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	<title>Step Into The Spotlight! &#187; Books</title>
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	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>J Peterman&#8211;A Modern Day David Ogilvy</title>
		<link>http://tsufit.com/blog/j-peterman-a-modern-day-david-ogilvy/</link>
		<comments>http://tsufit.com/blog/j-peterman-a-modern-day-david-ogilvy/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 22:24:59 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[story]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3346</guid>
		<description><![CDATA[
So, I&#8217;m finishing up Kenneth Roman&#8217;s The King of Madison Avenue while starting Accidental Branding by David Vinjamuri. The later book reminds me of my intention to get on the mailing list for the J. Peterman catalog, something every marketer and copywriter should do. So I pop over to the website and find the following [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Age of Persuasion (&amp; Coincidence)</title>
		<link>http://tsufit.com/blog/the-age-of-persuasion-coincidence/</link>
		<comments>http://tsufit.com/blog/the-age-of-persuasion-coincidence/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 20:09:13 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[Blink]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mike Tennant]]></category>
		<category><![CDATA[Paul Nazareth]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Richistan]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Terry O'Reilly]]></category>
		<category><![CDATA[The Age of Persuasion]]></category>
		<category><![CDATA[The King of Madison Avenue]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3313</guid>
		<description><![CDATA[
On page 18-19 of Step Into The Spotlight!, I tell the story of how a client had recommended a book to me (Blink by Malcolm Gladwell), I hadn&#8217;t heard her and I ended up finding it myself and recommending it to her. Kinda happened again today.
Out of the blue, I called a blogger to thank [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Lessons From the Grateful Dead</title>
		<link>http://tsufit.com/blog/marketing-lessons-from-the-grateful-dead/</link>
		<comments>http://tsufit.com/blog/marketing-lessons-from-the-grateful-dead/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 00:30:13 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[All Business is Show Business]]></category>
		<category><![CDATA[Brian Halligan]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Grateful Dead]]></category>
		<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[Marketing Lessons From The Grateful Dead]]></category>
		<category><![CDATA[Raving Fans]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Web Ink Now]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3165</guid>
		<description><![CDATA[
So exciting to get unexpected lumpy mail. Today&#8217;s haul included 3 marketing books (one of the benefits of being a blogger&#8211;Thanks Todd And for dragging me to blogging&#8230;and thanks to Wiley &#038; Entrepreneur Press). 
The one I opened first (while waiting outside the donut shop for my kid finishing her shift) was David Meerman Scott&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Congrats! These 3 Will Be Getting The New Rules of Marketing &amp; P.R.</title>
		<link>http://tsufit.com/blog/congrats-these-3-will-be-getting-the-new-rules-of-marketing-p-r/</link>
		<comments>http://tsufit.com/blog/congrats-these-3-will-be-getting-the-new-rules-of-marketing-p-r/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 04:21:21 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Book Giveaway]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Guest Bloggers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2923</guid>
		<description><![CDATA[Congrats to
1. Head Health Nutter (Stephanie)
2. Lisa Mininni
3. Paula Wynyard
who will each be getting the latest scoop on how to step into the spotlight online with David Meerman Scott&#8217;s new edition of The New Rules of Marketing &#038; P.R.

We&#8217;ll be sending Paula&#8217;s out by kangaroo to the land down under, so be patient Paula.
Thanks to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>David Meerman Scott Steps Into The Spotlight! With Guest Post</title>
		<link>http://tsufit.com/blog/david-meerman-scott-steps-into-the-spotlight-with-guest-post/</link>
		<comments>http://tsufit.com/blog/david-meerman-scott-steps-into-the-spotlight-with-guest-post/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 05:15:35 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Guest Bloggers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Top Marketing Bloggers]]></category>
		<category><![CDATA[Traffic Creation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Amanda Palmer]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Building a Following]]></category>
		<category><![CDATA[Building a Platform]]></category>
		<category><![CDATA[Concerts]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fan Club]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[My Space]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Dresden Dolls]]></category>
		<category><![CDATA[The New Rules of Marketing and PR]]></category>
		<category><![CDATA[Touring Musician]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2534</guid>
		<description><![CDATA[It&#8217;s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We&#8217;ll be giving away 3 copies of David&#8217;s book later this month so watch for that [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>These 3 Will Get Celebrity Leverage to Help Them Step Into The Spotlight!</title>
		<link>http://tsufit.com/blog/these-3-will-get-celebrity-leverage-to-help-them-step-into-the-spotlight/</link>
		<comments>http://tsufit.com/blog/these-3-will-get-celebrity-leverage-to-help-them-step-into-the-spotlight/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 05:49:14 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Book Giveaway]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Celebrity Leverage]]></category>
		<category><![CDATA[Jordan McAuley]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2611</guid>
		<description><![CDATA[The results of our first book giveaway of the year are in.
But first, I gotta say, I was blown away, by the unbelievable response from so many wonderful talented people. 
Even more rewarding was the fact that many people used this opportunity to connect with each other and I think there are going to be [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>BOOK GIVEAWAY! Step Into The Spotlight! Blog Has 3 Copies of Celebrity Leverage by Jordan McAuley to Give Away!</title>
		<link>http://tsufit.com/blog/book-giveaway-step-into-the-spotlight-blog-has-3-copies-of-celebrity-leverage-by-jordan-mcauley-to-give-away/</link>
		<comments>http://tsufit.com/blog/book-giveaway-step-into-the-spotlight-blog-has-3-copies-of-celebrity-leverage-by-jordan-mcauley-to-give-away/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 18:31:57 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Book Giveaway]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Business Book Giveaway]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Andy Beal]]></category>
		<category><![CDATA[andy nulman]]></category>
		<category><![CDATA[Celebrity Leverage]]></category>
		<category><![CDATA[Celebrity P.R.]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Drew McLellan]]></category>
		<category><![CDATA[Jordan McAuley]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2406</guid>
		<description><![CDATA[
Last year, here at Step Into The Spotlight!, we were fortunate to be able to give copies of several wonderful business books including Andy Nulman&#8217;s Pow! Right Between the Eyes, David Meerman Scott&#8217;s World Wide Rave, Andy Beal&#8217;s Radically Transparent and Drew McLellan&#8217;s 99.3 Random Acts of Marketing

This week, we have another exciting Step Into [...]]]></description>
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		<slash:comments>182</slash:comments>
		</item>
		<item>
		<title>Celebrity Leverage&#8211; New Book Tells You How to Become a Celebrity in Business!</title>
		<link>http://tsufit.com/blog/celebrity-leverage-new-book-tells-you-how-to-become-a-celebrity-in-business/</link>
		<comments>http://tsufit.com/blog/celebrity-leverage-new-book-tells-you-how-to-become-a-celebrity-in-business/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 15:09:34 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[About the Author]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Celebritiy]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Celebrity Leverage]]></category>
		<category><![CDATA[Endorsement]]></category>
		<category><![CDATA[Jordan McAuley]]></category>
		<category><![CDATA[Josiah Wedgewood]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Celebrity Factor]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2020</guid>
		<description><![CDATA[
So I&#8217;m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn&#8217;t even know they existed&#8211;I&#8217;m gonna re-use it and make someone else&#8217;s day!) and already, I&#8217;m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>People Will Do Anything to Get a Celebrity Endorsement!</title>
		<link>http://tsufit.com/blog/people-will-do-anything-to-get-a-celebrity-endorsement/</link>
		<comments>http://tsufit.com/blog/people-will-do-anything-to-get-a-celebrity-endorsement/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 16:14:47 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Traffic Creation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Adverts]]></category>
		<category><![CDATA[Publicity Stunt]]></category>
		<category><![CDATA[Queen Elizabeth]]></category>
		<category><![CDATA[Ron Holland]]></category>
		<category><![CDATA[The Eureka Enigma]]></category>
		<category><![CDATA[The Queen]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2042</guid>
		<description><![CDATA[
Got an email this morning that said: 
&#8220;The Queen&#8221; spotted with self help book
http://www.youtube.com/watch?v=w7Q3PorQEig
It&#8217;s not exactly The National Enquirer, but I wonder how Her Real Royal Highness would feel about this one. Gotta admit, it is kinda cute. And it did make me watch the video, so in a &#8220;You Just Proved Bench Advertising Works&#8221; [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/people-will-do-anything-to-get-a-celebrity-endorsement/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Kitchen Table Entrepreneur with Jackie Rogers</title>
		<link>http://tsufit.com/blog/kitchen-table-entrepreneur-with-jackie-rogers/</link>
		<comments>http://tsufit.com/blog/kitchen-table-entrepreneur-with-jackie-rogers/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 04:30:49 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[jackie rogers]]></category>
		<category><![CDATA[kitchen table entrepreneur]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1812</guid>
		<description><![CDATA[
Had fun on Voice America&#8217;s Kitchen Table Entrepreneur with host Jackie Rogers. 



Share and Enjoy:
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]]></description>
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