Have you seen this new spot asking customers to call their Moms instead of payment? Do you think it’s authentic? So what do you think? MOVING or MANIPULATIVE?
The Salvation Army has launched one of the most powerful commercials I’ve seen in years. Really makes its point by mimicking all the other commercials we’re watching and then slapping us in the face with the reality we may be shutting our eyes to. What other powerful commercials have you seen?
So my daughter sent me a You Tube link about a month ago (low priority ’cause there’s always more urgent stuff to do) but I finally saw this semi-cute little video. No real heartstrings stuff, but ok, it’s nice to be nice. Then in the last 2 seconds, I realize it’s all been brought to […]
By tsufit on Feb 24, 2013 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Commercials, Communication, Communication Skills, Communications, Communications Skills, Media, Movies, Show Business, Speaking Skills, Speech, Speeches, TV, Uncategorized | Leave a comment
The Oscars are tonight and there’s lots to be learned. Especially if you go to business networking events where they give you 30 seconds in the spotlight. Make sure you know when to sit down and shut up. (These guys got away with running long but you probably won’t…)
By tsufit on Dec 21, 2012 in Advertising, Authenticiy, Business, Commercials, Communication, Communication Skills, Entrepreneurship, Fans, Humor, Humour, Influence, Innovation, internet marketing, leadership, Marketing, music, P.R., Personal Branding, Positioning, Promotion, Publicity, Publicity Stunts, Show Business, Social Media, story, Storytelling, Traffic Creation, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped […]
Think what you’re selling is boring? Check this out.
By tsufit on Aug 29, 2012 in Advertising, Authenticiy, Branding, Cause Marketing, Commercials, Creativity, Influence, Innovation, Marketing, Movements, P.R., Persuasion, Positioning, Uncategorized, viral marketing | Leave a comment
Bullying. It’s horrible. And topical. Which is probably why Proctor & Gamble has hooked into it, a brilliant followup to the Campaign for Real Beauty unleashed a few years ago. Yup, mean stinks! Thanks for the heads up P.