For entrepreneurs, it’s important to get known as a guru like these guys did.

I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we’re so used to hearing, while it unashamedly taps (if you’ll excuse the expression) into the celebrity factor [...]

Just watched an episode of Shark Tank. Barbara Corcoran dismissed The Broccoli Wad (a gangster style money clip modeled after those fat rubber bands that hold broccoli together) as being one of the worst products she’d ever seen pitched on the show. Just minutes later, she was making a deal with it’s inventor after tying [...]

OK, enough is enough. Listen I love JLo as much as the next person. She’s adorable actually, but tonight was too much. And Randy? Why is he still on this show? Ranting about how they’re “angry” that one of the most boring contestants Idol has ever seen got voted out. Pia Whatever Her Name Is [...]

In my last post, we talked about leveraging celebrity, yours or someone else’s and how it’s possible to leverage the celebrity of those who have created it for themselves. That’s what Aflac, the insurance company, did by using Gilbert Gottfried as the voice of it’s famous duck. Hard to forget Gottfried’s distinctive voice from Disney’s [...]

Not just a pretty face, George Clooney, is leveraging his celebrity by luring the spotlight to places it might not otherwise go. In theatre, a spotlight is often called a Follow Spot, ’cause that’s what it does; it follows the lead character around. George Clooney is using his celebrity to attract the media to follow [...]

Just came off an awesome teleseminar with this chick, Carrie Wilkerson. I’d never heard of her before but gotta give her a standing ovation here. She took something necessary but boring to discuss, list-building and made it sound sexy! And good timing, ’cause I just finished the Build Your Own Fan Club module of Step [...]

There’s a big pull quote on page 199 of my book, Step Into The Spotlight! where I say that “The media does not need to be informed every time you have a haircut.” Apparently I was wrong. Today’s top headline? Justin Bieber has a haircut! His hair clippings take the spotlight and not only earned [...]

That’s a first. A performer complaining about how much the promoters are charging his audience. But it makes a ton of sense. Actually, it reminds me of an author who complained to me that his publisher was charging too much for his books. According to The Calgary Sun, Seinfeld is playing London in June and [...]

Learn about positioning from D Lister comedian Kathy Griffin.