By tsufit on Feb 12, 2012 in Celebrity, Fans, Marketing, Media, music, Reality TV, Success, TV, Uncategorized, viral marketing | Leave a comment
Getting noticed? Lady Gaga knows how. What will she do tonight? Share and Enjoy:
By tsufit on Feb 2, 2012 in Breaking News, Celebrity, Fans, Media, music, Reality TV, TV, Uncategorized | Leave a comment
Breaking News! According to the Chicago Sun Times “Paula Abdul [has been] fired from ‘The X Factor’ because she was too ‘soft’ ” Funny ’cause in Step Into The Spotlight!, I teased Paula about exactly that, being too soft. It was a bit embarrassing a couple of years later when I had to come clean [...]
By tsufit on Jan 22, 2012 in Branding, Celebrity, Entrepreneurship, Fans, Gurus, Icons, Marketing, Media, Personal Branding, Success, Uncategorized | Leave a comment
I thought these were action photos of Steve Jobs until the very end when I noticed the ball joints at his wrist. Madam Tussaud meets GI Joe. The company that planned to release these figures changed it’s mind due, according the the Silicon Valley Mercury News, to pressure from the family & from Apple. “Though [...]
By tsufit on Jan 5, 2012 in Celebrity, Entrepreneurship, experts, Fans, Gurus, Marketing, music, Personal Branding, Positioning, Publicity Stunts, Uncategorized, Visibility | Leave a comment
It’s not only about being great at what you do. You gotta be positioned properly if you want to step into the spotlight as an expert or guru. Just being “out there” isn’t visibility. 5 years ago world class violinist Joshua Bell played his violin in the Washington, DC subway and was virtually ignored. Are [...]
By tsufit on Dec 12, 2011 in Celebrity, Comedy, Communication, Humor, Humour, Reality TV, TV | Leave a comment
Lest we take ourselves too seriously… Share and Enjoy:
By tsufit on Dec 6, 2011 in Celebrity, Fans, Influence, Marketing, Media, music, Personal Branding, Positioning, Promotion, Publicity, story, Success, Uncategorized, Visibility | Leave a comment
A Master of the Art of Fame That’s how Lady Gaga (Stefani Germanotta) describes herself in this 60 Minutes interview. And I guess it’s hard to argue with that. She says she’s a student of fame, of the sociology of fame. She says part of mastering the art of fame is getting people to pay [...]
By tsufit on Aug 26, 2011 in Celebrity, Gurus, Marketing, Networking, Public Speaking, Speaking, Uncategorized | Comments Off
There’s no doubt that speaking in public is one of the fastest ways to step into the spotlight as an expert or guru. But how do you get stage time when you’re just starting out? I started with 30 second infomercials at Chambers of Commerce and Boards of Trade and treating each of those as [...]
By tsufit on Aug 13, 2011 in Branding, Celebrity, Marketing, Media, Personal Branding, Politics, Publicity, Uncategorized | Comments Off
You gotta see this documentary by Brigitte Berman about former children’s magazine employee, Hugh Hefner. Hef and the Playboy brand he created are great examples of branding but branding by nature can appear one dimensional and almost a caricature–Have you seen the “man about town” in Down With Love?) This guy is anything but one [...]
By tsufit on Aug 9, 2011 in Authors, Books, Branding, Celebrity, Conferences, Creativity, Marketing, Uncategorized | Comments Off
So, just had a peek at the agenda for the ICF conference in Las Vegas in September. (I’m speaking the day before at Viki Winterton’s Coaches’ Edge™ Extravaganza the day before with the likes of Michael Gerber, James Malinchak, story telling guru Lisa Bloom etc.) And I see that this guy, Michael Gelb is giving [...]
By tsufit on Jul 23, 2011 in Breaking News, Celebrity, music, Radio, Uncategorized | Comments Off
Share and Enjoy:
