Category: Commercials

Is This NEWS Item Actually an Ad for TRUMP in Disguise? »

Just saw a “news” item telling me that it’s illegal for Canadians to buy Donald Trump’s red Make American Great Again cap. Illegal! Why? ‘Cause purchases are considered by US law to be Campaign Contributions or so says The Huffington Post citing a recent report on CTV news. The idea is that non-US citizens should […]

A Refreshing Take on Advertising to Women »

What Do You Think of Mattel’s New BARBIE Commercial? »

Thanks to Janina Gulck from my Step Into The Spotlight! group on Linkedin for the headsup on the cool commercial! So, what do you think? Is it aimed at the parents or the kids? Is it manipulative? Is it refreshing? 10 million views–nothing to sneeze at. Is this commercial positive or negative? Reinforcing stereotypes or […]

WHO Could SELL Stuff with a Commercial Like This? »

Does HUMOUR actually help SELL stuff? »

This entertaining Toyota commercial kept popping up every time I tried to watch Trump’s latest antics. LOVE humour in marketing. But the question is, does it actually SELL stuff? What IS right on the money is the fact that we identify ourselves with our purchases. We believe that this running shoe will make us more […]

Are YOU Speaking Corporate Gobbletygook? »

In Step Into The Spotlight!, I listed the 16 words and phrases entrepreneurs should ban from their vocabulary. Some of them are in this fabulous vignette–actually a commercial for Avaya. Priceless. Thanks to Mark Anthony Germanos from my LinkedIn Step Into The Spotlight! group for the head’s up on this hilarious ad! How many of […]

Does this ad OFFEND or AMUSE you? »

Profanity, an arguably patronizing attitude towards the new employee (end of ad) and yet irreverent ads like this have propelled Dollar Shave Club to millions selling something you can buy yourself at the local dollar store or your neighborhood Walgreens. So, do you find it OFFENSIVE or AMUSING? More importantly, would YOU buy their stuff? […]

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