So, I’m waiting for paint to dry today & caught a particularly weird show on HGTV. Young beautiful people selling beautiful real estate to other rich young beautiful people…all kinda surreal, but I did notice how one of the agents used drama to sell his stuff.
He’s in negotiation with some agent. His client wants 3.8 [...]

Can’t think of how to attract attention to your less than glamorous business? If a web person can do it, anyone can!
Internationally known as The Shopping Cart Queen, Christina is now teaching people to do their own websites. Hop on over to her site and scroll down to Website Creation Workshop to see the [...]

Enough already! Remember the old show “Stop the World, I Want to Get Off?”. The world is advancing so quickly it kinda makes me want to sit on the front porch and shuck peas or watch the sun set.
Still, I do like the idea of voice bulletins…
See the latest here.
Tsufit

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Yup, it’s another season of American Idol. Ellen’s in. Simon’s on board for his last season (Miss you already Simon) and the lessons for entrepreneurs abound.
Just a singing contest. Hardly. Just like it’s not a “Who’s the best accountant?” contest when your prospects are looking for a new money man. It’s about personal branding. Standing [...]

It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]

There’s a saying: “Any publicity is good publicity”. “As long as they’re talking about you” people say. Ain’t Necessarily So.
Want publicity? Careful what you wish for.
Just ask Toyota. Tylenol. Audi. Nurse Susan Nelles. Maple Leaf Foods. Domino’s Pizza.
Every company should have a “sh-t hits the fan plan” ’cause if and when it [...]

Warning: This is a rant!

PEOPLE ARE SO DELUDED!
I’m at a Nice business event and some Nice guy in a Nice suit is at the front of the room giving a Nice endlessssssszzz presentation on Presentation Skills. It’s all very Nice.
I’m guessing this is also taking place in boardrooms boredrooms in Belgium and Japan and the [...]

Consider this my penance.

Years ago, I was in a European cinema commercial, me and about 12 other actresses. 3 days of shooting for 60 seconds. I was really excited. But my then 8 year old daughter felt otherwise. In fact, she left me long voice mail message reprimanding me for appearing in a cigarette [...]

Here’s the real deal, Kelly Kinney, the one Glamour based it’s story on. According to the Glamour piece, she says she got a job interview and that she’s now a director of sales and marketing. See glamourized version in post below.

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My daughter showed me this last night. Looking for a job in the new year? Wear your accomplishments on your chest. Cool way to stand out from the crowd. Good idea Kelly Kinney!
Notice, however that they used a model to sport the T (which was “customized by Glamour“). Why didn’t they show us the actual [...]