Category: Branding
By tsufit on Feb 3, 2012 in Authenticiy, Branding, Personal Branding | Leave a comment
Funny ’cause I’d been thinking of this recently, some of the words people have used to describe me over the years. My favorites are refreshing, irreverent & real. Came across this video below. Good challenge. Ask your clients, colleagues or check out reviews of your work. What are your 3 words? Share and Enjoy:
By tsufit on Jan 22, 2012 in Branding, Celebrity, Entrepreneurship, Fans, Gurus, Icons, Marketing, Media, Personal Branding, Success, Uncategorized | Leave a comment
I thought these were action photos of Steve Jobs until the very end when I noticed the ball joints at his wrist. Madam Tussaud meets GI Joe. The company that planned to release these figures changed it’s mind due, according the the Silicon Valley Mercury News, to pressure from the family & from Apple. “Though [...]
By tsufit on Jan 6, 2012 in Branding, Commercials, Cool Stuff, Creativity, Humor, Humour, Marketing, Media, Positioning, Promotion, TV, Uncategorized, viral marketing | Leave a comment
In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here’s one more. Not sure how many cans it’ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:
By tsufit on Dec 10, 2011 in Branding, Communication, Communication Skills, Communications, Communications Skills, Entrepreneurship, experts, Fans, Fees, Gurus, Influence, leadership, Marketing, Media, Motivation, P.R., Personal Branding, Positioning, Presentation Skills, Presentations, Presentations Skills, Price, Pricing, Promotion, Publicity, Speaking Skills, Speech, Success, Uncategorized, Visibility | Leave a comment
Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:
By tsufit on Oct 22, 2011 in Authors, Books, Branding, Entrepreneurship, Marketing, Media, story, Uncategorized | Leave a comment
Check out recent interview in Phoenix, AZ. Love these guys, Tango and Kirch! Share and Enjoy:
By tsufit on Oct 2, 2011 in Advertising, Authenticiy, Branding, Marketing, Movements, Persuasion, Positioning, Promotion, Uncategorized, Why We Buy | Comments Off
I’m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it’s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann’s Mayonnaise. They’ve started [...]
By tsufit on Sep 15, 2011 in Authors, Books, Branding, Marketing, Publicity, Uncategorized | Comments Off
Getting on the New York Times Bestseller List is quite a feat, one I have not accomplished yet, but I’ve met many people who have and it’s awesome, a huge marketing coup. But I was just listening to Frank Kern mention that Neil Strauss had been on the New York Times Bestseller list and it [...]
By tsufit on Sep 5, 2011 in Advertising, Branding, Cool Stuff, Creativity, Entrepreneurship, Innovation, Marketing, Positioning, Promotion, Uncategorized | Comments Off
One of the biggest challenges coaching entrepreneurs to step into the spotlight and get noticed is getting them to accept the notion that it’s better to be different than to be better. Being amazing at what you do is crucial for staying in business, but that’s not usually what will get you noticed in the [...]
By tsufit on Aug 29, 2011 in Advertising, Branding, Copywriting, Entrepreneurship, Marketing, Media, Uncategorized, Why We Buy | 2 Comments
Necklace Selected Privacy Protected A little sleazy perhaps, but PayPal understands that to a certain segment of the population it’s selling discretion. I’m guessing that’s not his wife or daughter… If a boring old merchant services company can figure out what it’s selling and bring it to life, so can YOU! Share and Enjoy:
By tsufit on Aug 28, 2011 in Branding, Cause Marketing, Commercials, Communication, Marketing, Positioning, TV, Uncategorized, Why We Buy | Comments Off
I’m driving home on the highway a couple of days ago and I see a huge building on the side of the highway with the name Hallmark on it. As I’m driving I marvel at how selling little folded pieces of paper in envelopes can generate enough profit for a massive building like that. And [...]