My daughter P, just sent me this interesting TED talk about the intangible value of the stuff we market. This isn’t the old “Sell Benefits, Not Features” talk. This isn’t about coming up with new stuff to sell. It’s about finding creative ways to add value by changing your audience’s perception about what you’ve got. [...]
By tsufit on Apr 8, 2013 in Branding, Celebrity, Entrepreneurship, Fees, Luxury Pricing, P.R., Persona, Personal Branding, Price, Price Elasticity, Prices, Pricing, Promotion, Success, Uncategorized, Visibility, Why We Buy | 2 Comments
I’ve been saying this for years: business is a seduction! You’ve gotta make ‘em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to [...]
By tsufit on Dec 23, 2012 in Authenticity, Authors, book review, Book Reviews, Books, Branding, Business, Celebrity, Creativity, Entrepreneurial Education, Entrepreneurship, experts, Icons, Influence, Innovation, Inspiration, leadership, Motivation, music, Networking, P.R., Persona, Personal Branding, Promotion, Publicity, Sales, Show Business, Storytelling, Success, Uncategorized | Leave a comment
In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did [...]
By tsufit on Dec 18, 2012 in Branding, Celebrity, Coaching, Communication, Communication Skills, Communications, Communications Skills, Corporate Life, Entrepreneurial Education, Entrepreneurship, experts, Fans, Fees, Gurus, Influence, leadership, Marketing, Media, Motivation, Movements, Networking, P.R., Personal Branding, Persuasion, Positioning, Presentation Skills, Price, Price Elasticity, Pricing, Promotion, Public Speaking, Publicity, Sales, Show Business, Social Media, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Success, Uncategorized, Visibility, Write a Book | Leave a comment
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I’ve been coaching financial advisors for a long time. Their logos often look like the ones on the left. I tell them “Could I change the name on the logo and have it still make sense?” If yes, they’ve missed the mark.
By tsufit on Nov 10, 2012 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Branding, Celebrity, Communication, Entrepreneurship, Icons, Influence, leadership, Luxury, Luxury Pricing, Marketing, Media, P.R., Persona, Personal Branding, Persuasion, Positioning, Price Elasticity, Pricing, Publicity, TV, Uncategorized, Why We Buy | Leave a comment
It reminds me of a Saturday Night Live spoof but what do I know? Apparently Chanel paid Brad Pitt about 7 million bucks to lend his cache to this product (no snoozer itself). Should give every entrepreneur hope. It really is possible to sell anything if you understand what it is that you’re really selling. [...]
By tsufit on Aug 29, 2012 in Advertising, Authenticiy, Branding, Cause Marketing, Commercials, Creativity, Influence, Innovation, Marketing, Movements, P.R., Persuasion, Positioning, Uncategorized, viral marketing | Leave a comment
Bullying. It’s horrible. And topical. Which is probably why Proctor & Gamble has hooked into it, a brilliant followup to the Campaign for Real Beauty unleashed a few years ago. Yup, mean stinks! Thanks for the heads up P.