Category: Behavioural Economics
By tsufit on Mar 2, 2012 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Behavioral Economics, Behavioural Economics, Cause Marketing, Commercials, Communication, Communication Skills, Communications, Communications Skills, Entrepreneurship, Influence, Marketing, Speaking Skills, Speech, Speeches, Storytelling, Uncategorized | Leave a comment
Join me for a free teleseminar on how to change your 30 Second Infomercial. Register at www.30secondmistakes.com Thanks for the heads up Pat and Paloma Share and Enjoy:
By tsufit on Nov 21, 2011 in About the Author, Advertising, Behavioral Economics, Behavioural Economics, Commercials, Communication, Communication Skills, Communications, Copywriting, Influence, Presentation Skills, Presentations, Public Speaking, Public Speaking Tips, Speaking, Speaking Skills, Speech, Speeches, Uncategorized | Leave a comment
The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I’m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing & advertising language. Like how you can slip under your prospects’ radar by [...]
By tsufit on Jul 3, 2011 in Behavioral Economics, Behavioural Economics, Creativity, Fees, Influence, Luxury, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Uncategorized, Why We Buy | 1 Comment
Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Share and Enjoy:
By tsufit on Jun 1, 2011 in Advertising, Authenticiy, Behavioral Economics, Behavioural Economics, Commercials, Fans, Marketing, Media, Promotion, Publicity, Publicity Stunts, Uncategorized | Comments Off
In a twist on tradition Scarcity Marketing, where you only have 7 hoozit’s available, Burger King created a scare with it’s temporary discontinuation of the Whopper a few years ago. Here’s what happened. Could you do this in YOUR business? Share and Enjoy:
By tsufit on May 22, 2011 in Behavioral Economics, Behavioural Economics, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Sales, Uncategorized, Why We Buy | Comments Off
One way to step into the spotlight and stand out is by price. Not lower price. Higher price. And fear not, ’cause customers don’t generally buy on price. Don’t believe me? Listen to this guy. Dr Larry Steinmetz makes a great argument. Check it out. (Don’t let the Gomer Pyle accent fool you. This guy’s [...]
By tsufit on Apr 17, 2011 in Advertising, Behavioral Economics, Behavioural Economics, Cool Stuff, Luxury, Luxury Pricing, Marketing, Personal Branding, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Sales, Uncategorized, Why We Buy | Comments Off
Afraid to Raise Your Prices? Don’t Be! Every time I think, “Now I’ve seen everything!”, I see something else that confirms what I’ve been preaching to my Spotlight Circle clients, that confirms what I’ve learned from my marketing mentors. You can sell anything! As Dan Kennedy said in my recent interview with him, “There’s a [...]
By tsufit on Dec 24, 2010 in Authenticiy, Behavioral Economics, Behavioural Economics, Entrepreneurship, Marketing, Personal Branding, Positioning, Presentations Skills, Sales, Uncategorized, Why We Buy | Comments Off
WHO’s WHO? Just got off the phone with a lovely 20-something year old woman kid named Tara (not her real name) who was calling from The [Substitute-Name-Of-Prestigious-University-Here] Who’s Who. She said she needed to ask me a few questions to support my inclusion in that prestigious publication. She asked all about my book (said she [...]
By tsufit on Dec 17, 2010 in Behavioral Economics, Behavioural Economics, Breaking News, Marketing, Media, Publicity, Publicity Stunts, Uncategorized, Why We Buy | Comments Off
My first official job at the age of 17 was at McDonalds. For $1.90 an hour, I was told “If there’s time to lean, there’s time to clean.” But it seems the big M can’t catch a break. First their coffee is too hot. Now, some woman in San Francisco is suing McDonalds for enticing [...]
By tsufit on Oct 2, 2010 in Behavioral Economics, Behavioural Economics, Fees, Influence, Personal Branding, Persuasion, Positioning, Price, Prices, Pricing, Uncategorized | Comments Off
One of the quickest ways to raise your status in the marketplace is to raise your price. Don’t believe me? Listen to this! Share and Enjoy:
