Category: Branding
By tsufit on May 8, 2012 in Authors, Books, Branding, Communication, Entrepreneurial Education, Entrepreneurship, Marketing, Media, Uncategorized, Write a Book | Leave a comment
Join me for a fre.e teleseminar tonight where I’ll share the 15 Biggest Book Blunders new (and not so new) authors make. Yeah, it’s great to write a book. You totally should for 27 reasons I’ll share with you tonight. But if you make these 15 mistakes, what’s the point? Register now at www.writethebooknow.com Tsufit [...]
By tsufit on Mar 11, 2012 in Branding, Comedy, Commercials, Creativity, Humor, Humour, Uncategorized | 1 Comment
Not sure if this was a grade 8 school project or what, but it could have used a little more subtle approach. You gotta show, not tell… A little better… This one (spoof) is my favorite… Thanks for the heads up D! Share and Enjoy:
By tsufit on Mar 11, 2012 in Branding, Coaching, Consulting, Marketing | Leave a comment
As consultants & coaches, we know we’ve got to narrow our focus. How narrow? Narrow. Get this: Just read an article on Baby Naming consultants! That’s narrow! Yup, you consult them when you’re pregnant and they tell you how many people were named that last year in your country and what it means and much [...]
By tsufit on Feb 6, 2012 in Advertising, Branding, Creativity, Entrepreneurship, Marketing, Uncategorized | Leave a comment
Just walked my daughter to the bus stop and on the way back I saw a truck marked Poop Patrol and my first thought was now there’s a business who gets it. Simple offering. Here’s the scoop. They stoop to pick up your poop. Well, not your poop. Your dog’s poop. From your stoop. [OK, [...]
By tsufit on Feb 3, 2012 in Authenticiy, Branding, Personal Branding | Leave a comment
Funny ’cause I’d been thinking of this recently, some of the words people have used to describe me over the years. My favorites are refreshing, irreverent & real. Came across this video below. Good challenge. Ask your clients, colleagues or check out reviews of your work. What are your 3 words? Share and Enjoy:
By tsufit on Jan 22, 2012 in Branding, Celebrity, Entrepreneurship, Fans, Gurus, Icons, Marketing, Media, Personal Branding, Success, Uncategorized | Leave a comment
I thought these were action photos of Steve Jobs until the very end when I noticed the ball joints at his wrist. Madam Tussaud meets GI Joe. The company that planned to release these figures changed it’s mind due, according the the Silicon Valley Mercury News, to pressure from the family & from Apple. “Though [...]
By tsufit on Jan 6, 2012 in Branding, Commercials, Cool Stuff, Creativity, Humor, Humour, Marketing, Media, Positioning, Promotion, TV, Uncategorized, viral marketing | Leave a comment
In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here’s one more. Not sure how many cans it’ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:
By tsufit on Dec 10, 2011 in Branding, Communication, Communication Skills, Communications, Communications Skills, Entrepreneurship, experts, Fans, Fees, Gurus, Influence, leadership, Marketing, Media, Motivation, P.R., Personal Branding, Positioning, Presentation Skills, Presentations, Presentations Skills, Price, Pricing, Promotion, Publicity, Speaking Skills, Speech, Success, Uncategorized, Visibility | Leave a comment
Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:
By tsufit on Oct 22, 2011 in Authors, Books, Branding, Entrepreneurship, Marketing, Media, story, Uncategorized | Leave a comment
Check out recent interview in Phoenix, AZ. Love these guys, Tango and Kirch! Share and Enjoy:
By tsufit on Oct 2, 2011 in Advertising, Authenticiy, Branding, Marketing, Movements, Persuasion, Positioning, Promotion, Uncategorized, Why We Buy | Comments Off
I’m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it’s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann’s Mayonnaise. They’ve started [...]