Category: Behavioural Economics

Are YOU as brutally honest with prospects as this Girl Scout selling cookies? »

Check out this hilarious video of Mike Rowe reading a letter from a Girl Scout to her dad’s rich friend trying to pitch him on buying girl scout cookies. There’s nothing like the sincerity of kids. We should remember & incorporate some of this as entrepreneurs. Nothing like admitting a vulnerability to win the trust […]

Is admitting DEFEAT a good MARKETING strategy? »

Sure looks that way. In this TV commercial, the setting is a fall fair competition where Classico pasta sauce LOSES to the homemade sauce of these Italian grandmas and the Classico chefs are smiling anyway–all the way to the bank. It’s a variation of the Avis, #2, We Try Harder campaign from years ago that’s […]

Scarcity Sells! But how nuts is this? »

A rap group produced only ONE copy of their new album. Some call it exclusivity. Some call it scarcity. What ever you call it, there’s no doubt. Scarcity Sells. Yet most entrepreneurs do the opposite. They chase prospects and advertise how available they are, how affordable they are, how 24/7 on call they are. Often […]

Are Advertisers Big Fat LIARS? »

OR do they just have more INSIGHT than we do? What ARE people are REALLY buying? For those of you who enjoyed my recent post Sunkist’s “Not Your Mother’s Grapefruit”, get this! General Mills comes out with this cereal, Total Blueberry and Pomegranate. Does it have blueberries in it? Not so much. Pomegranates? Nope. What […]

Do ADVERTISERS Think We’re STUPID? »

Seriously, Sunkist? “Not your mother’s grapefruit”? You’ve re-invented the grapefruit? We get that you couldn’t stick “New & Improved” on the label like they do with laundry detergent, but “The Health and Beauty of the Modern Grapefruit”? I bought 5 bags of these MODERN grapefruits this morning just in case my 4 millennial daughters don’t […]

Change Your Words »

Join me for a free teleseminar on how to change your 30 Second Infomercial. Register at www.30secondmistakes.com Thanks for the heads up Pat and Paloma 🙂

When You Assert You Make an Ass Out of… »

The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I’m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing & advertising language. Like how you can slip under your prospects’ radar by […]

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