Yes, folks, it’s time for another one of our wonderful 3 Business Book Giveaways! Follow the directions below to put your name in the hat for a chance to grab one of 3 copies of Jeff Beals’ award winning book, Self- Marketing Power! WHAT TO DO: 1) Enter your Name and Email in the boxes [...]

Just preparing for my Step Into The Spotlight! LIVE group session tomorrow on Writing a Manifesto & Product Creation when it occurred to me that there is a short cut. I think it was Armand Morin who first opened my eyes to the vast possibilities in this arena. Me, I prefer to create my own [...]

One of the perks of being an author is that you get to become friends with other authors in your industry. I’m been blessed to make friends with plenty o’ marketing types and Jeff Beals is one of the nicest guys in the biz. Make sure you check back here at www.spotlightblog.com in a few [...]

At some point in life you want to tell your story, share what you’ve learned and inspire others. I have no interest in writing my own biography or memoir, but several of my clients do and I have encouraged several family members to write their stories. So I was happy to come across the author [...]

So, I’m finishing up Kenneth Roman’s The King of Madison Avenue while starting Accidental Branding by David Vinjamuri. The later book reminds me of my intention to get on the mailing list for the J. Peterman catalog, something every marketer and copywriter should do. So I pop over to the website and find the following [...]

On page 18-19 of Step Into The Spotlight!, I tell the story of how a client had recommended a book to me (Blink by Malcolm Gladwell), I hadn’t heard her and I ended up finding it myself and recommending it to her. Kinda happened again today. Out of the blue, I called a blogger to [...]

So exciting to get unexpected lumpy mail. Today’s haul included 3 marketing books (one of the benefits of being a blogger–Thanks Todd And for dragging me to blogging…and thanks to Wiley & Entrepreneur Press). The one I opened first (while waiting outside the donut shop for my kid finishing her shift) was David Meerman Scott’s [...]

Congrats to 1. Head Health Nutter (Stephanie) 2. Lisa Mininni 3. Paula Wynyard who will each be getting the latest scoop on how to step into the spotlight online with David Meerman Scott’s new edition of The New Rules of Marketing & P.R. We’ll be sending Paula’s out by kangaroo to the land down under, [...]

It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]

The results of our first book giveaway of the year are in. But first, I gotta say, I was blown away, by the unbelievable response from so many wonderful talented people. Even more rewarding was the fact that many people used this opportunity to connect with each other and I think there are going to [...]