Category: Book Reviews

10 MUST READ Business Books! How many have YOU read? »

How many of these “MUST READ” books have YOU Read? Report your score below. 1. Built to Sell [John Warrillow] I read this book twice back to back, i.e. got to last page and went immediately back to page one. I don’t think I’ve ever done that with a book before! It’s about how to […]

Don’t Call It That! »

If I had written this book, Don’t Call It That! by Eli Altman, I probably would have called it “Is That What You’re Calling It?” which is what I often say as I carefully attempt to tread lightly, gingerly, one might say, on an area where I know a client has invested his heart and […]

Rock Your Business! »

In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did […]

I Wish I Could Show You the INSIDE of This Book! »

I get a lot of books sent to me for review here at Step Into The Spotlight! and here’s one that just came in yesterday. It’s called Profit Domination and it’s written by business coach, Odette Laurie who asks women entrepreneurs “How big is your but?” Yeah, that got my attention! The book is gorgeous, […]

Newsjacking Your Way into the Spotlight! »

Just came across a reference to a recently released book by my friend David Meerman Scott called Newsjacking, all about “How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage”. In fact that’s the subtitle of the book. Haven’t read Newsjacking yet, but I’ve read several of David’s other […]

Bags to Riches »

Just spent a few days with my friend, Linda Hollander, founder of the Women’s Small Business Expo and author of Bags to Riches. Linda has an inspiring story, dead end job, anxiety checking her mailbox full of bills, starting a shopping bag business that serviced Disney, Fox, Warner Bros, NBC, ABC, CBS and Universal Studios. […]

Breakthrough Branding »

People often ask me what I’m reading. I’m generally reading 4-5 books at the same time (one in the car, one by the bed, one in the bathtub etc). The one I’m packing for my weekend music festival is a book I’m halfway through, Breakthrough Branding by Catherine Kaputa. She’s a student of my heroes, […]

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