Just saw a news bulletin that says that Walter Cronkite is not well so I just wanted to give him a salute as a sign of respect. We talk about personal branding–This man is an icon.
Here’s Walter Cronkite showing some vulnerability–fast forward to about 5 minutes in…

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Kinda seems lame or maybe just premature to trot out an “I-told-you-so” to the Colonel when he hasn’t even had a chance to botch it up of his own devices. The whole Oprah’s Book Chicken Club “We-can’t-keep-up-with-the- coupons” disaster has taken the focus off the main point–Kentucky Grilled Chicken is a bad idea which wouldn’t [...]

I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I’m being sent even more books for review on this blog. And I read every single one…OK, almost…
The sad truth is that some of them [...]

After the fiesty debate about my recent blog post about Microsoft throwing in the towel by positioning its laptop as the cheap alternative to Mac, I was happy to see The Monarch of Marketing, The Baron of Branding, The Pope of Positioning, (I promise, I’ll stop now…), Al Ries, saying “Don’t Damage Your Brand for [...]

Didn’t Pepsi learn anything from Coca Cola’s New Coke fiasco? Well now, it’s Pepsi’s turn to cry. According to Ad Age, the sales of Tropicana, a Pepsi brand, has dropped (”plummeted”–the right word really does add drama!) by 20% after Tropicana rebranded it’s freshly squeezed orange juice and other packages. This lead to a quick [...]

Cheaper? Are you kidding me?
MAC came up with a branding strategy years ago and stuck with it.
Microsoft has been flailing all over the place. From Seinfeld to “I’m a PC” to this???
The recession is temporary. The damage from positioning itself as the cheap computer could be permanent.
Video: Laptop Hunters $1000 – Lauren Gets an HP [...]

My copy of David Meerman Scott’s new book, World Wide Rave arrived in the mail a few days ago and I must admit, I was puzzled by the size of the envelope. Pretty skinny, nothing like, the one that carried Guy Kawasaki’s Reality Check a few weeks ago. I opened the envelope and I was [...]

Just got an email from an interesting guy, Tim Roux, a branding strategist (and author–check out his novel–Girl on a Bar Stool)
living in Belgium. He runs the UK marketing consultancy Mud Valley. We all love stories about how entrepreneurs invent stuff in their garage (heck, Guy Kawasaki even named his venture capital company Garage).Tim [...]

Have you watched American Idol lately? Most of the finalists are good singers but they’re– BORING! Totally forgettable!
Just like most entrepreneurs…
I’m thinking of sending the studio a case of my book Step Into The Spotlight!: A Guide to Getting Noticed (I’m pretty excited ’cause it just won a Silver Medal in the 2009 Axiom Business [...]

This video is 20 minutes long, well worth it, but if you don’t have time to listen, I’ll cut to the chase below.
Price DOES matter. Not in the way you think. With everyone cutting back prices ’cause of the recession, you might want to consider doubling yours. According to author/journalist Benjamin Wallace, research shows [...]