We all know it’s important to have a tag line or slogan in business. I’m guess one of Emeril’s most valuable properties are his lines, “Bam!” and “Kick it up a notch!” He doesn’t have to trademark them (Joan Rivers actually did trademark “Can We Talk?”) ’cause they immediately conjure up his image. And now [...]

We haven’t seen a sparring like this since the Cola Wars. Although personally, I gotta say “Hey Microsoft, Methinks Thou Dost Protest Too Much.” After a short series of seriously weird Seinfeld-Gates spots, Microsoft has decided to take Apple head on with a montage of “I’m a PC” declarations–(The first step is admitting it…) Despite [...]

Not sure what the point is, but perhaps that’s the point. I mean it stars a guy who had a good long run with a show about nothing so why shouldn’t he collaborate on a commercial about nothing. Except that maybe it’s not about nothing. Maybe, it’s about making us think Microsoft is as cool [...]

A hockey mom. A war hero. A devoted dad. And a–what? All business is show business and politics is no exception. And you can’t step onto the stage without knowing what part you’re gonna play. In showbiz, it’s casting. In business, it’s positioning. The danger of not positioning yourself clearly enough is that you open [...]

So I’m the keynote speaker at an event 3 days ago and this guy with the biggest hands I’ve ever seen in my life tells me he enjoyed my stuff. I shake his improbably sized paw, do the “bask in the glow of my adoring fans” thing and go back to my seat. I knew [...]