Here’s Oren Klaff, author of Pitch Anything with Chase Jarvis. One of the members of my new Linked In Step Into The Spotlight Group says that this is one of the best books of 2012. Yes, it’s about capturing your audience’s attention. You already know that. But the most important concept comes in at around [...]

In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did [...]

I get a lot of books sent to me for review here at Step Into The Spotlight! and here’s one that just came in yesterday. It’s called Profit Domination and it’s written by business coach, Odette Laurie who asks women entrepreneurs “How big is your but?” Yeah, that got my attention! The book is gorgeous, [...]

I’m always recommending that entrepreneurs grab a bit of piggyback publicity. That’s where you get attention by highjacking someone else’s fame, not really hijacking, but more like being a stowaway, getting a free ride based on someone else’s popularity. Here’s a cute one. 50 Shades of Chicken. Thanks to my new buddy Cindy Ashton for [...]

Just came across a reference to a recently released book by my friend David Meerman Scott called Newsjacking, all about “How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage”. In fact that’s the subtitle of the book. Haven’t read Newsjacking yet, but I’ve read several of David’s other [...]

Just spent a few days with my friend, Linda Hollander, founder of the Women’s Small Business Expo and author of Bags to Riches. Linda has an inspiring story, dead end job, anxiety checking her mailbox full of bills, starting a shopping bag business that serviced Disney, Fox, Warner Bros, NBC, ABC, CBS and Universal Studios. [...]

People often ask me what I’m reading. I’m generally reading 4-5 books at the same time (one in the car, one by the bed, one in the bathtub etc). The one I’m packing for my weekend music festival is a book I’m halfway through, Breakthrough Branding by Catherine Kaputa. She’s a student of my heroes, [...]