Category: Books

Can Marketing Heal the World? »

In asking this question, I’m reminded of the old Coca Cola commercial with people from every ethnicity singing on a hilltop, “I’d like to teach the world to sing in perfect harmony.” Wonder if that brought harmony. Wonder if that sold Coke. I’m thinking about this stuff ’cause I received in our Step Into The […]

What are the most interesting ways you’ve seen content presented? »

Just saw James Altucher’s List of Books Every Intern Should Read and thought the way he presented it was cool. What other cool ways have you seen content presented? Post link below. Tsufit Author, Step Into The Spotlight!

Fireside Chat: Chris Spurvey and Tsufit on It’s Time to Sell Podcast »

Join Chris Spurvey, Author, It’s Time to Sell with me, Tsufit, on his podcast, It’s Time to Sell. http://www.chrisspurvey.com/podcast/attract-the-right-clients-tsufit

How can a FOOT turn into a best-selling BOOK? (How nuts is this?) »

“You can take a BRICK, slap it between a provocative front and back cover with a great title, add some strong endorsements and your book will sell.” That’s exactly what I told the participants in my Book Creation Workshop the first time I ran it a few years ago. It’s certainly not something I recommend […]

10 MUST READ Business Books! How many have YOU read? »

How many of these “MUST READ” books have YOU Read? Report your score below. 1. Built to Sell [John Warrillow] I read this book twice back to back, i.e. got to last page and went immediately back to page one. I don’t think I’ve ever done that with a book before! It’s about how to […]

Are You 50 Shades of SMART? »

If you are, you’ll find a way to step into the spotlight by piggybacking on someone else’s fame. Like Marlon Wayans did with his new movie, 50 Shades of Black spoofing the popular movie & book, 50 Shades of Grey. Or F.L. Fowler’s Cook Book 50 Shades of Chicken. It’s brilliant ’cause all you have […]

Don’t Call It That! »

If I had written this book, Don’t Call It That! by Eli Altman, I probably would have called it “Is That What You’re Calling It?” which is what I often say as I carefully attempt to tread lightly, gingerly, one might say, on an area where I know a client has invested his heart and […]

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