Category: Branding

Writing a Book? Don’t Make These 15 Biggest Book Blunders! »

Join me for a fre.e teleseminar tonight where I’ll share the 15 Biggest Book Blunders new (and not so new) authors make. Yeah, it’s great to write a book. You totally should for 27 reasons I’ll share with you tonight. But if you make these 15 mistakes, what’s the point? Register now at www.writethebooknow.com Tsufit [...]

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Diet Soft Drink Wars: Wooing Manly Men »

Not sure if this was a grade 8 school project or what, but it could have used a little more subtle approach. You gotta show, not tell… A little better… This one (spoof) is my favorite… Thanks for the heads up D! Share and Enjoy:

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Coaches & Consultants: Go narrow or go home! »

As consultants & coaches, we know we’ve got to narrow our focus. How narrow? Narrow. Get this: Just read an article on Baby Naming consultants! That’s narrow! Yup, you consult them when you’re pregnant and they tell you how many people were named that last year in your country and what it means and much [...]

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Grass Roots Entrepreneurship »

Just walked my daughter to the bus stop and on the way back I saw a truck marked Poop Patrol and my first thought was now there’s a business who gets it. Simple offering. Here’s the scoop. They stoop to pick up your poop. Well, not your poop. Your dog’s poop. From your stoop. [OK, [...]

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3 Words to Describe Your Brand »

Funny ’cause I’d been thinking of this recently, some of the words people have used to describe me over the years. My favorites are refreshing, irreverent & real. Came across this video below. Good challenge. Ask your clients, colleagues or check out reviews of your work. What are your 3 words? Share and Enjoy:

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Steve Jobs Action Figure? »

I thought these were action photos of Steve Jobs until the very end when I noticed the ball joints at his wrist. Madam Tussaud meets GI Joe. The company that planned to release these figures changed it’s mind due, according the the Silicon Valley Mercury News, to pressure from the family & from Apple. “Though [...]

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How to Sell an Ugly Brown Liquid Revisited »

In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here’s one more. Not sure how many cans it’ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:

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Free Video Series on How to Get Noticed & Get Known as an Expert, Guru or Star! »

Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:

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Tsufit Steps Into The Spotlight! on Tango and Kirch »

Check out recent interview in Phoenix, AZ. Love these guys, Tango and Kirch! Share and Enjoy:

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Start a Movement! If Mayonnaise Can Do It… »

I’m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it’s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann’s Mayonnaise. They’ve started [...]

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