Category: Branding

The Intangible Value of What You’re Selling »

My daughter P, just sent me this interesting TED talk about the intangible value of the stuff we market. This isn’t the old “Sell Benefits, Not Features” talk. This isn’t about coming up with new stuff to sell. It’s about finding creative ways to add value by changing your audience’s perception about what you’ve got. […]

Make Them Beg! »

I’ve been saying this for years: business is a seduction! You’ve gotta make ‘em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to […]

Rock Your Business! »

In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did […]

Get Your Name Out There! [VIDEO Disappears Dec 31] »

Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star! www.SpotlightLive.com

Are You a Commodity? »

I’ve been coaching financial advisors for a long time. Their logos often look like the ones on the left. I tell them “Could I change the name on the logo and have it still make sense?” If yes, they’ve missed the mark.

What Are YOU Really Selling? Brad Pitt for Chanel No. 5 »

It reminds me of a Saturday Night Live spoof but what do I know? Apparently Chanel paid Brad Pitt about 7 million bucks to lend his cache to this product (no snoozer itself). Should give every entrepreneur hope. It really is possible to sell anything if you understand what it is that you’re really selling. […]

Proctor & Gamble Unlocks the Secret of Movement Marketing »

Bullying. It’s horrible. And topical. Which is probably why Proctor & Gamble has hooked into it, a brilliant followup to the Campaign for Real Beauty unleashed a few years ago. Yup, mean stinks! Thanks for the heads up P.

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