It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]

So I’m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn’t even know they existed–I’m gonna re-use it and make someone else’s day!) and already, I’m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity [...]

Have you ever stepped into the spotlight wearing fake designer stuff? Fake Gucci? Fake Coach? I think the whole concept of fake stuff is ridiculous since the real stuff doesn’t, in my eyes, have any inherent value. But that’s another story…
Daniel Ariely, Professor of Behavioral Economics at Duke University and the author of the wildly [...]

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I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I’m being sent even more books for review on this blog. And I read every single one…OK, almost…
The sad truth is that some of them [...]

I read a lot. And over the past few months, I’ve been receiving tons of business books from publishers for review on this blog. But I’ve never received a hundred in one day–until yesterday. Tonight, I’m snuggling up with the hundred best business books of all time.
The 100 Best Business Books of All Time has [...]

I gotta say, page 14 was my favorite page. OK, 15 wasn’t too shabby either. Just ’cause it was so unexpected. Now I’ve gone and spoiled it, so please, don’t tell Andy, and do act surprised.
Andy knew the bar was high on this book and I gotta say, he, what’s that cliche again?, surpassed [...]

A Reality Check from Guy Kawasaki
We’re celebrating 50 Top Marketing Bloggers this year at Step Into The Spotlight! and this Guy is certainly one of them. When my review copy of Reality Check
arrived, I was surprised by how heavy it was. This from a man who says that the ideal length of an email is [...]

So I’m at a Board of Trade event promoting my book when, from across a crowded room, I see a woman holding a copy of a book Beach Money. The cover has a guy with his feet up working (not so much…) at the beach. An hour later, I’m clutching my own copy. I devoured [...]

On page 83 of Step Into The Spotlight!, I admitted that I have 503 domain names. My friends were ready to send me to “Domain Names Anonymous”, but I stand my ground. They’re not making any more lakefront and they’re not making any more .coms. But in the past few months, I let a couple [...]