So I’m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn’t even know they existed–I’m gonna re-use it and make someone else’s day!) and already, I’m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity [...]

I’m always telling entrepreneurs to stay in character in order to build a solid brand, but sometimes it pays to step out of character for a minute to get attention. Woody Allen’s characters jumped on and off the screen in Purple Rose of Cairo. Speakers know the best way to get an audience’s attention is [...]

Have you watched American Idol lately? Most of the finalists are good singers but they’re– BORING! Totally forgettable!
Just like most entrepreneurs…
I’m thinking of sending the studio a case of my book Step Into The Spotlight!: A Guide to Getting Noticed (I’m pretty excited ’cause it just won a Silver Medal in the 2009 Axiom Business [...]

I love shoveling snow. It’s exhilarating. I guess it’s because no matter how daunting it looks when you begin, 632 shovels later (no I don’t count), you see results. Immediate results. So I’m shoveling 3 feet of snow this morning (the joys of living in igloo country) and it occurs to me that marketing doesn’t [...]

Got an email a few minutes ago saying ” Joe Polish in New York at David Letterman show”. Joe Polish is a very successful marketing maven, so this intrigued me until I noticed that it said “at the David Letterman show” not “on the David Letterman show”. The thing is, the celebrity name-dropping was enough [...]

The auditions are over. The call-backs are done. Going “against type” for a change, the country has cast the role of the American President. With a million people watching in person (999,999 and Oprah– good thing she got a head start branding herself as “O”) and zillions at home on TV, Obama took the stage, [...]

With the election results not yet fully in, I thought it’d be appropriate to post the 3rd segment in my three part series on The Casting of An American President.
It’s important to know how to talk good.
Need I say more?

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I’m a fan of David Meerman Scott. (And it’s not only because of his glowing endorsement of Step Into The Spotlight!) His book, The New Rules of Marketing & P.R., is a wake-up call to people like me and McCain and others who are woefully behind the times in the technology department.
I remember refusing to [...]

I wrote about it in the book, that sometimes it’s necessary to step OUT of the spotlight to recharge your batteries. I guess after 45 years in the spotlight Ringo’s need recharging, so he’s asking warning his fans not to send him any more fan mail after October 20.
Not sure how his fans will [...]

We all know it’s important to have a tag line or slogan in business. I’m guess one of Emeril’s most valuable properties are his lines, “Bam!” and “Kick it up a notch!” He doesn’t have to trademark them (Joan Rivers actually did trademark “Can We Talk?”) ’cause they immediately conjure up his image. And now [...]