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	<title>Step Into The Spotlight! &#187; Authenticiy</title>
	<atom:link href="http://tsufit.com/blog/category/authenticiy/feed/" rel="self" type="application/rss+xml" />
	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>3 Words to Describe Your Brand</title>
		<link>http://tsufit.com/blog/2012/02/3-words-to-describe-your-brand/</link>
		<comments>http://tsufit.com/blog/2012/02/3-words-to-describe-your-brand/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 19:26:54 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Carolyn Herfurth]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tagline]]></category>
		<category><![CDATA[The BizTruth]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6256</guid>
		<description><![CDATA[Funny &#8217;cause I&#8217;d been thinking of this recently, some of the words people have used to describe me over the years. My favorites are refreshing, irreverent &#038; real. Came across this video below. Good challenge. Ask your clients, colleagues or check out reviews of your work. What are your 3 words? Share and Enjoy:]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Education of Millionaires</title>
		<link>http://tsufit.com/blog/2012/01/the-education-of-millionaires/</link>
		<comments>http://tsufit.com/blog/2012/01/the-education-of-millionaires/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 14:01:58 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Authors]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Entrepreneurial Education]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Start-ups]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[Eben Pagan]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Frank Kern]]></category>
		<category><![CDATA[Joe Polish]]></category>
		<category><![CDATA[Michael Ellsberg]]></category>
		<category><![CDATA[Millionaires]]></category>
		<category><![CDATA[Robert Kiyosaki]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Education of Millionaires]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6155</guid>
		<description><![CDATA[My kids say I &#8220;Cry Book&#8221;. That I&#8217;m always telling them &#8220;You gotta read this book!&#8221; And it&#8217;s true. Not the cry wolf part. The &#8220;you gotta read this book!&#8221; part. I read a lot of amazing books and it&#8217;s impossible not to become an evangelist. But this book, for anyone who has college bound [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>May You Always Be Caught Dancing!</title>
		<link>http://tsufit.com/blog/2011/12/may-you-always-be-caught-dancing/</link>
		<comments>http://tsufit.com/blog/2011/12/may-you-always-be-caught-dancing/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 18:13:50 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[cop caught dancing]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6046</guid>
		<description><![CDATA[Many people are reluctant to step into the spotlight. Nowadays, it&#8217;s not always a choice. Better to control the circumstances and be seen as a leader, a guru, an expert. But if you are caught unaware, my wish for you in 2012 is that you always be caught dancing like this guy. Tsufit Share and [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/12/may-you-always-be-caught-dancing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Start a Movement! If Mayonnaise Can Do It&#8230;</title>
		<link>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/</link>
		<comments>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 22:25:27 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Hellmann's Mayonnaise]]></category>
		<category><![CDATA[natural food movement]]></category>
		<category><![CDATA[psychology of brands]]></category>
		<category><![CDATA[Real Food Movement]]></category>
		<category><![CDATA[real movement]]></category>
		<category><![CDATA[Start a Movement]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5865</guid>
		<description><![CDATA[I&#8217;m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it&#8217;s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann&#8217;s Mayonnaise. They&#8217;ve started [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Want to Step Into The Spotlight? Stop Being a Commodity!</title>
		<link>http://tsufit.com/blog/2011/08/want-to-step-into-the-spotlight-stop-being-a-commodity/</link>
		<comments>http://tsufit.com/blog/2011/08/want-to-step-into-the-spotlight-stop-being-a-commodity/#comments</comments>
		<pubDate>Sat, 06 Aug 2011 17:08:11 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Commodity]]></category>
		<category><![CDATA[Dan Sullivan]]></category>
		<category><![CDATA[Joe Polish]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/want-to-step-into-the-spotlight-stop-being-a-commodity/</guid>
		<description><![CDATA[&#8220;People give away their very best talents for free in the hopes that they can sell a commodity. &#8221; Dan Sullivan (as quoted by @Joe Polish) Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/08/want-to-step-into-the-spotlight-stop-being-a-commodity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Found This in My Freezer</title>
		<link>http://tsufit.com/blog/2011/07/i-found-this-in-my-freezer/</link>
		<comments>http://tsufit.com/blog/2011/07/i-found-this-in-my-freezer/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 15:25:35 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Future Bakery]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[What are you selling?]]></category>
		<category><![CDATA[what's your story]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5470</guid>
		<description><![CDATA[Found this in my freezer. What&#8217;s YOUR story? Tsufit Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/07/i-found-this-in-my-freezer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Burger King Markets Scarcity</title>
		<link>http://tsufit.com/blog/2011/06/burger-king-markets-scarcity/</link>
		<comments>http://tsufit.com/blog/2011/06/burger-king-markets-scarcity/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 11:08:33 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Adverts]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Burger Wars]]></category>
		<category><![CDATA[Publicity Stunt]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[Scarcity Marketing]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Truth in Advertising]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4822</guid>
		<description><![CDATA[In a twist on tradition Scarcity Marketing, where you only have 7 hoozit&#8217;s available, Burger King created a scare with it&#8217;s temporary discontinuation of the Whopper a few years ago. Here&#8217;s what happened. Could you do this in YOUR business? Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/06/burger-king-markets-scarcity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Mommy is a Coach</title>
		<link>http://tsufit.com/blog/2011/05/my-mommy-is-a-coach/</link>
		<comments>http://tsufit.com/blog/2011/05/my-mommy-is-a-coach/#comments</comments>
		<pubDate>Sat, 21 May 2011 15:44:30 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Coach]]></category>
		<category><![CDATA[Coaches]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coachs]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[Milana]]></category>
		<category><![CDATA[Milana Leshinsky]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5357</guid>
		<description><![CDATA[Milana Leshinsky is brilliant. A former music teacher who came to America and then became a web designer, Milana is an influential guide to the coaching profession. And she knows her market. Her &#8220;My Mommy is a Coach&#8221; spot is adorable and will certainly hit the mark with her flock of primarily female coaches. I&#8217;m [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/05/my-mommy-is-a-coach/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Simon, Come Back! American Idol Suffers Without The Voice of Real</title>
		<link>http://tsufit.com/blog/2011/04/simon-come-back-american-idol-suffers-without-the-voice-of-real/</link>
		<comments>http://tsufit.com/blog/2011/04/simon-come-back-american-idol-suffers-without-the-voice-of-real/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 01:44:16 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Contests]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Rant]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[American Idol]]></category>
		<category><![CDATA[Contest]]></category>
		<category><![CDATA[Jennifer Lopez]]></category>
		<category><![CDATA[JLo]]></category>
		<category><![CDATA[Katherine McPhee]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Persona]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[Pia Toscana]]></category>
		<category><![CDATA[Randy Jackson]]></category>
		<category><![CDATA[Ryan Seacrest]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[Singing]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4879</guid>
		<description><![CDATA[OK, enough is enough. Listen I love JLo as much as the next person. She&#8217;s adorable actually, but tonight was too much. And Randy? Why is he still on this show? Ranting about how they&#8217;re &#8220;angry&#8221; that one of the most boring contestants Idol has ever seen got voted out. Pia Whatever Her Name Is [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/04/simon-come-back-american-idol-suffers-without-the-voice-of-real/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Entrepreneurs: What Are YOU Really Selling?</title>
		<link>http://tsufit.com/blog/2010/12/entrepreneurs-what-are-you-really-selling/</link>
		<comments>http://tsufit.com/blog/2010/12/entrepreneurs-what-are-you-really-selling/#comments</comments>
		<pubDate>Fri, 24 Dec 2010 15:15:48 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[ego]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[What are you selling?]]></category>
		<category><![CDATA[Who's Who]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3896</guid>
		<description><![CDATA[WHO&#8217;s WHO? Just got off the phone with a lovely 20-something year old woman kid named Tara (not her real name) who was calling from The [Substitute-Name-Of-Prestigious-University-Here] Who&#8217;s Who. She said she needed to ask me a few questions to support my inclusion in that prestigious publication. She asked all about my book (said she [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/12/entrepreneurs-what-are-you-really-selling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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