Category: Branding

What do APPLE & Donald TRUMP Have in Common? »

Despite his recent widely reported but short lived boycott of Apple products, Donald Trump does have ONE thing in common with Apple, (the computer company, not the fruit). Apple & Trump are both masterful at branding & positioning their competitors! Apple did it with a series of MAC vs PC commercials where they branded & […]

Marketers, could YOU sell an UGLY FISH as Chilean Sea Bass? »

Marketers, could you turn an ugly fish into Bon Appetit’s Dish of the Year? I was watching a webinar from persuasion genius, Oren Klaff, author of Pitch Anything. This book should be read once a year. (Or once a week!) I can’t tell you how often I dare my peeps to adopt even a small […]

Does SNL Clip Expose Hillary’s BRAND ENVY? »

Love them or hate them, both Donald Trump and Bernie Sanders have distinct brands in the marketplace. A distinct personal brand is key for entrepreneurs, experts and politicians, no? Enjoy this short laugh out loud clip from Saturday Night Live last week. Would this make an effective attack ad for Bernie Sanders against Hillary Clinton? […]

Which of these 2 guys has the STRONGER BRAND? »

The point of the 30 second commercial below is to encourage consumers to make sure that they are not FOOLED by professional appearances. And it’s a good point and a brilliant commercial. The intended audience of this commercial is the public. Buyer beware. Don’t judge a book by it’s cover. Again, good point. But what […]

10 MUST READ Business Books! How many have YOU read? »

How many of these “MUST READ” books have YOU Read? Report your score below. 1. Built to Sell [John Warrillow] I read this book twice back to back, i.e. got to last page and went immediately back to page one. I don’t think I’ve ever done that with a book before! It’s about how to […]

How Can YOU Attract FREE Publicity Like Ben & Jerry’s Did? »

If ice cream can do it, if a lowly carton of frozen cream can get international free publicity on a top rated talk TV show like The View, how hard can it be? Ben & Jerry’s calls it, the new ice cream flavor, Bernie’s Yearning. FOX News calls it “A Taste of Socialism”. According to […]

Is this Advertisement Entertaining or Vicious? »

I LOVE this song and started dancing in my chair while listening to this ad which made its way into the news on CNN. So the question is what do YOU think of this advertisement? It’s clearly intended to knock out one of the 6 Republican candidates, Marco Rubio (“Young Marco” is what he’s called […]

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