It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]

So I’m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn’t even know they existed–I’m gonna re-use it and make someone else’s day!) and already, I’m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity [...]

Have you ever stepped into the spotlight wearing fake designer stuff? Fake Gucci? Fake Coach? I think the whole concept of fake stuff is ridiculous since the real stuff doesn’t, in my eyes, have any inherent value. But that’s another story…
Daniel Ariely, Professor of Behavioral Economics at Duke University and the author of the wildly [...]

Love the Bewitched type opening! Check this out.
Book Giveaway and Review: Step Into the SpotlightUploaded by shamahyder. – Discover more college videos.

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Have you ever sat down and put together a huge honkin’ marketing plan? One with made-up numbers to go with it? If you’re an author, a recording artist, a business owner looking for funding, you probably have. And yet, as Drew McLellan points out, much of what we actually do in marketing is actually random.
I [...]

I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I’m being sent even more books for review on this blog. And I read every single one…OK, almost…
The sad truth is that some of them [...]

I read a lot. And over the past few months, I’ve been receiving tons of business books from publishers for review on this blog. But I’ve never received a hundred in one day–until yesterday. Tonight, I’m snuggling up with the hundred best business books of all time.
The 100 Best Business Books of All Time has [...]

I gotta say, page 14 was my favorite page. OK, 15 wasn’t too shabby either. Just ’cause it was so unexpected. Now I’ve gone and spoiled it, so please, don’t tell Andy, and do act surprised.
Andy knew the bar was high on this book and I gotta say, he, what’s that cliche again?, surpassed [...]

My copy of David Meerman Scott’s new book, World Wide Rave arrived in the mail a few days ago and I must admit, I was puzzled by the size of the envelope. Pretty skinny, nothing like, the one that carried Guy Kawasaki’s Reality Check a few weeks ago. I opened the envelope and I was [...]

I’ve never done it on this blog, but marketing guru, Andy Beal, of Marketing Pilgrim is giving away f.r.e.e. copies of my book, Step Into The Spotlight!
Head on over there and it could be you!
Tsufit

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