Category: Breaking News
By tsufit on Nov 7, 2012 in Authenticiy, Breaking News, Celebrity, Communication, Icons, Influence, Movements, P.R., Persona, Personal Branding, Politics, Publicity, Publicity Stunts, Rant, Reality TV, Social Media, Technology, Traffic Creation, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
Brian Williams of NBC’s Nightly News who is according to msnbc.msncom “seen by more U.S. television viewers on a daily basis than any other individual” has slammed Donald Trump in a war of words that could make the Rosie & Donald feud look like a game of tiddly winks. Williams didn’t love Trump’s tweets (some [...]
By tsufit on Feb 2, 2012 in Breaking News, Celebrity, Fans, Media, music, Reality TV, TV, Uncategorized | Leave a comment
Breaking News! According to the Chicago Sun Times “Paula Abdul [has been] fired from ‘The X Factor’ because she was too ‘soft’ ” Funny ’cause in Step Into The Spotlight!, I teased Paula about exactly that, being too soft. It was a bit embarrassing a couple of years later when I had to come clean [...]
By tsufit on Mar 15, 2011 in Branding, Breaking News, Celebrity, Comedy, Communication, Communications, Customer Retention, Humor, Humour, Marketing, Media, Publicity, Uncategorized | Comments Off
In my last post, we talked about leveraging celebrity, yours or someone else’s and how it’s possible to leverage the celebrity of those who have created it for themselves. That’s what Aflac, the insurance company, did by using Gilbert Gottfried as the voice of it’s famous duck. Hard to forget Gottfried’s distinctive voice from Disney’s [...]
By tsufit on Mar 3, 2011 in Breaking News, Celebrity, Fans, Marketing, Media, music, P.R., Personal Branding, Publicity, Publicity Stunts, Social Media, Uncategorized, viral marketing | Comments Off
There’s a big pull quote on page 199 of my book, Step Into The Spotlight! where I say that “The media does not need to be informed every time you have a haircut.” Apparently I was wrong. Today’s top headline? Justin Bieber has a haircut! His hair clippings take the spotlight and not only earned [...]
By tsufit on Dec 20, 2010 in Breaking News, Celebrity, Comedy, Fans, Humor, Humour, Marketing, Media, Price, Prices, Pricing, Publicity, Sales, Uncategorized | Comments Off
That’s a first. A performer complaining about how much the promoters are charging his audience. But it makes a ton of sense. Actually, it reminds me of an author who complained to me that his publisher was charging too much for his books. According to The Calgary Sun, Seinfeld is playing London in June and [...]
By tsufit on Dec 17, 2010 in Behavioral Economics, Behavioural Economics, Breaking News, Marketing, Media, Publicity, Publicity Stunts, Uncategorized, Why We Buy | Comments Off
My first official job at the age of 17 was at McDonalds. For $1.90 an hour, I was told “If there’s time to lean, there’s time to clean.” But it seems the big M can’t catch a break. First their coffee is too hot. Now, some woman in San Francisco is suing McDonalds for enticing [...]