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	<title>Step Into The Spotlight! &#187; Book Reviews</title>
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	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>The Age of Persuasion (&amp; Coincidence)</title>
		<link>http://tsufit.com/blog/the-age-of-persuasion-coincidence/</link>
		<comments>http://tsufit.com/blog/the-age-of-persuasion-coincidence/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 20:09:13 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[Blink]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mike Tennant]]></category>
		<category><![CDATA[Paul Nazareth]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Richistan]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Terry O'Reilly]]></category>
		<category><![CDATA[The Age of Persuasion]]></category>
		<category><![CDATA[The King of Madison Avenue]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3313</guid>
		<description><![CDATA[
On page 18-19 of Step Into The Spotlight!, I tell the story of how a client had recommended a book to me (Blink by Malcolm Gladwell), I hadn&#8217;t heard her and I ended up finding it myself and recommending it to her. Kinda happened again today.
Out of the blue, I called a blogger to thank [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>David Meerman Scott Steps Into The Spotlight! With Guest Post</title>
		<link>http://tsufit.com/blog/david-meerman-scott-steps-into-the-spotlight-with-guest-post/</link>
		<comments>http://tsufit.com/blog/david-meerman-scott-steps-into-the-spotlight-with-guest-post/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 05:15:35 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Guest Bloggers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Top Marketing Bloggers]]></category>
		<category><![CDATA[Traffic Creation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Amanda Palmer]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Building a Following]]></category>
		<category><![CDATA[Building a Platform]]></category>
		<category><![CDATA[Concerts]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fan Club]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[My Space]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Dresden Dolls]]></category>
		<category><![CDATA[The New Rules of Marketing and PR]]></category>
		<category><![CDATA[Touring Musician]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2534</guid>
		<description><![CDATA[It&#8217;s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We&#8217;ll be giving away 3 copies of David&#8217;s book later this month so watch for that [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Celebrity Leverage&#8211; New Book Tells You How to Become a Celebrity in Business!</title>
		<link>http://tsufit.com/blog/celebrity-leverage-new-book-tells-you-how-to-become-a-celebrity-in-business/</link>
		<comments>http://tsufit.com/blog/celebrity-leverage-new-book-tells-you-how-to-become-a-celebrity-in-business/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 15:09:34 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[About the Author]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Celebritiy]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Celebrity Leverage]]></category>
		<category><![CDATA[Endorsement]]></category>
		<category><![CDATA[Jordan McAuley]]></category>
		<category><![CDATA[Josiah Wedgewood]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Celebrity Factor]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2020</guid>
		<description><![CDATA[
So I&#8217;m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn&#8217;t even know they existed&#8211;I&#8217;m gonna re-use it and make someone else&#8217;s day!) and already, I&#8217;m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Have You Ever Worn Fake Designer Sunglasses?</title>
		<link>http://tsufit.com/blog/have-you-ever-worn-a-fake-designer-sunglasses/</link>
		<comments>http://tsufit.com/blog/have-you-ever-worn-a-fake-designer-sunglasses/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 17:03:06 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[book review]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1575</guid>
		<description><![CDATA[
Have you ever stepped into the spotlight wearing fake designer stuff? Fake Gucci? Fake Coach? I think the whole concept of fake stuff is ridiculous since the real stuff doesn&#8217;t, in my eyes, have any inherent value. But that&#8217;s another story&#8230;
Daniel Ariely, Professor of Behavioral Economics at Duke University and the author of the wildly [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Look What I Found Online! Step Into The Spotlight! Book Giveaway</title>
		<link>http://tsufit.com/blog/look-what-i-found-online-step-into-the-spotlight/</link>
		<comments>http://tsufit.com/blog/look-what-i-found-online-step-into-the-spotlight/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 15:11:33 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Book Giveaway]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Book Giveaway]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Readers Around The World]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[30 second infomercial]]></category>
		<category><![CDATA[Elevator Pitch]]></category>
		<category><![CDATA[Infomercial]]></category>
		<category><![CDATA[marketing book]]></category>
		<category><![CDATA[publicity book]]></category>
		<category><![CDATA[Shama]]></category>
		<category><![CDATA[Shama.TV]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1544</guid>
		<description><![CDATA[Love the Bewitched type opening! Check this out.
Book Giveaway and Review: Step Into the SpotlightUploaded by shamahyder. &#8211; Discover more college videos.



Share and Enjoy:
	These icons link to social bookmarking sites where readers can share and discover new web pages.


	
	
	
	
	
	
	
	
	
	


]]></description>
		<wfw:commentRss>http://tsufit.com/blog/look-what-i-found-online-step-into-the-spotlight/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Rohit Bhargava&#8217;s Book Has Personality!</title>
		<link>http://tsufit.com/blog/rohit-bhargavas-book-has-personality/</link>
		<comments>http://tsufit.com/blog/rohit-bhargavas-book-has-personality/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 15:04:23 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[About the Author]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Guest Bloggers]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[personality not included]]></category>
		<category><![CDATA[rohit bhargava]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1044</guid>
		<description><![CDATA[
I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I&#8217;m being sent even more books for review on this blog. And I read every single one&#8230;OK, almost&#8230;
The sad truth is that some of them [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Snuggling Up With the Hundred Best Business Books of All Time</title>
		<link>http://tsufit.com/blog/snuggling-up-with-the-hundred-best-business-books-of-all-time/</link>
		<comments>http://tsufit.com/blog/snuggling-up-with-the-hundred-best-business-books-of-all-time/#comments</comments>
		<pubDate>Sun, 05 Apr 2009 14:13:24 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Jack Covert]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The 100 Best Business Books of All Time]]></category>
		<category><![CDATA[Todd Sattersten]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1279</guid>
		<description><![CDATA[
I read a lot. And over the past few months, I&#8217;ve been receiving tons of business books from publishers for review on this blog. But I&#8217;ve never received a hundred in one day&#8211;until yesterday. Tonight, I&#8217;m snuggling up with the hundred best business books of all time.
The 100 Best Business Books of All Time has [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Turn to Page 14! Andy Nulman Gives Readers a Pow! Right Between the Eyes!</title>
		<link>http://tsufit.com/blog/dont-turn-to-page-14-andy-nulman-gives-readers-a-pow-right-between-the-eyes/</link>
		<comments>http://tsufit.com/blog/dont-turn-to-page-14-andy-nulman-gives-readers-a-pow-right-between-the-eyes/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 23:27:14 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[andy nulman]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Just For Laughs Festival]]></category>
		<category><![CDATA[personality not included]]></category>
		<category><![CDATA[Pow Right Between The Eyes]]></category>
		<category><![CDATA[Rohit Bharvaga]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Surprise]]></category>
		<category><![CDATA[Top Marketing Bloggers]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1234</guid>
		<description><![CDATA[
I gotta say, page 14 was my favorite page. OK, 15 wasn&#8217;t too shabby either. Just &#8217;cause it was so unexpected. Now I&#8217;ve gone and spoiled it, so please, don&#8217;t tell Andy, and do act surprised. 
Andy knew the bar was high on this book and I gotta say, he, what&#8217;s that cliche again?, surpassed [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guy-ology&#8211;The Wit and Wisdom of Guy Kawasaki</title>
		<link>http://tsufit.com/blog/guy-ology-the-wit-and-wisdom-of-guy-kawasaki/</link>
		<comments>http://tsufit.com/blog/guy-ology-the-wit-and-wisdom-of-guy-kawasaki/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 15:58:35 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Top Marketing Bloggers]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Reality Check]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=834</guid>
		<description><![CDATA[
A Reality Check from Guy Kawasaki
We&#8217;re celebrating 50 Top Marketing Bloggers this year at Step Into The Spotlight! and this Guy is certainly one of them. When my review copy of Reality Check
arrived, I was surprised by how heavy it was. This from a man who says that the ideal length of an email is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beach Money&#8211; You Gotta Know What You&#8217;re Selling</title>
		<link>http://tsufit.com/blog/beach-money-you-gotta-know-what-youre-selling/</link>
		<comments>http://tsufit.com/blog/beach-money-you-gotta-know-what-youre-selling/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 14:13:01 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Beach Money]]></category>
		<category><![CDATA[Jordan Adler]]></category>
		<category><![CDATA[Postioning]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=286</guid>
		<description><![CDATA[
So I&#8217;m at a Board of Trade event promoting my book when, from across a crowded room, I see a woman holding a copy of a book Beach Money. The cover has a guy with his feet up working (not so much&#8230;) at the beach. An hour later, I&#8217;m clutching my own copy. I devoured [...]]]></description>
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		<slash:comments>0</slash:comments>
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