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	<title>Step Into The Spotlight! &#187; Breaking News</title>
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	<description>A Guide to Getting Noticed</description>
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		<title>Ellen Degeneres &amp; Kara DioGuardi Leaving American Idol&#8211;Good Move Ellen</title>
		<link>http://tsufit.com/blog/ellen-degeneres-kara-dioguardi-leaving-american-idol-good-move-ellen/</link>
		<comments>http://tsufit.com/blog/ellen-degeneres-kara-dioguardi-leaving-american-idol-good-move-ellen/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 14:22:40 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[American Idol]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Ellen]]></category>
		<category><![CDATA[Ellen leaving American Idol]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Jennifer Lopez]]></category>
		<category><![CDATA[Kara DioGuardi]]></category>
		<category><![CDATA[Paula Abdul]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3240</guid>
		<description><![CDATA[
Just announced. Ellen Degeneres is leaving American Idol. This is the right move for her for countless reasons and there are lessons here for any entrepreneur.
It&#8217;s not because she&#8217;s not in the music biz. It&#8217;s not because she didn&#8217;t like saying hurtful things to contestants or because of her heavy work schedule although I&#8217;m sure [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Any Publicity is Good Publicity&#8221;? Ain&#8217;t Necessarily So. Just Ask Toyota.</title>
		<link>http://tsufit.com/blog/any-publicity-is-good-publicity-aint-necessarily-so-just-ask-toyota/</link>
		<comments>http://tsufit.com/blog/any-publicity-is-good-publicity-aint-necessarily-so-just-ask-toyota/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 15:52:31 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Corporate Life]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[Brand Reputation]]></category>
		<category><![CDATA[Crisis Communication]]></category>
		<category><![CDATA[Dell Hell]]></category>
		<category><![CDATA[Domino's Pizza]]></category>
		<category><![CDATA[Maple Leaf Foods]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Toyota Crisis]]></category>
		<category><![CDATA[Toyota PR]]></category>
		<category><![CDATA[Toyota Recall]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2632</guid>
		<description><![CDATA[
There&#8217;s a saying: &#8220;Any publicity is good publicity&#8221;. &#8220;As long as they&#8217;re talking about you&#8221; people say. Ain&#8217;t Necessarily So. 
Want publicity? Careful what you wish for.
Just ask Toyota. Tylenol.  Audi. Nurse Susan Nelles. Maple Leaf Foods. Domino&#8217;s Pizza. 
Every company should have a &#8220;sh-t hits the fan plan&#8221; &#8217;cause if and when it [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/any-publicity-is-good-publicity-aint-necessarily-so-just-ask-toyota/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Jeff Bridges Thanks His Stand-In at Golden Globes</title>
		<link>http://tsufit.com/blog/jeff-bridges-thanks-his-stand-in-at-golden-globes/</link>
		<comments>http://tsufit.com/blog/jeff-bridges-thanks-his-stand-in-at-golden-globes/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 04:26:24 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Award Shows]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Golden Globes]]></category>
		<category><![CDATA[Jeff Bridges]]></category>
		<category><![CDATA[Ricky Gervais]]></category>
		<category><![CDATA[Robert Downey Jr.]]></category>
		<category><![CDATA[Stand-ins]]></category>
		<category><![CDATA[Stardom]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2085</guid>
		<description><![CDATA[How often does it happen? A guy wins a Golden Globe for best actor in a movie and thanks his stand-in, a guy named Lloyd. The guy deserves the thank-you as much as all the pretty actors; Bridges said that Lloyd has been his stand-in in over 60 films. But how often does it happen?
Not [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/jeff-bridges-thanks-his-stand-in-at-golden-globes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>American Idol Without Simon Cowell?</title>
		<link>http://tsufit.com/blog/american-idol-without-simon-cowell/</link>
		<comments>http://tsufit.com/blog/american-idol-without-simon-cowell/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 14:00:59 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1899</guid>
		<description><![CDATA[American Idol Without Simon Cowell?
Say it ain&#8217;t so!
Just a rumor at this point, but if it&#8217;s true, bye bye Idol.
You can&#8217;t take the meat out of a hamburger and then sell a white bread
sandwich. Sorry Fox!
Thanks to Ad Age for the head&#8217;s up.



Share and Enjoy:
	These icons link to social bookmarking sites where readers can share [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>O No! Say It Ain&#8217;t So! Oprah Calls It a Wrap! (Sort of&#8230;)</title>
		<link>http://tsufit.com/blog/o-no-say-it-aint-so-oprah-calls-it-a-wrap-sort-of/</link>
		<comments>http://tsufit.com/blog/o-no-say-it-aint-so-oprah-calls-it-a-wrap-sort-of/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 20:52:50 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[About the Author]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Oprah]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1695</guid>
		<description><![CDATA[Not that I ever watch the show &#8217;cause I&#8217;m always working but it was nice to know it was there for when I get invited on to discuss Step Into The Spotlight! But it looks like our discussion will have to be on a cable network. I guess it&#8217;s true what they say about riches [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/o-no-say-it-aint-so-oprah-calls-it-a-wrap-sort-of/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Breaking News! &#8220;Ordering Pizza on Halloween? Beware!&#8221;</title>
		<link>http://tsufit.com/blog/breaking-news-ordering-pizza-on-halloween-beware/</link>
		<comments>http://tsufit.com/blog/breaking-news-ordering-pizza-on-halloween-beware/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 15:09:26 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1590</guid>
		<description><![CDATA[BREAKING NEWS!
&#8220;Ordering Pizza on Halloween? Beware!&#8221;
&#8220;If pizza from your favorite pizzeria is on your Halloween dinner menu, beware: Halloween is the third busiest pizza day of the year, behind Super Bowl Sunday and New Year&#8217;s Eve. So place your order early and be prepared to wait.&#8221;
Quoted from today&#8217;s AOL News © Netscape Communications Corp.
You gotta [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/breaking-news-ordering-pizza-on-halloween-beware/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Obama Steps Into The Spotlight with Nobel Peace Prize!</title>
		<link>http://tsufit.com/blog/obama-steps-into-the-spotlight-with-nobel-peace-prize/</link>
		<comments>http://tsufit.com/blog/obama-steps-into-the-spotlight-with-nobel-peace-prize/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 16:42:37 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Nobel Peace Prize]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1535</guid>
		<description><![CDATA[
I have long been using Obama as an example of a guy who demonstrates the principles outlined in Step Into The Spotlight! back from when I first spotted him in a story about the 10 contenders for the democratic nomination. Obama knows what he&#8217;s doing in the arenas of personal branding, marketing, publicity, public speaking, [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/obama-steps-into-the-spotlight-with-nobel-peace-prize/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hugh Jackman Gets Spotlight by Breaking Character</title>
		<link>http://tsufit.com/blog/hugh-jackman-gets-spotlight-by-breaking-character/</link>
		<comments>http://tsufit.com/blog/hugh-jackman-gets-spotlight-by-breaking-character/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 20:16:35 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebritiy]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[broadway]]></category>
		<category><![CDATA[cell phone]]></category>
		<category><![CDATA[hugh jackman]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1494</guid>
		<description><![CDATA[I&#8217;m always telling entrepreneurs to stay in character in order to build a solid brand, but sometimes it pays to step out of character for a minute to get attention. Woody Allen&#8217;s characters jumped on and off the screen in Purple Rose of Cairo. Speakers know the best way to get an audience&#8217;s attention is [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/hugh-jackman-gets-spotlight-by-breaking-character/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Walter Cronkite&#8211;An Icon</title>
		<link>http://tsufit.com/blog/walter-cronkite-an-icon/</link>
		<comments>http://tsufit.com/blog/walter-cronkite-an-icon/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 01:08:20 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Icon]]></category>
		<category><![CDATA[Newsman]]></category>
		<category><![CDATA[Walter Cronkite]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1416</guid>
		<description><![CDATA[
Just saw a news bulletin that says that Walter Cronkite is not well so I just wanted to give him a salute as a sign of respect. We talk about personal branding&#8211;This man is an icon.
Here&#8217;s Walter Cronkite showing some vulnerability&#8211;fast forward to about 5 minutes in&#8230;



Share and Enjoy:
	These icons link to social bookmarking sites [...]]]></description>
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		<slash:comments>0</slash:comments>
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