Have you ever sat down and put together a huge honkin’ marketing plan? One with made-up numbers to go with it? If you’re an author, a recording artist, a business owner looking for funding, you probably have. And yet, as Drew McLellan points out, much of what we actually do in marketing is actually random.
I [...]

I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I’m being sent even more books for review on this blog. And I read every single one…OK, almost…
The sad truth is that some of them [...]

I read a lot. And over the past few months, I’ve been receiving tons of business books from publishers for review on this blog. But I’ve never received a hundred in one day–until yesterday. Tonight, I’m snuggling up with the hundred best business books of all time.
The 100 Best Business Books of All Time has [...]

I gotta say, page 14 was my favorite page. OK, 15 wasn’t too shabby either. Just ’cause it was so unexpected. Now I’ve gone and spoiled it, so please, don’t tell Andy, and do act surprised.
Andy knew the bar was high on this book and I gotta say, he, what’s that cliche again?, surpassed [...]

Congrats to
1. Sue Sutcliffe
2. Rick Itzkowich
3. Corinne Lor
who are each getting a copy of David Meerman Scott’s new book, World Wide Rave. (See Review below.) Chances are good we’ll be giving away other business books this year so make sure you enter your email address and name in the boxes on the right so you [...]

“This book is packed with practical tools to raise your profile. Tsufit is a giant in the world of self promotion. (Metaphorically of course…Fact is she’s quite short.)” Vince Poscente

When I was a kid, I collected interesting napkins and match boxes from around the world. But this is way more fun! Since I started receiving [...]

A Reality Check from Guy Kawasaki
We’re celebrating 50 Top Marketing Bloggers this year at Step Into The Spotlight! and this Guy is certainly one of them. When my review copy of Reality Check
arrived, I was surprised by how heavy it was. This from a man who says that the ideal length of an email is [...]

Congrats to:
Praveen Puri
Marie Hale and
Dean Williams
who are each getting a copy of Andy Nulman’s Pow! Right Between The Eyes! If you didn’t get one of the giveaway copies this time, hop on over to Amazon and grab a copy as soon as they are available. I can’t wait to read it!
And don’t forget [...]

Andy Nulman is one of the coolest guys on the planet! When I was doing comedy for about 10 minutes in the ’90’s, this guy was the CEO of the Just For Laughs International Comedy Festival. I’ve long since forgiven him for giving my spot in the festival to some young upstart, Jerry Seinf– what [...]

I love shoveling snow. It’s exhilarating. I guess it’s because no matter how daunting it looks when you begin, 632 shovels later (no I don’t count), you see results. Immediate results. So I’m shoveling 3 feet of snow this morning (the joys of living in igloo country) and it occurs to me that marketing doesn’t [...]