Category: Communications

Are YOU Speaking Corporate Gobbletygook? »

In Step Into The Spotlight!, I listed the 16 words and phrases entrepreneurs should ban from their vocabulary. Some of them are in this fabulous vignette–actually a commercial for Avaya. Priceless. Thanks to Mark Anthony Germanos from my LinkedIn Step Into The Spotlight! group for the head’s up on this hilarious ad! How many of […]

Does this ad OFFEND or AMUSE you? »

Profanity, an arguably patronizing attitude towards the new employee (end of ad) and yet irreverent ads like this have propelled Dollar Shave Club to millions selling something you can buy yourself at the local dollar store or your neighborhood Walgreens. So, do you find it OFFENSIVE or AMUSING? More importantly, would YOU buy their stuff? […]

What do you think of Political Ad: “Just Not Ready”? »

A lot more clever than the average political attack ad. Regardless of your political leanings, I think most people will be impressed by the interesting job interview angle.

What are the most powerful TV COMMERCIALS you’ve seen lately? Here’s one. »

The Salvation Army has launched one of the most powerful commercials I’ve seen in years. Really makes its point by mimicking all the other commercials we’re watching and then slapping us in the face with the reality we may be shutting our eyes to. What other powerful commercials have you seen?

Is size FAT a brilliant marketing move or PR disaster? »

Every time I go shopping with my daughters, I tell them that in my day there was no size 2, definitely no size zero. Who are we kidding? Well here’s a Japanese company that’s decided to tell it like it is with sizes skinny, fat, jumbo etc. Now I’ve carried extra weight in my time […]

Do You Show Up Late at Networking Meetings to Avoid the 30 Second Infomercial? »

Lots of people do! Just received a new book in the Step Into The Spotlight! reviews stack from speaker and coach Fred E. Miller, all about how to build your “elevator speech” floor by floor. His approach is a little different than mine but found some great stuff here like on page 12 where he […]

It’s not just WHAT you say. It’s HOW you say it! »

Entrepreneurs spend a lot of time perfecting their pitch, crafting what they want to say. But it’s not just WHAT you say, but HOW you say it that matter! He’s only just scratched the surface here and many of the rock ones sound the same. Notice how a few have really distinct brands, but not […]

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