Category: Authenticiy

3 Words to Describe Your Brand »

Funny ’cause I’d been thinking of this recently, some of the words people have used to describe me over the years. My favorites are refreshing, irreverent & real. Came across this video below. Good challenge. Ask your clients, colleagues or check out reviews of your work. What are your 3 words? Share and Enjoy:

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The Education of Millionaires »

My kids say I “Cry Book”. That I’m always telling them “You gotta read this book!” And it’s true. Not the cry wolf part. The “you gotta read this book!” part. I read a lot of amazing books and it’s impossible not to become an evangelist. But this book, for anyone who has college bound [...]

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May You Always Be Caught Dancing! »

Many people are reluctant to step into the spotlight. Nowadays, it’s not always a choice. Better to control the circumstances and be seen as a leader, a guru, an expert. But if you are caught unaware, my wish for you in 2012 is that you always be caught dancing like this guy. Tsufit Share and [...]

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Start a Movement! If Mayonnaise Can Do It… »

I’m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it’s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann’s Mayonnaise. They’ve started [...]

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Want to Step Into The Spotlight? Stop Being a Commodity! »

“People give away their very best talents for free in the hopes that they can sell a commodity. ” Dan Sullivan (as quoted by @Joe Polish) Share and Enjoy:

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I Found This in My Freezer »

Found this in my freezer. What’s YOUR story? Tsufit Share and Enjoy:

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Burger King Markets Scarcity »

In a twist on tradition Scarcity Marketing, where you only have 7 hoozit’s available, Burger King created a scare with it’s temporary discontinuation of the Whopper a few years ago. Here’s what happened. Could you do this in YOUR business? Share and Enjoy:

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My Mommy is a Coach »

Milana Leshinsky is brilliant. A former music teacher who came to America and then became a web designer, Milana is an influential guide to the coaching profession. And she knows her market. Her “My Mommy is a Coach” spot is adorable and will certainly hit the mark with her flock of primarily female coaches. I’m [...]

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Simon, Come Back! American Idol Suffers Without The Voice of Real »

OK, enough is enough. Listen I love JLo as much as the next person. She’s adorable actually, but tonight was too much. And Randy? Why is he still on this show? Ranting about how they’re “angry” that one of the most boring contestants Idol has ever seen got voted out. Pia Whatever Her Name Is [...]

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Entrepreneurs: What Are YOU Really Selling? »

WHO’s WHO? Just got off the phone with a lovely 20-something year old woman kid named Tara (not her real name) who was calling from The [Substitute-Name-Of-Prestigious-University-Here] Who’s Who. She said she needed to ask me a few questions to support my inclusion in that prestigious publication. She asked all about my book (said she [...]

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