Breaking News! According to the Chicago Sun Times “Paula Abdul [has been] fired from ‘The X Factor’ because she was too ‘soft’ ” Funny ’cause in Step Into The Spotlight!, I teased Paula about exactly that, being too soft. It was a bit embarrassing a couple of years later when I had to come clean [...]

I thought these were action photos of Steve Jobs until the very end when I noticed the ball joints at his wrist. Madam Tussaud meets GI Joe. The company that planned to release these figures changed it’s mind due, according the the Silicon Valley Mercury News, to pressure from the family & from Apple. “Though [...]

It’s not only about being great at what you do. You gotta be positioned properly if you want to step into the spotlight as an expert or guru. Just being “out there” isn’t visibility. 5 years ago world class violinist Joshua Bell played his violin in the Washington, DC subway and was virtually ignored. Are [...]

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A Master of the Art of Fame That’s how Lady Gaga (Stefani Germanotta) describes herself in this 60 Minutes interview. And I guess it’s hard to argue with that. She says she’s a student of fame, of the sociology of fame. She says part of mastering the art of fame is getting people to pay [...]

There’s no doubt that speaking in public is one of the fastest ways to step into the spotlight as an expert or guru. But how do you get stage time when you’re just starting out? I started with 30 second infomercials at Chambers of Commerce and Boards of Trade and treating each of those as [...]

You gotta see this documentary by Brigitte Berman about former children’s magazine employee, Hugh Hefner. Hef and the Playboy brand he created are great examples of branding but branding by nature can appear one dimensional and almost a caricature–Have you seen the “man about town” in Down With Love?) This guy is anything but one [...]

So, just had a peek at the agenda for the ICF conference in Las Vegas in September. (I’m speaking the day before at Viki Winterton’s Coaches’ Edge™ Extravaganza the day before with the likes of Michael Gerber, James Malinchak, story telling guru Lisa Bloom etc.) And I see that this guy, Michael Gelb is giving [...]

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For entrepreneurs, it’s important to get known as a guru like these guys did.