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	<title>Step Into The Spotlight! &#187; Breaking News</title>
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	<description>A Guide to Getting Noticed</description>
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		<title>Paula Abdul Off X-Factor? She&#8217;s a Survivor!</title>
		<link>http://tsufit.com/blog/2012/02/paula-abdul-off-x-factor-shes-a-survivor/</link>
		<comments>http://tsufit.com/blog/2012/02/paula-abdul-off-x-factor-shes-a-survivor/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 00:22:48 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Joan Riveres]]></category>
		<category><![CDATA[Paula Abdul]]></category>
		<category><![CDATA[Paula Abdul Fired]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[X Factor]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6240</guid>
		<description><![CDATA[Breaking News! According to the Chicago Sun Times &#8220;Paula Abdul [has been] fired from ‘The X Factor’ because she was too ‘soft’ &#8221; Funny &#8217;cause in Step Into The Spotlight!, I teased Paula about exactly that, being too soft. It was a bit embarrassing a couple of years later when I had to come clean [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Amy Winehouse: An Original Voice Remembered</title>
		<link>http://tsufit.com/blog/2011/07/amy-winehouse-an-original-voice-remembered/</link>
		<comments>http://tsufit.com/blog/2011/07/amy-winehouse-an-original-voice-remembered/#comments</comments>
		<pubDate>Sat, 23 Jul 2011 21:33:18 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Amy Winehouse]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5564</guid>
		<description><![CDATA[Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/07/amy-winehouse-an-original-voice-remembered/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gilbert Gottfried&#8211;Celebrity Quacks One Time Too Many</title>
		<link>http://tsufit.com/blog/2011/03/gilbert-gottfried-celebrity-quacks-one-time-too-many/</link>
		<comments>http://tsufit.com/blog/2011/03/gilbert-gottfried-celebrity-quacks-one-time-too-many/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 14:26:17 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Aflac]]></category>
		<category><![CDATA[Celebrity Leverage]]></category>
		<category><![CDATA[Controversy]]></category>
		<category><![CDATA[Gilbert Gottfried]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Spokespeople]]></category>
		<category><![CDATA[Spokesperson]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4699</guid>
		<description><![CDATA[In my last post, we talked about leveraging celebrity, yours or someone else&#8217;s and how it&#8217;s possible to leverage the celebrity of those who have created it for themselves. That&#8217;s what Aflac, the insurance company, did by using Gilbert Gottfried as the voice of it&#8217;s famous duck. Hard to forget Gottfried&#8217;s distinctive voice from Disney&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Justin Bieber&#8217;s Haircut</title>
		<link>http://tsufit.com/blog/2011/03/justin-biebers-haircut/</link>
		<comments>http://tsufit.com/blog/2011/03/justin-biebers-haircut/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 20:37:50 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Ellen DeGeneres]]></category>
		<category><![CDATA[Justin Bieber]]></category>
		<category><![CDATA[Justin Bieber's Haircut]]></category>
		<category><![CDATA[media release]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4573</guid>
		<description><![CDATA[There&#8217;s a big pull quote on page 199 of my book, Step Into The Spotlight! where I say that &#8220;The media does not need to be informed every time you have a haircut.&#8221; Apparently I was wrong. Today&#8217;s top headline? Justin Bieber has a haircut! His hair clippings take the spotlight and not only earned [...]]]></description>
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		<title>Seinfeld Apologizes for High Ticket Prices</title>
		<link>http://tsufit.com/blog/2010/12/seinfeld-apologizes-for-high-ticket-prices/</link>
		<comments>http://tsufit.com/blog/2010/12/seinfeld-apologizes-for-high-ticket-prices/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 22:24:20 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[Jerry Seinfeld]]></category>
		<category><![CDATA[Price Strategies]]></category>
		<category><![CDATA[Seinfeld]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3872</guid>
		<description><![CDATA[That&#8217;s a first. A performer complaining about how much the promoters are charging his audience. But it makes a ton of sense. Actually, it reminds me of an author who complained to me that his publisher was charging too much for his books. According to The Calgary Sun, Seinfeld is playing London in June and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>McDonalds&#8217; Marketing Under Attack&#8211;Toys with Happy Meals Make Moms Unhappy</title>
		<link>http://tsufit.com/blog/2010/12/mcdonalds-marketing-under-attack-toys-with-happy-meals-make-moms-unhappy/</link>
		<comments>http://tsufit.com/blog/2010/12/mcdonalds-marketing-under-attack-toys-with-happy-meals-make-moms-unhappy/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 13:55:52 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[McDonalds]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3806</guid>
		<description><![CDATA[My first official job at the age of 17 was at McDonalds. For $1.90 an hour, I was told &#8220;If there&#8217;s time to lean, there&#8217;s time to clean.&#8221; But it seems the big M can&#8217;t catch a break. First their coffee is too hot. Now, some woman in San Francisco is suing McDonalds for enticing [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/12/mcdonalds-marketing-under-attack-toys-with-happy-meals-make-moms-unhappy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trump for President?</title>
		<link>http://tsufit.com/blog/2010/11/trump-for-president/</link>
		<comments>http://tsufit.com/blog/2010/11/trump-for-president/#comments</comments>
		<pubDate>Sat, 20 Nov 2010 19:15:16 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[The Apprentice]]></category>
		<category><![CDATA[Trump for President]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3568</guid>
		<description><![CDATA[After years of rumors, Trump confirms that he&#8217;s considering running for President of the United States of America. According to the Globe and Mail, Trump doesn&#8217;t really want to run but would consider it to &#8220;stand up to America&#8217;s rivals&#8221;. I&#8217;m guessing he&#8217;ll just walk into the boardroom and tell all of America&#8217;s detractors that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lady Gaga&#8217;s Dress Made of Meat!</title>
		<link>http://tsufit.com/blog/2010/09/lady-gagas-dress-made-of-meat/</link>
		<comments>http://tsufit.com/blog/2010/09/lady-gagas-dress-made-of-meat/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 22:53:47 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Cher]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[Lady Gaga at VMA's.]]></category>
		<category><![CDATA[Lady Gaga in Meat Dress]]></category>
		<category><![CDATA[Meat Dress]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Publicity Stunt]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3438</guid>
		<description><![CDATA[Some people will do anything for attention! Lady Gaga upstaged 64 year old diva Cher (who toned it down in a black garter) by showing up to the VMA&#8217;s in a dress made of real meat! She even had a little meat clutch purse which she asked Cher to hold as she accepted her award. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ellen Degeneres &amp; Kara DioGuardi Leaving American Idol&#8211;Good Move Ellen</title>
		<link>http://tsufit.com/blog/2010/07/ellen-degeneres-kara-dioguardi-leaving-american-idol-good-move-ellen/</link>
		<comments>http://tsufit.com/blog/2010/07/ellen-degeneres-kara-dioguardi-leaving-american-idol-good-move-ellen/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 14:22:40 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[American Idol]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Ellen]]></category>
		<category><![CDATA[Ellen leaving American Idol]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Jennifer Lopez]]></category>
		<category><![CDATA[Kara DioGuardi]]></category>
		<category><![CDATA[Paula Abdul]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3240</guid>
		<description><![CDATA[Just announced. Ellen Degeneres is leaving American Idol. This is the right move for her for countless reasons and there are lessons here for any entrepreneur. It&#8217;s not because she&#8217;s not in the music biz. It&#8217;s not because she didn&#8217;t like saying hurtful things to contestants or because of her heavy work schedule although I&#8217;m [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/07/ellen-degeneres-kara-dioguardi-leaving-american-idol-good-move-ellen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>&#8220;Any Publicity is Good Publicity&#8221;? Ain&#8217;t Necessarily So. Just Ask Toyota.</title>
		<link>http://tsufit.com/blog/2010/02/any-publicity-is-good-publicity-aint-necessarily-so-just-ask-toyota/</link>
		<comments>http://tsufit.com/blog/2010/02/any-publicity-is-good-publicity-aint-necessarily-so-just-ask-toyota/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 15:52:31 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Corporate Life]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[Brand Reputation]]></category>
		<category><![CDATA[Crisis Communication]]></category>
		<category><![CDATA[Dell Hell]]></category>
		<category><![CDATA[Domino's Pizza]]></category>
		<category><![CDATA[Maple Leaf Foods]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Toyota Crisis]]></category>
		<category><![CDATA[Toyota PR]]></category>
		<category><![CDATA[Toyota Recall]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2632</guid>
		<description><![CDATA[There&#8217;s a saying: &#8220;Any publicity is good publicity&#8221;. &#8220;As long as they&#8217;re talking about you&#8221; people say. Ain&#8217;t Necessarily So. Want publicity? Careful what you wish for. Just ask Toyota. Tylenol. Audi. Nurse Susan Nelles. Maple Leaf Foods. Domino&#8217;s Pizza. Every company should have a &#8220;sh-t hits the fan plan&#8221; &#8217;cause if and when it [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/02/any-publicity-is-good-publicity-aint-necessarily-so-just-ask-toyota/feed/</wfw:commentRss>
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