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	<title>Step Into The Spotlight! &#187; Branding</title>
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	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>Grass Roots Entrepreneurship</title>
		<link>http://tsufit.com/blog/2012/02/grass-roots-entrepreneurship/</link>
		<comments>http://tsufit.com/blog/2012/02/grass-roots-entrepreneurship/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:19:02 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[1 800 Got Junk?]]></category>
		<category><![CDATA[Brian Scudamore]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[grass roots entrepreneur]]></category>
		<category><![CDATA[Poop Patrol]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6279</guid>
		<description><![CDATA[Just walked my daughter to the bus stop and on the way back I saw a truck marked Poop Patrol and my first thought was now there&#8217;s a business who gets it. Simple offering. Here&#8217;s the scoop. They stoop to pick up your poop. Well, not your poop. Your dog&#8217;s poop. From your stoop. [OK, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>3 Words to Describe Your Brand</title>
		<link>http://tsufit.com/blog/2012/02/3-words-to-describe-your-brand/</link>
		<comments>http://tsufit.com/blog/2012/02/3-words-to-describe-your-brand/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 19:26:54 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Carolyn Herfurth]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tagline]]></category>
		<category><![CDATA[The BizTruth]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6256</guid>
		<description><![CDATA[Funny &#8217;cause I&#8217;d been thinking of this recently, some of the words people have used to describe me over the years. My favorites are refreshing, irreverent &#038; real. Came across this video below. Good challenge. Ask your clients, colleagues or check out reviews of your work. What are your 3 words? Share and Enjoy:]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Steve Jobs Action Figure?</title>
		<link>http://tsufit.com/blog/2012/01/steve-jobs-action-figure/</link>
		<comments>http://tsufit.com/blog/2012/01/steve-jobs-action-figure/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 16:45:07 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Icons]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Action Figure]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[Icon]]></category>
		<category><![CDATA[idol]]></category>
		<category><![CDATA[Persona]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6213</guid>
		<description><![CDATA[I thought these were action photos of Steve Jobs until the very end when I noticed the ball joints at his wrist. Madam Tussaud meets GI Joe. The company that planned to release these figures changed it&#8217;s mind due, according the the Silicon Valley Mercury News, to pressure from the family &#038; from Apple. &#8220;Though [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Sell an Ugly Brown Liquid Revisited</title>
		<link>http://tsufit.com/blog/2012/01/how-to-sell-an-ugly-brown-liquid-revisited/</link>
		<comments>http://tsufit.com/blog/2012/01/how-to-sell-an-ugly-brown-liquid-revisited/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 00:09:23 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cola Wars]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Ugly Brown Liquid]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[What are you really selling?]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6133</guid>
		<description><![CDATA[In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here&#8217;s one more. Not sure how many cans it&#8217;ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Video Series on How to Get Noticed &amp; Get Known as an Expert, Guru or Star!</title>
		<link>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/</link>
		<comments>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/#comments</comments>
		<pubDate>Sat, 10 Dec 2011 19:16:17 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Fees]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Speaking Skills]]></category>
		<category><![CDATA[Speech]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[Expert]]></category>
		<category><![CDATA[Get Known]]></category>
		<category><![CDATA[Get Noticed]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[Markteing]]></category>
		<category><![CDATA[star]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5979</guid>
		<description><![CDATA[Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tsufit Steps Into The Spotlight! on Tango and Kirch</title>
		<link>http://tsufit.com/blog/2011/10/tsufit-steps-into-the-spotlight-on-tango-and-kirch/</link>
		<comments>http://tsufit.com/blog/2011/10/tsufit-steps-into-the-spotlight-on-tango-and-kirch/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 19:15:23 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authors]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Jimmy Tango]]></category>
		<category><![CDATA[Paul Kirch]]></category>
		<category><![CDATA[PLF]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tango and Kirch]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5888</guid>
		<description><![CDATA[Check out recent interview in Phoenix, AZ. Love these guys, Tango and Kirch! Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/10/tsufit-steps-into-the-spotlight-on-tango-and-kirch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Start a Movement! If Mayonnaise Can Do It&#8230;</title>
		<link>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/</link>
		<comments>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 22:25:27 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Hellmann's Mayonnaise]]></category>
		<category><![CDATA[natural food movement]]></category>
		<category><![CDATA[psychology of brands]]></category>
		<category><![CDATA[Real Food Movement]]></category>
		<category><![CDATA[real movement]]></category>
		<category><![CDATA[Start a Movement]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5865</guid>
		<description><![CDATA[I&#8217;m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it&#8217;s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann&#8217;s Mayonnaise. They&#8217;ve started [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New York Times Bestseller Lists</title>
		<link>http://tsufit.com/blog/2011/09/the-new-york-times-bestseller-lists/</link>
		<comments>http://tsufit.com/blog/2011/09/the-new-york-times-bestseller-lists/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 20:38:16 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authors]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Best Dressed List]]></category>
		<category><![CDATA[Blackwell]]></category>
		<category><![CDATA[Neil Strauss]]></category>
		<category><![CDATA[New York Times Bestseller List]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Worst Dressed List]]></category>
		<category><![CDATA[Zagat]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5823</guid>
		<description><![CDATA[Getting on the New York Times Bestseller List is quite a feat, one I have not accomplished yet, but I&#8217;ve met many people who have and it&#8217;s awesome, a huge marketing coup. But I was just listening to Frank Kern mention that Neil Strauss had been on the New York Times Bestseller list and it [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/09/the-new-york-times-bestseller-lists/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing: Go Narrow or Go Home!</title>
		<link>http://tsufit.com/blog/2011/09/marketing-go-narrow-or-go-home/</link>
		<comments>http://tsufit.com/blog/2011/09/marketing-go-narrow-or-go-home/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 05:00:49 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Dean Jackson]]></category>
		<category><![CDATA[I Love Marketing Podcast]]></category>
		<category><![CDATA[Joe Polish]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[We Shoot Bottles]]></category>
		<category><![CDATA[We Shoot Cans]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5794</guid>
		<description><![CDATA[One of the biggest challenges coaching entrepreneurs to step into the spotlight and get noticed is getting them to accept the notion that it&#8217;s better to be different than to be better. Being amazing at what you do is crucial for staying in business, but that&#8217;s not usually what will get you noticed in the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Paypal Knows What It&#8217;s Really Selling. Do you?</title>
		<link>http://tsufit.com/blog/2011/08/paypal-knows-what-its-really-selling-do-you/</link>
		<comments>http://tsufit.com/blog/2011/08/paypal-knows-what-its-really-selling-do-you/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 01:20:10 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[PayPal]]></category>
		<category><![CDATA[PayPal ad]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[What are you selling?]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5771</guid>
		<description><![CDATA[Necklace Selected Privacy Protected A little sleazy perhaps, but PayPal understands that to a certain segment of the population it&#8217;s selling discretion. I&#8217;m guessing that&#8217;s not his wife or daughter&#8230; If a boring old merchant services company can figure out what it&#8217;s selling and bring it to life, so can YOU! Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/08/paypal-knows-what-its-really-selling-do-you/feed/</wfw:commentRss>
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