Not sure if this was a grade 8 school project or what, but it could have used a little more subtle approach. You gotta show, not tell… A little better… This one (spoof) is my favorite… Thanks for the heads up D! Share and Enjoy:

Many people are reluctant to step into the spotlight. Nowadays, it’s not always a choice. Better to control the circumstances and be seen as a leader, a guru, an expert. But if you are caught unaware, my wish for you in 2012 is that you always be caught dancing like this guy. Tsufit Share and [...]

Lest we take ourselves too seriously… Share and Enjoy:

Love a company with a sense of humor. Share and Enjoy:

In my last post, we talked about leveraging celebrity, yours or someone else’s and how it’s possible to leverage the celebrity of those who have created it for themselves. That’s what Aflac, the insurance company, did by using Gilbert Gottfried as the voice of it’s famous duck. Hard to forget Gottfried’s distinctive voice from Disney’s [...]

That’s a first. A performer complaining about how much the promoters are charging his audience. But it makes a ton of sense. Actually, it reminds me of an author who complained to me that his publisher was charging too much for his books. According to The Calgary Sun, Seinfeld is playing London in June and [...]

Yonge & Dundas in Toronto. Make sure you watch to the end! Thanks to author/director Reva Stern for the heads up. Share and Enjoy:

Learn about positioning from D Lister comedian Kathy Griffin.

You know you’ve succeeded in creating a personal brand when it is worthy of being parodied. Even those of you who are not American Idol fans must have noticed Adam Lambert’s skyrocketing success, despite the fact that some homogeneous white bread type and not he, was the winner of American Idol. Beyond his voice, Adam [...]

In 2004, American Express wanted to make a point (maybe two). If you buy with them, you’re insured against damage, theft etc. Was it worth the zillions I’m sure they paid Seinfeld (not to mention the special effects guys) to make that point? And what’s with the “A uniform used to be worth something?” bit [...]