My copy of David Meerman Scott’s new book, World Wide Rave arrived in the mail a few days ago and I must admit, I was puzzled by the size of the envelope. Pretty skinny, nothing like, the one that carried Guy Kawasaki’s Reality Check a few weeks ago. I opened the envelope and I was [...]

Time for another Step Into The Spotlight! Business Book Giveaway! David Meerman Scott, one of our 50 Top Marketing Bloggers is our Guest Blogger this week and we’ll be giving away 3 copies of his new book, World Wide Rave which comes out March 3. All you have to do for a chance to get [...]

As I confessed in my very first post, I don’t have a microwave or even a toaster. But I did recently open a Twitter account ’cause how’s a girl supposed to market a book without one? Here to give us the scoop on where to get started with social media is one of our 50 [...]

Here’s another one of our Top Marketing Bloggers, David Jones, answering the question: What does a social media consultant really do all day? There have been loads of blog posts written by well-meaning folks explaining how to tell if your social media consultant is selling you a bill-of-goods or if they really have the knowledge, [...]

I love shoveling snow. It’s exhilarating. I guess it’s because no matter how daunting it looks when you begin, 632 shovels later (no I don’t count), you see results. Immediate results. So I’m shoveling 3 feet of snow this morning (the joys of living in igloo country) and it occurs to me that marketing doesn’t [...]

Congrats to those of you who are already stepping into the spotlight and thanks for all the great comments. I especially love the closing words of our last comment “Disobedience is a core competancy.” The following 3 commenters will be receiving copies of Andy Beal’s acclaimed book, Radically Transparent (Thanks Andy!!): 1. Carol Shaver 2. [...]

We’re celebrating Top Marketing Bloggers this year at Step Into The Spotlight! and what better way to celebrate than a book giveaway! We’re giving away 3 copies of Top Blogger Andy Beal’s acclaimed book, Radically Transparent. All you have to do for a chance to win, is Leave a Comment about Andy’s Guest Post below [...]

It’s a brand new year and we’re gonna kick things up a notch this year by bringing you 50 Top Marketing Bloggers from around the world. We’ll get tons of great ideas (yes, I do measure ideas by weight) on how to step into the spotlight in 2009. We’re going to have book reviews and [...]

OK, I gotta admit. I’m excited. And not just because it’s the 15-Month-and-a-Day Anniversary of this blog (presents happily accepted but not required). We’ve come a long way together since I admitted in my first blog post that I have don’t have a toaster or a microwave (still don’t). Decided to shake it up in [...]

Did a couple of podcast interviews today–one with the engaging Anna Farmery, (it’ll be broadcast just before Christmas. Looking forward to having her as a guest blogger right here in the new year–no pressure Anna!), and we touched on the issue that a lot of businesses don’t know what they’re really selling. Here’s one that [...]