Category: Books

10 MUST READ Business Books! How many have YOU read? »

How many of these “MUST READ” books have YOU Read? Report your score below. 1. Built to Sell [John Warrillow] I read this book twice back to back, i.e. got to last page and went immediately back to page one. I don’t think I’ve ever done that with a book before! It’s about how to […]

Are You 50 Shades of SMART? »

If you are, you’ll find a way to step into the spotlight by piggybacking on someone else’s fame. Like Marlon Wayans did with his new movie, 50 Shades of Black spoofing the popular movie & book, 50 Shades of Grey. Or F.L. Fowler’s Cook Book 50 Shades of Chicken. It’s brilliant ’cause all you have […]

Don’t Call It That! »

If I had written this book, Don’t Call It That! by Eli Altman, I probably would have called it “Is That What You’re Calling It?” which is what I often say as I carefully attempt to tread lightly, gingerly, one might say, on an area where I know a client has invested his heart and […]

YOU are the Prize! »

Here’s Oren Klaff, author of Pitch Anything with Chase Jarvis. One of the members of my new Linked In Step Into The Spotlight Group says that this is one of the best books of 2012. Yes, it’s about capturing your audience’s attention. You already know that. But the most important concept comes in at around […]

Rock Your Business! »

In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did […]

I Wish I Could Show You the INSIDE of This Book! »

I get a lot of books sent to me for review here at Step Into The Spotlight! and here’s one that just came in yesterday. It’s called Profit Domination and it’s written by business coach, Odette Laurie who asks women entrepreneurs “How big is your but?” Yeah, that got my attention! The book is gorgeous, […]

50 Shades of Piggyback Publicity »

I’m always recommending that entrepreneurs grab a bit of piggyback publicity. That’s where you get attention by highjacking someone else’s fame, not really hijacking, but more like being a stowaway, getting a free ride based on someone else’s popularity. Here’s a cute one. 50 Shades of Chicken. Thanks to my new buddy Cindy Ashton for […]

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