Category: Branding

Bill Clinton says Trump is a “Master Brander”. Do you agree? »

Can you INFLUENCE your BRAND? »

It’s true that your branding is in the eye of the beholder, i.e. the position you occupy in the mind of your audience is your brand. But that’s not to say there’s nothing you can do to influence it! People have made their minds up about this guy before he even opens up his mouth! […]

Does HUMOUR actually help SELL stuff? »

This entertaining Toyota commercial kept popping up every time I tried to watch Trump’s latest antics. LOVE humour in marketing. But the question is, does it actually SELL stuff? What IS right on the money is the fact that we identify ourselves with our purchases. We believe that this running shoe will make us more […]

How should McDonald’s have responded to Burger King’s brilliant proposal re the McWhopper? »

IS McDonald’s going to come out looking BAD by rejecting Burger King’s brilliant (from a Publicity point of view) proposal re World Peace Day? Here is McDonald’s response:

Things Go Better With COKE! How to Get Attention For Your Stuff! »

Let’s file this under “What will they think of next?” I was clearing out a cabinet in my office and pulled out 4 cool aluminum curvy coke bottles and asked my daughter what we could use them for. The obvious was lamps but they weren’t wide bottomed enough, maybe candlesticks but still too tipsy. Put […]

Is size FAT a brilliant marketing move or PR disaster? »

Every time I go shopping with my daughters, I tell them that in my day there was no size 2, definitely no size zero. Who are we kidding? Well here’s a Japanese company that’s decided to tell it like it is with sizes skinny, fat, jumbo etc. Now I’ve carried extra weight in my time […]

Don’t Call It That! »

If I had written this book, Don’t Call It That! by Eli Altman, I probably would have called it “Is That What You’re Calling It?” which is what I often say as I carefully attempt to tread lightly, gingerly, one might say, on an area where I know a client has invested his heart and […]

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