My kids say I “Cry Book”. That I’m always telling them “You gotta read this book!” And it’s true. Not the cry wolf part. The “you gotta read this book!” part. I read a lot of amazing books and it’s impossible not to become an evangelist. But this book, for anyone who has college bound [...]

I inhale business books, especially anything to do with marketing, influence, persuasion, branding, behavioral economics, advertising, positioning etc. Just finished The True Believer this morning, not exactly a “business book”, a scary but insightful treatise on the nature of fanaticism and the creation & life cycle of mass movements. [Thanks for the heads up Dan [...]

A guy plays a violin outside a Washington DC subway for 45 minutes. Few people notice or stop to listen. Most rush off to work. He collects a few bucks. A couple of days earlier, the same violinist, world famous Joshua Bell, played the same 3.5 million dollar violin in a concert hall where attendees [...]

It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]

So I’m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn’t even know they existed–I’m gonna re-use it and make someone else’s day!) and already, I’m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity [...]

Have you ever stepped into the spotlight wearing fake designer stuff? Fake Gucci? Fake Coach? I think the whole concept of fake stuff is ridiculous since the real stuff doesn’t, in my eyes, have any inherent value. But that’s another story… Daniel Ariely, Professor of Behavioral Economics at Duke University and the author of the [...]

Love the Bewitched type opening! Check this out. Book Giveaway and Review: Step Into the SpotlightUploaded by shamahyder. – Discover more college videos. Share and Enjoy:

Have you ever sat down and put together a huge honkin’ marketing plan? One with made-up numbers to go with it? If you’re an author, a recording artist, a business owner looking for funding, you probably have. And yet, as Drew McLellan points out, much of what we actually do in marketing is actually random. [...]

I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I’m being sent even more books for review on this blog. And I read every single one…OK, almost… The sad truth is that some of [...]

I read a lot. And over the past few months, I’ve been receiving tons of business books from publishers for review on this blog. But I’ve never received a hundred in one day–until yesterday. Tonight, I’m snuggling up with the hundred best business books of all time. The 100 Best Business Books of All Time [...]