Category: Branding

Come join me with Marylou Tyler on her Predictable Prospecting podcast »

Hi guys, Want to know how to get noticed in business? Come join me with Marylou Tyler on her Predictable Prospecting Podcast. Tsufit

Are you a SMART coach making FOOLISH choices? Free Teleseminar »

Join me with the ICFLA (Los Angeles division of ICF) on Tuesday April 17, 2018 at 2pm Eastern (11 am pacific) where you’ll learn how to make the smart choices that will help you step into the spotlight to attract clients. Register free here: Time permitting, I’ll also critique a few attendees’ 30 second networking […]

How do you shake old branding that is working AGAINST you? Will this work for Philip Morris? »

Philip Morris sells cigarettes. That’s what they do. They brought us The Marlboro Man, the guy every woman swooned over and every man wanted to be. That was then. This is now. Philip Morris wants to give up smoking. Philip Morris wants to shake off the whole cigarette thing altogether. That’s what they said in […]

Is Pizza Hut NUTS? Or do we really all need to order pizza by pressing a button on our shoes? »

So, this is real. Pizza Hut has launched a pair of running shoes, yup, what our parents used to call “sneakers” that allows you to order a pizza from the comfort of your–shoes! You don’t gotta go no place, you don’t gotta do nothing, just press a button on your shoes (once you tie in […]

Sweet Jesus! Was Oscar Wilde right about publicity? »

So, I’m walking down Bloor Street in Toronto headed to one of my favorite vegetarian restaurants when I see an ice cream parlour called–what? Sweet Jesus. What’s that got to do with ice cream? Didn’t give it much thought till I saw a post by Jeremy Miller, author of Sticky Branding on LI saying there […]

How can you find a NEW angle on an OLD business like DriveHer did? »

How can YOU find a new angle on an old business? First there were taxis. (And buses if you don’t mind sharing.) Then there was Uber. And Lyft. Ridesharing apps. But still sometimes creepy to get into a strange unmarked car with a stranger, no? Just did this the other night and it reminded me […]

Is the new Jane Walker Scotch another Lady Doritos blunder? »

Have you seen this? Jane Walker? So, what do you think? Is the Jane Walker version of Johnny Walker Scotch a smart tie in to Women’s History Month or another Lady Doritos blunder? Word on the street (AdWeek) is that they were going to release it earlier, but didn’t when Hillary lost the Oval O. […]

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