Breaking News! According to the Chicago Sun Times “Paula Abdul [has been] fired from ‘The X Factor’ because she was too ‘soft’ ” Funny ’cause in Step Into The Spotlight!, I teased Paula about exactly that, being too soft. It was a bit embarrassing a couple of years later when I had to come clean [...]

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In my last post, we talked about leveraging celebrity, yours or someone else’s and how it’s possible to leverage the celebrity of those who have created it for themselves. That’s what Aflac, the insurance company, did by using Gilbert Gottfried as the voice of it’s famous duck. Hard to forget Gottfried’s distinctive voice from Disney’s [...]

There’s a big pull quote on page 199 of my book, Step Into The Spotlight! where I say that “The media does not need to be informed every time you have a haircut.” Apparently I was wrong. Today’s top headline? Justin Bieber has a haircut! His hair clippings take the spotlight and not only earned [...]

That’s a first. A performer complaining about how much the promoters are charging his audience. But it makes a ton of sense. Actually, it reminds me of an author who complained to me that his publisher was charging too much for his books. According to The Calgary Sun, Seinfeld is playing London in June and [...]

My first official job at the age of 17 was at McDonalds. For $1.90 an hour, I was told “If there’s time to lean, there’s time to clean.” But it seems the big M can’t catch a break. First their coffee is too hot. Now, some woman in San Francisco is suing McDonalds for enticing [...]

After years of rumors, Trump confirms that he’s considering running for President of the United States of America. According to the Globe and Mail, Trump doesn’t really want to run but would consider it to “stand up to America’s rivals”. I’m guessing he’ll just walk into the boardroom and tell all of America’s detractors that [...]

Some people will do anything for attention! Lady Gaga upstaged 64 year old diva Cher (who toned it down in a black garter) by showing up to the VMA’s in a dress made of real meat! She even had a little meat clutch purse which she asked Cher to hold as she accepted her award. [...]

Just announced. Ellen Degeneres is leaving American Idol. This is the right move for her for countless reasons and there are lessons here for any entrepreneur. It’s not because she’s not in the music biz. It’s not because she didn’t like saying hurtful things to contestants or because of her heavy work schedule although I’m [...]

There’s a saying: “Any publicity is good publicity”. “As long as they’re talking about you” people say. Ain’t Necessarily So. Want publicity? Careful what you wish for. Just ask Toyota. Tylenol. Audi. Nurse Susan Nelles. Maple Leaf Foods. Domino’s Pizza. Every company should have a “sh-t hits the fan plan” ’cause if and when it [...]