Congrats to
1. Head Health Nutter (Stephanie)
2. Lisa Mininni
3. Paula Wynyard
who will each be getting the latest scoop on how to step into the spotlight online with David Meerman Scott’s new edition of The New Rules of Marketing & P.R.

We’ll be sending Paula’s out by kangaroo to the land down under, so be patient Paula.
Thanks to [...]

It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]

The results of our first book giveaway of the year are in.
But first, I gotta say, I was blown away, by the unbelievable response from so many wonderful talented people.
Even more rewarding was the fact that many people used this opportunity to connect with each other and I think there are going to be [...]

Last year, here at Step Into The Spotlight!, we were fortunate to be able to give copies of several wonderful business books including Andy Nulman’s Pow! Right Between the Eyes, David Meerman Scott’s World Wide Rave, Andy Beal’s Radically Transparent and Drew McLellan’s 99.3 Random Acts of Marketing

This week, we have another exciting Step Into [...]

So I’m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn’t even know they existed–I’m gonna re-use it and make someone else’s day!) and already, I’m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity [...]

Got an email this morning that said:
“The Queen” spotted with self help book
http://www.youtube.com/watch?v=w7Q3PorQEig
It’s not exactly The National Enquirer, but I wonder how Her Real Royal Highness would feel about this one. Gotta admit, it is kinda cute. And it did make me watch the video, so in a “You Just Proved Bench Advertising Works” [...]

Had fun on Voice America’s Kitchen Table Entrepreneur with host Jackie Rogers.

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Have you ever stepped into the spotlight wearing fake designer stuff? Fake Gucci? Fake Coach? I think the whole concept of fake stuff is ridiculous since the real stuff doesn’t, in my eyes, have any inherent value. But that’s another story…
Daniel Ariely, Professor of Behavioral Economics at Duke University and the author of the wildly [...]

Love the Bewitched type opening! Check this out.
Book Giveaway and Review: Step Into the SpotlightUploaded by shamahyder. – Discover more college videos.

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So I’m at this networking meeting a few years ago, just me and 299 other entrepreneurs. As I walk in they hand me a name tag, some paper–I stuff it in my bag (I’m not really the lanyard type–I only just learned the word. Imagine surviving 5 decades, half a century, without that choice piece [...]