Category: Celebrity
By tsufit on Apr 8, 2013 in Branding, Celebrity, Entrepreneurship, Fees, Luxury Pricing, P.R., Persona, Personal Branding, Price, Price Elasticity, Prices, Pricing, Promotion, Success, Uncategorized, Visibility, Why We Buy | 2 Comments
I’ve been saying this for years: business is a seduction! You’ve gotta make ‘em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to [...]
By tsufit on Dec 23, 2012 in Authenticity, Authors, book review, Book Reviews, Books, Branding, Business, Celebrity, Creativity, Entrepreneurial Education, Entrepreneurship, experts, Icons, Influence, Innovation, Inspiration, leadership, Motivation, music, Networking, P.R., Persona, Personal Branding, Promotion, Publicity, Sales, Show Business, Storytelling, Success, Uncategorized | Leave a comment
In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did [...]
By tsufit on Dec 18, 2012 in Branding, Celebrity, Coaching, Communication, Communication Skills, Communications, Communications Skills, Corporate Life, Entrepreneurial Education, Entrepreneurship, experts, Fans, Fees, Gurus, Influence, leadership, Marketing, Media, Motivation, Movements, Networking, P.R., Personal Branding, Persuasion, Positioning, Presentation Skills, Price, Price Elasticity, Pricing, Promotion, Public Speaking, Publicity, Sales, Show Business, Social Media, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Success, Uncategorized, Visibility, Write a Book | Leave a comment
Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star! www.SpotlightLive.com
By tsufit on Nov 10, 2012 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Branding, Celebrity, Communication, Entrepreneurship, Icons, Influence, leadership, Luxury, Luxury Pricing, Marketing, Media, P.R., Persona, Personal Branding, Persuasion, Positioning, Price Elasticity, Pricing, Publicity, TV, Uncategorized, Why We Buy | Leave a comment
It reminds me of a Saturday Night Live spoof but what do I know? Apparently Chanel paid Brad Pitt about 7 million bucks to lend his cache to this product (no snoozer itself). Should give every entrepreneur hope. It really is possible to sell anything if you understand what it is that you’re really selling. [...]
By tsufit on Nov 7, 2012 in Authenticiy, Breaking News, Celebrity, Communication, Icons, Influence, Movements, P.R., Persona, Personal Branding, Politics, Publicity, Publicity Stunts, Rant, Reality TV, Social Media, Technology, Traffic Creation, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
Brian Williams of NBC’s Nightly News who is according to msnbc.msncom “seen by more U.S. television viewers on a daily basis than any other individual” has slammed Donald Trump in a war of words that could make the Rosie & Donald feud look like a game of tiddly winks. Williams didn’t love Trump’s tweets (some [...]
By tsufit on Jul 16, 2012 in Celebrity, Communication, Communication Skills, Communications, Icons, Influence, leadership, Marketing, Personal Branding, Politics, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Speaking, Speaking Skills, Speech, Speeches, story, Storytelling, Success, Uncategorized, Visibility | 2 Comments
Don’t bore us with your features and benefits. Tell me a story! People’s eyes always light up when I share my “litigation lawyer leaves law for limelight” story. That’s what people are really buying, not your thingamajig, but your story, the story you attach to your thingamajig and to yourself. But for some reason, business [...]
By tsufit on Feb 12, 2012 in Celebrity, Fans, Marketing, Media, music, Reality TV, Success, TV, Uncategorized, viral marketing | Leave a comment
Getting noticed? Lady Gaga knows how. What will she do tonight?
