Category: Communication Skills
By tsufit on Feb 14, 2017 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Attention, Business, Cause Marketing, Celebrity, Comedy, Commercials, Communication, Communication Skills, Communications, Communications Skills, Cool Stuff, Copywriting, Creativity, Humor, Humour, Influence, Marketing, Media, music, Persuasion, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Radio, Rant, Speaking Skills, Speech, Speeches, Traffic Creation, viral marketing | Leave a comment
Have you seen this Randy Rainbow video parody on Kellyanne Conway, Sean Spicer and the Trump administration? Heard this on CBC, Canada’s national radio station, last night. They played the song only, which starts about a minute in. It illustrates a point I made in my book, Step Into The Spotlight!, which is that sometimes […]
By tsufit on Nov 7, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Attention, Branding, Business, Celebrity, Communication Skills, Communications, Communications Skills, Influence, leadership, Marketing, Media, Personal Branding, Positioning, Presentation Skills, Presentations, Presentations Skills, Promotion, Public Speaking, Speaking Skills, Speech, Speeches, story, Storytelling, Uncategorized | Leave a comment
We have a saying in Peebles… In Step Into The Spotlight!, I shared that it’s key to have a signature saying. Something that people identify with you and only you. Like when Chef Emeril Lagasse says “Bam!” Or when Jeff Probst of Survivor says “The Tribe Has Spoken.” So, last night, I’m watching an episode […]
By tsufit on Jun 27, 2016 in Authenticity, Celebrity, Communication, Communication Skills, Communications, Communications Skills, leadership, Politics, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Speaking Skills, Speech, Speeches | 3 Comments
It’s all over the Internet. Hillary reads the stage directions right off the teleprompter. HUGE contrast with her opponent, the spontaneous I-say-whatever-pop-into-my-head Trump who was all over this tweeting his delight. So, here’s the question. Is there any possibility that verbalizing the “SIGH” was deliberate? A rhetorical device? Or is she on autopilot at this […]
By tsufit on Mar 29, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Authenticity, Commercials, Communication, Communication Skills, Communications, Communications Skills, Marketing, Media, Persona, Persuasion, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Show Business, Speaking, Speaking Skills, Speech, Speeches, story, Storytelling, TV | Leave a comment
Are You Sick of FAKE “Real People” in Ads? I am. Here’s one that really makes me cringe every times it’s on the air. O.K. They admit at the beginning that they’re actors. But they don’t have to. It’s such an obvious case of over-acting! Compare this to a REAL “Real People” T.V. commercial. I […]
By tsufit on Mar 12, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Comedy, Communication, Communication Skills, Communications, Communications Skills, Cool Stuff, Creativity, Humor, Humour, Marketing, Media, Persuasion, Positioning, Presentation Skills, Speaking Skills, Speech, Speeches, TV, Uncategorized | Leave a comment
Could sarcastic humor help YOU sell your stuff? Or make your point faster? Brilliant biting example in the short video commercial below. This commercial mocks competitor companies that “monitor” stuff without helping you fix it. This one is for identity theft, but it could just as easily have been a commercial for antivirus or anti-malware […]
By tsufit on Feb 22, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Attention, Comedy, Communication, Communication Skills, Communications, Communications Skills, Humor, Humour, Public Speaking, Public Speaking Tips, Speaking, Speaking Skills, Speech, Speeches, Storytelling | Leave a comment
Do YOU have a great OPENING LINE whenever you open your mouth in public? In this video, Jerry spends 5 minutes explaining how he crafts a joke, but it’s worth paying attention to his opening line. (NOT off the cuff, I can assure you!) “I know you think people are going to be interested in […]
By tsufit on Jan 27, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Authenticity, Branding, Cause Marketing, Commercials, Communication, Communication Skills, Creativity, Fans, Inspiration, internet marketing, Marketing, Media, music, P.R., Persuasion, Politics, Positioning, Presentation Skills, Presentations, Promotion, Publicity, Social Media, Storytelling, Success, Traffic Creation, viral marketing, Visibility | Leave a comment
Is this advertisement of Simon and Garfunkel’s song America going to deliver votes? His followers are young people who don’t like to be SOLD to. Over 2 million views.
