My kids say I “Cry Book”. That I’m always telling them “You gotta read this book!” And it’s true. Not the cry wolf part. The “you gotta read this book!” part. I read a lot of amazing books and it’s impossible not to become an evangelist. But this book, for anyone who has college bound [...]

I inhale business books, especially anything to do with marketing, influence, persuasion, branding, behavioral economics, advertising, positioning etc. Just finished The True Believer this morning, not exactly a “business book”, a scary but insightful treatise on the nature of fanaticism and the creation & life cycle of mass movements. [Thanks for the heads up Dan [...]

Check out recent interview in Phoenix, AZ. Love these guys, Tango and Kirch! Share and Enjoy:

Getting on the New York Times Bestseller List is quite a feat, one I have not accomplished yet, but I’ve met many people who have and it’s awesome, a huge marketing coup. But I was just listening to Frank Kern mention that Neil Strauss had been on the New York Times Bestseller list and it [...]

So, just had a peek at the agenda for the ICF conference in Las Vegas in September. (I’m speaking the day before at Viki Winterton’s Coaches’ Edge™ Extravaganza the day before with the likes of Michael Gerber, James Malinchak, story telling guru Lisa Bloom etc.) And I see that this guy, Michael Gelb is giving [...]

A guy plays a violin outside a Washington DC subway for 45 minutes. Few people notice or stop to listen. Most rush off to work. He collects a few bucks. A couple of days earlier, the same violinist, world famous Joshua Bell, played the same 3.5 million dollar violin in a concert hall where attendees [...]

Wow! Lots of entrepreneurs are eager to get their hands on one of 3 autographed copies of Jeff Beals’ award winning book, Self Marketing Power. (See the flood of comments re last post.) The DEADLINE is tomorrow, Monday March 28 at 5pm EST so if you haven’t thrown your name into the hat, you can [...]

Yes, folks, it’s time for another one of our wonderful 3 Business Book Giveaways! Follow the directions below to put your name in the hat for a chance to grab one of 3 copies of Jeff Beals’ award winning book, Self- Marketing Power! WHAT TO DO: 1) Enter your Name and Email in the boxes [...]

Just preparing for my Step Into The Spotlight! LIVE group session tomorrow on Writing a Manifesto & Product Creation when it occurred to me that there is a short cut. I think it was Armand Morin who first opened my eyes to the vast possibilities in this arena. Me, I prefer to create my own [...]

One of the perks of being an author is that you get to become friends with other authors in your industry. I’m been blessed to make friends with plenty o’ marketing types and Jeff Beals is one of the nicest guys in the biz. Make sure you check back here at www.spotlightblog.com in a few [...]