I’ve never done it on this blog, but marketing guru, Andy Beal, of Marketing Pilgrim is giving away f.r.e.e. copies of my book, Step Into The Spotlight!
Head on over there and it could be you!
Tsufit

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So I’m at a Board of Trade event promoting my book when, from across a crowded room, I see a woman holding a copy of a book Beach Money. The cover has a guy with his feet up working (not so much…) at the beach. An hour later, I’m clutching my own copy. I devoured [...]

On page 83 of Step Into The Spotlight!, I admitted that I have 503 domain names. My friends were ready to send me to “Domain Names Anonymous”, but I stand my ground. They’re not making any more lakefront and they’re not making any more .coms. But in the past few months, I let a couple [...]

“I’ll have a half caff latte, no foam, a Gone With The Wind, and a scone.”
Kinda cool. Yup, you can now order any book (or almost any, choose from 1 million titles) from a vending machine and have it printed while you wait for your coffee to brew, thanks to the Expresso Book Machine. [...]

Came across an interesting book. Haven’t read it yet, but what I read about the premise reinforces the idea that you can indeed market anything. The title of the book, Doubt is Their Product” comes from a fascinating document written by a cigarette executive in which he says : ‘‘Doubt is our product since it [...]

Once again, I wish I could pull my book from the bookstore shelves and scribble something in the margins. On page 97, I list 18 words and phrases which you should never use in business. But I never heard of Buzzword Bingo, a favorite pastime in boardrooms boredrooms across America. It’s been around for over [...]

The thing about a book is that you have a finite amount of space to say what you want to say– good thing. Generally, less really is more.
But that meant that I only had one page (Page 266) in Step Into The Spotlight! as an Appendix to spread the word about some cool marketing blogs. [...]

Unbelievable what a bit of word of mouth can do.
(And yes, I do know it’s meaningless and I know I’m taking this WAY too seriously and I know bragging about some silly list is tacky, but for a girl with no toaster or microwave, this is exciting stuff!)
So, I got up in the middle of [...]

Ok, so I know it doesn’t mean anything.
And I know it’ll probably change before I finish typing this blog post.
But for for one brief second in time, my book, Step Into The Spotlight! is beating Oprah on a Best Seller Chart!
It’s not even out officially till tomorrow. And it wasn’t a category I [...]

The guy’s a master, what can I say. Godin’s taking the “let’s give ‘em something to talk about” factor to new heights. Thanks to Adam Singer
for the heads up on this one.

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