Category: Business

Can you guess which 24 year old salesman said THIS about humor and sales? »

Put your guess in the comments below.

Can Marketing Heal the World? »

In asking this question, I’m reminded of the old Coca Cola commercial with people from every ethnicity singing on a hilltop, “I’d like to teach the world to sing in perfect harmony.” Wonder if that brought harmony. Wonder if that sold Coke. I’m thinking about this stuff ’cause I received in our Step Into The […]

What’s the most outrageous publicity or marketing campaign you’ve ever seen? »

So, we’re discussing crazy publicity stunts in my Step Into The Spotlight! group on LinkedIn (join us) and one of our members, Dennis Brown, shared a bizarre one, not one that he launched but rather one that he experienced first hand as part of the marketer’s target audience–i.e. he got a package of chocolate grasshoppers […]

What are the most interesting ways you’ve seen content presented? »

Just saw James Altucher’s List of Books Every Intern Should Read and thought the way he presented it was cool. What other cool ways have you seen content presented? Post link below. Tsufit Author, Step Into The Spotlight!

So, will the Jenner commercial ultimately HELP or HURT Pepsi? »

We’ve all seen it. Old news. Recently, saw an article with headline “Not everyone hated it”. So questions: 1) Did YOU hate it? 2) Will it hurt or help Pepsi. (After all, Oscar Wilde and all that. We’re talking about Pepsi.) Tsufit Author, Step Into The Spotlight! www.SpotlightSecrets.com

Will THIS Provocative Heineken Commercial SELL Beer? »

Will this provocative long form commercial sell beer or just win advertising awards? 6.5 million people have seen it on YouTube alone. But will it make them reach for a Heineken? What do you think? Tsufit Author, Step Into The Spotlight! : A Guide to Getting Noticed P.S. Grab my 11 free Spotlight Secrets series […]

Have you seen this Fact-Checker song spoof re truth in the Trump era? »

Have you seen this Randy Rainbow video parody on Kellyanne Conway, Sean Spicer and the Trump administration? Heard this on CBC, Canada’s national radio station, last night. They played the song only, which starts about a minute in. It illustrates a point I made in my book, Step Into The Spotlight!, which is that sometimes […]

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