Category: Commercials

Do ADVERTISERS Think We’re STUPID? »

Seriously, Sunkist? “Not your mother’s grapefruit”? You’ve re-invented the grapefruit? We get that you couldn’t stick “New & Improved” on the label like they do with laundry detergent, but “The Health and Beauty of the Modern Grapefruit”? I bought 5 bags of these MODERN grapefruits this morning just in case my 4 millennial daughters don’t […]

Is this POLITICAL Ad effective? »

Is this advertisement of Simon and Garfunkel’s song America going to deliver votes? His followers are young people who don’t like to be SOLD to. Over 2 million views.

Want to be in an IKEA commercial? »

IKEA is calling for short video clips to be included in an upcoming commercial about the home. Great way to engage one’s audience. How can YOU engage YOUR audience?

Should Presidential Candidates thrust their kids into the spotlight? Was the Washington Post out of line? »

1.7 million views and counting. Cruz effectively used storytelling (and his kids) to make his point. So, was it fair game for the Washington Post cartoonist to satirize the fact that Republican Presidential Candidates, Ted Cruz, used his kids in a televised satire of Christmas stories? In the Washington Post cartoon, Cruz was portrayed as […]

LEADER or FOLLOWER? Which DOOR Would YOU Choose? »

Dove has done it again, made us think, with a compelling new experiment and video which bolsters its “Campaign for Real Beauty”. Brilliant strategy–associating a product or company with an empowering feeling. A great reminder that as entrepreneurs, we must lead MOVEMENTS! What movement are YOU leading? If the 2 doors said LEADER and FOLLOWER, […]

Is This NEWS Item Actually an Ad for TRUMP in Disguise? »

Just saw a “news” item telling me that it’s illegal for Canadians to buy Donald Trump’s red Make American Great Again cap. Illegal! Why? ‘Cause purchases are considered by US law to be Campaign Contributions or so says The Huffington Post citing a recent report on CTV news. The idea is that non-US citizens should […]

A Refreshing Take on Advertising to Women »

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