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	<title>Step Into The Spotlight! &#187; Behavioural Economics</title>
	<atom:link href="http://tsufit.com/blog/category/behavioural-economics/feed/" rel="self" type="application/rss+xml" />
	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>When You Assert You Make an Ass Out of&#8230;</title>
		<link>http://tsufit.com/blog/2011/11/when-you-assert-you-make-an-ass-out-of/</link>
		<comments>http://tsufit.com/blog/2011/11/when-you-assert-you-make-an-ass-out-of/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 20:45:42 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[About the Author]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
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		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Public Speaking Tips]]></category>
		<category><![CDATA[Speaking]]></category>
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		<category><![CDATA[Speech]]></category>
		<category><![CDATA[Speeches]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Assertion]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Greg Carlson]]></category>
		<category><![CDATA[Julie Dedivy]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Presumption]]></category>
		<category><![CDATA[Sold on Language]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5920</guid>
		<description><![CDATA[The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I&#8217;m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing &#038; advertising language. Like how you can slip under your prospects&#8217; radar by [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Frank Kern&#8217;s Lesson on Buyer Psychology: The Black American Express Card</title>
		<link>http://tsufit.com/blog/2011/07/frank-kerns-lesson-on-buyer-psychology-the-black-american-express-card/</link>
		<comments>http://tsufit.com/blog/2011/07/frank-kerns-lesson-on-buyer-psychology-the-black-american-express-card/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 03:55:46 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Fees]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[affluent]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[Frank Kern]]></category>
		<category><![CDATA[marketing to the affluent]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5523</guid>
		<description><![CDATA[Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Share and Enjoy:]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Burger King Markets Scarcity</title>
		<link>http://tsufit.com/blog/2011/06/burger-king-markets-scarcity/</link>
		<comments>http://tsufit.com/blog/2011/06/burger-king-markets-scarcity/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 11:08:33 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Adverts]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Burger Wars]]></category>
		<category><![CDATA[Publicity Stunt]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[Scarcity Marketing]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Truth in Advertising]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4822</guid>
		<description><![CDATA[In a twist on tradition Scarcity Marketing, where you only have 7 hoozit&#8217;s available, Burger King created a scare with it&#8217;s temporary discontinuation of the Whopper a few years ago. Here&#8217;s what happened. Could you do this in YOUR business? Share and Enjoy:]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Customers Don&#8217;t Buy on Price!</title>
		<link>http://tsufit.com/blog/2011/05/customers-dont-buy-on-price/</link>
		<comments>http://tsufit.com/blog/2011/05/customers-dont-buy-on-price/#comments</comments>
		<pubDate>Sun, 22 May 2011 16:49:29 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Customers don't buy on price]]></category>
		<category><![CDATA[Dr. Larry Steinmetz]]></category>
		<category><![CDATA[Pricing Strategies]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Why People Buy]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5374</guid>
		<description><![CDATA[One way to step into the spotlight and stand out is by price. Not lower price. Higher price. And fear not, &#8217;cause customers don&#8217;t generally buy on price. Don&#8217;t believe me? Listen to this guy. Dr Larry Steinmetz makes a great argument. Check it out. (Don&#8217;t let the Gomer Pyle accent fool you. This guy&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much Would You Pay for a Paper Clip?</title>
		<link>http://tsufit.com/blog/2011/04/how-much-would-you-pay-for-a-paper-clip/</link>
		<comments>http://tsufit.com/blog/2011/04/how-much-would-you-pay-for-a-paper-clip/#comments</comments>
		<pubDate>Sun, 17 Apr 2011 17:06:33 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[Raising Your Fee]]></category>
		<category><![CDATA[Raising Your Price]]></category>
		<category><![CDATA[Silver Paper Clip]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5067</guid>
		<description><![CDATA[Afraid to Raise Your Prices? Don&#8217;t Be! Every time I think, &#8220;Now I&#8217;ve seen everything!&#8221;, I see something else that confirms what I&#8217;ve been preaching to my Spotlight Circle clients, that confirms what I&#8217;ve learned from my marketing mentors. You can sell anything! As Dan Kennedy said in my recent interview with him, &#8220;There&#8217;s a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dan Ariely Finds a Vending Machine for Gold</title>
		<link>http://tsufit.com/blog/2011/03/dan-ariely-find-a-vending-machine-for-gold/</link>
		<comments>http://tsufit.com/blog/2011/03/dan-ariely-find-a-vending-machine-for-gold/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 01:31:32 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Dan Ariely]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Why We Buy]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4636</guid>
		<description><![CDATA[Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/03/dan-ariely-find-a-vending-machine-for-gold/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Entrepreneurs: What Are YOU Really Selling?</title>
		<link>http://tsufit.com/blog/2010/12/entrepreneurs-what-are-you-really-selling/</link>
		<comments>http://tsufit.com/blog/2010/12/entrepreneurs-what-are-you-really-selling/#comments</comments>
		<pubDate>Fri, 24 Dec 2010 15:15:48 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[ego]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[What are you selling?]]></category>
		<category><![CDATA[Who's Who]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3896</guid>
		<description><![CDATA[WHO&#8217;s WHO? Just got off the phone with a lovely 20-something year old woman kid named Tara (not her real name) who was calling from The [Substitute-Name-Of-Prestigious-University-Here] Who&#8217;s Who. She said she needed to ask me a few questions to support my inclusion in that prestigious publication. She asked all about my book (said she [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>McDonalds&#8217; Marketing Under Attack&#8211;Toys with Happy Meals Make Moms Unhappy</title>
		<link>http://tsufit.com/blog/2010/12/mcdonalds-marketing-under-attack-toys-with-happy-meals-make-moms-unhappy/</link>
		<comments>http://tsufit.com/blog/2010/12/mcdonalds-marketing-under-attack-toys-with-happy-meals-make-moms-unhappy/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 13:55:52 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[McDonalds]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3806</guid>
		<description><![CDATA[My first official job at the age of 17 was at McDonalds. For $1.90 an hour, I was told &#8220;If there&#8217;s time to lean, there&#8217;s time to clean.&#8221; But it seems the big M can&#8217;t catch a break. First their coffee is too hot. Now, some woman in San Francisco is suing McDonalds for enticing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Raise Your Price!</title>
		<link>http://tsufit.com/blog/2010/10/raise-your-price/</link>
		<comments>http://tsufit.com/blog/2010/10/raise-your-price/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 00:00:13 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Fees]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Raise Your Fees]]></category>
		<category><![CDATA[Raise Your Price]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3492</guid>
		<description><![CDATA[One of the quickest ways to raise your status in the marketplace is to raise your price. Don&#8217;t believe me? Listen to this! Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/10/raise-your-price/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Says Money Can&#8217;t Buy Happiness?</title>
		<link>http://tsufit.com/blog/2009/12/who-says-money-cant-buy-happiness/</link>
		<comments>http://tsufit.com/blog/2009/12/who-says-money-cant-buy-happiness/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 22:00:37 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Happy Tea]]></category>
		<category><![CDATA[Tea]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1777</guid>
		<description><![CDATA[So, I&#8217;m freezing. It&#8217;s cold up here in igloo country in December. So I decide on a spot of tea, boil the water and pull out my cache of &#8220;too good to let the kids use to stain paper for history projects&#8221; tea. Instantly I know which one I&#8217;m going to choose. I&#8217;ve had a [...]]]></description>
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