I was hunting for some retro TV images for a product I’m making and I stumbled on these fabulous vintage style ads for social media stuff, Facebook, Twitter, Skype, You Tube etc. One way to stand out is to mix 2 styles that appear to contradict each other but blend them in a way that [...]

In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here’s one more. Not sure how many cans it’ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:

The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I’m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing & advertising language. Like how you can slip under your prospects’ radar by [...]

I’m driving home on the highway a couple of days ago and I see a huge building on the side of the highway with the name Hallmark on it. As I’m driving I marvel at how selling little folded pieces of paper in envelopes can generate enough profit for a massive building like that. And [...]

Love a company with a sense of humor. Share and Enjoy:

Just finished uploading my Start a Movement module for my Spotlight LIVE program (coming soon… Jan 2012.) and I was reminded about what I saw in the grocery store the other day. Big honking display imploring me to buy some chocolate and some extra to give away to someone else. Mars is encouraging consumers to [...]

In a twist on tradition Scarcity Marketing, where you only have 7 hoozit’s available, Burger King created a scare with it’s temporary discontinuation of the Whopper a few years ago. Here’s what happened. Could you do this in YOUR business? Share and Enjoy:

Just watched an episode of Shark Tank. Barbara Corcoran dismissed The Broccoli Wad (a gangster style money clip modeled after those fat rubber bands that hold broccoli together) as being one of the worst products she’d ever seen pitched on the show. Just minutes later, she was making a deal with it’s inventor after tying [...]

This took longer than sending a man to the moon! OK, so they’re a little bit on the uggers side, but for a pyjamapreneur, exciting breakthrough! Share and Enjoy:

My daughter sent me a link to a cool 50 year old Brazilian Commercial for Coke and I happened upon awesome commercial above. Thanks D! Share and Enjoy: