Category: Communication

Get Noticed by Doing the Unexpected »

We’ve all heard the airlines safety rap. But not like this. or this… Share and Enjoy:

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The Reality of Reality TV »

Lest we take ourselves too seriously… Share and Enjoy:

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Free Video Series on How to Get Noticed & Get Known as an Expert, Guru or Star! »

Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:

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When You Assert You Make an Ass Out of… »

The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I’m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing & advertising language. Like how you can slip under your prospects’ radar by [...]

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Steve Jobs’ Legacy »

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What Are You Really Selling? Marketing Lesson from Hallmark »

I’m driving home on the highway a couple of days ago and I see a huge building on the side of the highway with the name Hallmark on it. As I’m driving I marvel at how selling little folded pieces of paper in envelopes can generate enough profit for a massive building like that. And [...]

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Are You Making an Impact? Insider Secrets Revealed! »

Ran into copywriter extraordinaire Michele PW for the 3rd time recently and found myself once again complimenting her on her powerful business card. So many business cards are SO lame. (I’d love to show you some as examples but don’t want to make anyone feel bad.) A business card can be the little piece of [...]

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Lisa Sasevich Steps Into The Spotlight! »

As you know, I’m devoted to guiding YOU to step into the spotlight and a big part of that is to introducing you to other gurus who can help accelerate your path. Recently I introduced you to Nancy Marmolejo. Lisa Sasevich is another one of those gurus. Those of you who have read Step Into [...]

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Sway: A Must Read for Marketers »

A guy plays a violin outside a Washington DC subway for 45 minutes. Few people notice or stop to listen. Most rush off to work. He collects a few bucks. A couple of days earlier, the same violinist, world famous Joshua Bell, played the same 3.5 million dollar violin in a concert hall where attendees [...]

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Celebrity Tap Water »

I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we’re so used to hearing, while it unashamedly taps (if you’ll excuse the expression) into the celebrity factor [...]

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