By tsufit on Mar 29, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Authenticity, Commercials, Communication, Communication Skills, Communications, Communications Skills, Marketing, Media, Persona, Persuasion, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Show Business, Speaking, Speaking Skills, Speech, Speeches, story, Storytelling, TV | Leave a comment
Are You Sick of FAKE “Real People” in Ads? I am. Here’s one that really makes me cringe every times it’s on the air. O.K. They admit at the beginning that they’re actors. But they don’t have to. It’s such an obvious case of over-acting! Compare this to a REAL “Real People” T.V. commercial. I […]
By tsufit on Mar 20, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Business, Celebrity, Comedy, Commercials, Humor, Humour, Marketing, Media, Persuasion, Promotion, Sales, Storytelling, Uncategorized | Leave a comment
I know we use LOL every day, but this irreverent attack Verizon TV commercial actually DID make me laugh out loud. Saw this on T.V. so I didn’t know until I looked it up online to share it with you that it was a shot at Sprint (headquartered are in Kansas City), but I did […]
By tsufit on Mar 14, 2016 in Advertising, Branding, Commercials, Humor, Humour, Marketing, Persona, Personal Branding, Positioning, Uncategorized | Leave a comment
The point of the 30 second commercial below is to encourage consumers to make sure that they are not FOOLED by professional appearances. And it’s a good point and a brilliant commercial. The intended audience of this commercial is the public. Buyer beware. Don’t judge a book by it’s cover. Again, good point. But what […]
By tsufit on Feb 17, 2016 in Advertising, Branding, Business, Commercials, Communication, Creativity, Influence, Marketing, Media, P.R., Personal Branding, Persuasion, Politics, Positioning, Promotion, Publicity, Social Media, Storytelling, viral marketing | Leave a comment
I LOVE this song and started dancing in my chair while listening to this ad which made its way into the news on CNN. So the question is what do YOU think of this advertisement? It’s clearly intended to knock out one of the 6 Republican candidates, Marco Rubio (“Young Marco” is what he’s called […]
By tsufit on Jan 31, 2016 in Advertising, Attention, Authenticity, Behavioral Economics, Behavioural Economics, Branding, Business, Commercials, Copywriting, Creativity, Marketing, Persuasion, Positioning, Uncategorized, Why We Buy | Leave a comment
Seriously, Sunkist? “Not your mother’s grapefruit”? You’ve re-invented the grapefruit? We get that you couldn’t stick “New & Improved” on the label like they do with laundry detergent, but “The Health and Beauty of the Modern Grapefruit”? I bought 5 bags of these MODERN grapefruits this morning just in case my 4 millennial daughters don’t […]
By tsufit on Jan 27, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Authenticity, Branding, Cause Marketing, Commercials, Communication, Communication Skills, Creativity, Fans, Inspiration, internet marketing, Marketing, Media, music, P.R., Persuasion, Politics, Positioning, Presentation Skills, Presentations, Promotion, Publicity, Social Media, Storytelling, Success, Traffic Creation, viral marketing, Visibility | Leave a comment
Is this advertisement of Simon and Garfunkel’s song America going to deliver votes? His followers are young people who don’t like to be SOLD to. Over 2 million views.
By tsufit on Jan 23, 2016 in 30 Second Networking Infomercial, Advertising, Attention, Business, Commercials, Creativity, Customer Retention, Fans, internet marketing, Marketing, Media, Promotion, Publicity, Social Media, Traffic Creation, Uncategorized, viral marketing | Leave a comment
IKEA is calling for short video clips to be included in an upcoming commercial about the home. Great way to engage one’s audience. How can YOU engage YOUR audience?