Category: Communication Skills

Have you seen this Fact-Checker song spoof re truth in the Trump era? »

Have you seen this Randy Rainbow video parody on Kellyanne Conway, Sean Spicer and the Trump administration? Heard this on CBC, Canada’s national radio station, last night. They played the song only, which starts about a minute in. It illustrates a point I made in my book, Step Into The Spotlight!, which is that sometimes […]

We have a saying in Peebles… »

We have a saying in Peebles… In Step Into The Spotlight!, I shared that it’s key to have a signature saying. Something that people identify with you and only you. Like when Chef Emeril Lagasse says “Bam!” Or when Jeff Probst of Survivor says “The Tribe Has Spoken.” So, last night, I’m watching an episode […]

Was Hillary’s Teleprompter “SIGH” Deliberate or Dumb? »

It’s all over the Internet. Hillary reads the stage directions right off the teleprompter. HUGE contrast with her opponent, the spontaneous I-say-whatever-pop-into-my-head Trump who was all over this tweeting his delight. So, here’s the question. Is there any possibility that verbalizing the “SIGH” was deliberate? A rhetorical device? Or is she on autopilot at this […]

Can You SPOT the FAKE? »

Are You Sick of FAKE “Real People” in Ads? I am. Here’s one that really makes me cringe every times it’s on the air. O.K. They admit at the beginning that they’re actors. But they don’t have to. It’s such an obvious case of over-acting! Compare this to a REAL “Real People” T.V. commercial. I […]

How can you use SARCASM to SELL YOUR STUFF? »

Could sarcastic humor help YOU sell your stuff? Or make your point faster? Brilliant biting example in the short video commercial below. This commercial mocks competitor companies that “monitor” stuff without helping you fix it. This one is for identity theft, but it could just as easily have been a commercial for antivirus or anti-malware […]

When you SPEAK, is your OPENING LINE as good as Jerry Seinfeld’s? »

Do YOU have a great OPENING LINE whenever you open your mouth in public? In this video, Jerry spends 5 minutes explaining how he crafts a joke, but it’s worth paying attention to his opening line. (NOT off the cuff, I can assure you!) “I know you think people are going to be interested in […]

Is this POLITICAL Ad effective? »

Is this advertisement of Simon and Garfunkel’s song America going to deliver votes? His followers are young people who don’t like to be SOLD to. Over 2 million views.

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