By tsufit on Jul 13, 2015 in Advertising, Business, Comedy, Commercials, Communications, Communications Skills, Cool Stuff, Creativity, Entrepreneurship, Humor, Humour, Influence, Innovation, Marketing, Media, Positioning, Presentation Skills, Promotion, Social Media, Start-ups, Success, Uncategorized, viral marketing, Why We Buy | 6 Comments
Profanity, an arguably patronizing attitude towards the new employee (end of ad) and yet irreverent ads like this have propelled Dollar Shave Club to millions selling something you can buy yourself at the local dollar store or your neighborhood Walgreens. So, do you find it OFFENSIVE or AMUSING? More importantly, would YOU buy their stuff? […]
By tsufit on Jul 17, 2012 in Advertising, Celebritiy, Comedy, Humor, Humour, Innovation, internet marketing, Media, Promotion, Publicity, Publicity Stunts, viral marketing | Leave a comment
26 million views and counting. What can you attach yourself to?
By tsufit on Mar 11, 2012 in Branding, Comedy, Commercials, Creativity, Humor, Humour, Uncategorized | 1 Comment
Not sure if this was a grade 8 school project or what, but it could have used a little more subtle approach. You gotta show, not tell… A little better… This one (spoof) is my favorite… Thanks for the heads up D!
By tsufit on Dec 21, 2011 in Authenticiy, Comedy, Cool Stuff, experts, Gurus, Humor, Humour, Inspiration, leadership, Uncategorized, viral marketing | Leave a comment
Many people are reluctant to step into the spotlight. Nowadays, it’s not always a choice. Better to control the circumstances and be seen as a leader, a guru, an expert. But if you are caught unaware, my wish for you in 2012 is that you always be caught dancing like this guy. Tsufit
By tsufit on Dec 12, 2011 in Celebrity, Comedy, Communication, Humor, Humour, Reality TV, TV | Leave a comment
Lest we take ourselves too seriously…
By tsufit on Aug 7, 2011 in Advertising, Comedy, Commercials, Marketing, Media, Uncategorized | Comments Off
Love a company with a sense of humor.
By tsufit on Mar 15, 2011 in Branding, Breaking News, Celebrity, Comedy, Communication, Communications, Customer Retention, Humor, Humour, Marketing, Media, Publicity, Uncategorized | Comments Off
In my last post, we talked about leveraging celebrity, yours or someone else’s and how it’s possible to leverage the celebrity of those who have created it for themselves. That’s what Aflac, the insurance company, did by using Gilbert Gottfried as the voice of it’s famous duck. Hard to forget Gottfried’s distinctive voice from Disney’s […]