By tsufit on Jan 2, 2012 in Communication, Communication Skills, Communications, Communications Skills, Humor, Humour, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Public Speaking Tips, Speaking Skills, Speech, Speeches, Uncategorized | Leave a comment
We’ve all heard the airlines safety rap. But not like this. or this… Share and Enjoy:
By tsufit on Dec 12, 2011 in Celebrity, Comedy, Communication, Humor, Humour, Reality TV, TV | Leave a comment
Lest we take ourselves too seriously… Share and Enjoy:
By tsufit on Dec 10, 2011 in Branding, Communication, Communication Skills, Communications, Communications Skills, Entrepreneurship, experts, Fans, Fees, Gurus, Influence, leadership, Marketing, Media, Motivation, P.R., Personal Branding, Positioning, Presentation Skills, Presentations, Presentations Skills, Price, Pricing, Promotion, Publicity, Speaking Skills, Speech, Success, Uncategorized, Visibility | Leave a comment
Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:
By tsufit on Nov 21, 2011 in About the Author, Advertising, Behavioral Economics, Behavioural Economics, Commercials, Communication, Communication Skills, Communications, Copywriting, Influence, Presentation Skills, Presentations, Public Speaking, Public Speaking Tips, Speaking, Speaking Skills, Speech, Speeches, Uncategorized | Leave a comment
The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I’m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing & advertising language. Like how you can slip under your prospects’ radar by [...]
By tsufit on Oct 5, 2011 in Speaking, Speeches, Storytelling, Technology, Uncategorized | Comments Off
Share and Enjoy:
By tsufit on Aug 28, 2011 in Branding, Cause Marketing, Commercials, Communication, Marketing, Positioning, TV, Uncategorized, Why We Buy | Comments Off
I’m driving home on the highway a couple of days ago and I see a huge building on the side of the highway with the name Hallmark on it. As I’m driving I marvel at how selling little folded pieces of paper in envelopes can generate enough profit for a massive building like that. And [...]
By tsufit on Aug 7, 2011 in Communication, Communication Skills, Communications, Communications Skills, Copywriting, Entrepreneurship, Influence, internet marketing, Marketing, Personal Branding, Persuasion, Positioning, Presentation Skills, Promotion, Uncategorized | Comments Off
Ran into copywriter extraordinaire Michele PW for the 3rd time recently and found myself once again complimenting her on her powerful business card. So many business cards are SO lame. (I’d love to show you some as examples but don’t want to make anyone feel bad.) A business card can be the little piece of [...]
By tsufit on May 24, 2011 in Communication, Communication Skills, Communications, Communications Skills, Gurus, Sales, Speaking Skills, Speech, Speeches, Uncategorized | Comments Off
As you know, I’m devoted to guiding YOU to step into the spotlight and a big part of that is to introducing you to other gurus who can help accelerate your path. Recently I introduced you to Nancy Marmolejo. Lisa Sasevich is another one of those gurus. Those of you who have read Step Into [...]
By tsufit on May 10, 2011 in book review, Book Reviews, Books, Communication, Communication Skills, Communications, Communications Skills, Influence, Luxury Pricing, Marketing, Persuasion, Presentation Skills, Presentations, Presentations Skills, Price, Price Elasticity, Prices, Pricing, Uncategorized, Why We Buy | Comments Off
A guy plays a violin outside a Washington DC subway for 45 minutes. Few people notice or stop to listen. Most rush off to work. He collects a few bucks. A couple of days earlier, the same violinist, world famous Joshua Bell, played the same 3.5 million dollar violin in a concert hall where attendees [...]
By tsufit on Apr 12, 2011 in Branding, Cause Marketing, Celebrity, Communication, Communication Skills, Humor, Humour, Influence, internet marketing, Marketing, Media, Movements, Personal Branding, Positioning, Promotion, Publicity, Sales, story, Uncategorized, Why We Buy | Comments Off
I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we’re so used to hearing, while it unashamedly taps (if you’ll excuse the expression) into the celebrity factor [...]
