than mine but found some great stuff here like on page 12 where he […]

It’s not just WHAT you say. It’s HOW you say it! »

Entrepreneurs spend a lot of time perfecting their pitch, crafting what they want to say. But it’s not just WHAT you say, but HOW you say it that matter! He’s only just scratched the surface here and many of the rock ones sound the same. Notice how a few have really distinct brands, but not […]

Lessons from the Oscars: You gotta know when to sit down & shut up! »

The Oscars are tonight and there’s lots to be learned. Especially if you go to business networking events where they give you 30 seconds in the spotlight. Make sure you know when to sit down and shut up. (These guys got away with running long but you probably won’t…)

Get Your Name Out There! [VIDEO Disappears Dec 31] »

Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star! www.SpotlightLive.com

Authentic Advertising »

Check out Joe Karbo’s Lazy Man’s Way to Riches ad. Love how he reveals how much he makes per sale and why you will want to buy it anyway. Love the confidence and the authenticity.

What’s Your Story? »

Don’t bore us with your features and benefits. Tell me a story! People’s eyes always light up when I share my “litigation lawyer leaves law for limelight” story. That’s what people are really buying, not your thingamajig, but your story, the story you attach to your thingamajig and to yourself. But for some reason, business […]

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