Category: Authenticiy
By tsufit on May 7, 2009 in Advertising, Authenticiy, Creativity, Entrepreneurship, Positioning, Publicity, Uncategorized, Word of Mouth Marketing, viral marketing | Comments Off
Kentucky Grilled Chicken? Really?
OK, so you’ve got our attention. Free coupons downloadable on Oprah.com
But long term?
Moving to KFC seemed to work for a while. Made us forget what we were really eating–and then the nostalgia of the bucket kicked in… But it seems to me that if you’re going to go all healthy on us [...]
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By tsufit on Apr 26, 2009 in About the Author, Authenticiy, Book Reviews, Books, Branding, Guest Bloggers, Humor, Marketing, Personal Branding, Positioning, Uncategorized, book review | Leave a comment
I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I’m being sent even more books for review on this blog. And I read every single one…OK, almost…
The sad truth is that some of them [...]
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By tsufit on Apr 8, 2009 in Advertising, Authenticiy, Blogging, Microblogging, Social Media, Success, Technology, Traffic Creation, Uncategorized, Word of Mouth Marketing, viral marketing | 1 Comment
A Twitter Ad Agency? Twitter Awards?
It’s a rare day when I wake up and DON’T hear something surprising and new. Things are changing SO fast nowadays that even if you think you sort of get it when you go to bed, you wake up the next day and everything has changed. The exponential growth of [...]
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By tsufit on Mar 13, 2009 in About the Author, Authenticiy, Celebrity, Entrepreneurship, Marketing, Publicity, Reality TV, TV, Uncategorized | Leave a comment
Would you go on Reality TV?
I asked this question recently on a social networking site because I was curious about what lengths business people would go to step into the spotlight and promote their businesses. So I asked ‘em. The most common response was a resounding “No!”. Yet one respondent told me she not only [...]
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By tsufit on Jan 17, 2009 in Authenticiy, Branding, Marketing, Politics, Positioning, Publicity, Uncategorized | Leave a comment
This is not a political blog. But I got an interesting email from a respected colleague from the land down under. Speaking of a current conflict, under the subject line “Every Story Has Two Sides”, he says
As a sales & marketing professional, I always said the other side is doing a much better job at [...]
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By tsufit on Jan 9, 2009 in Authenticiy, Blogging, Books, Celebrity, Management, Marketing, Top Marketing Bloggers, Uncategorized, viral marketing | 26 Comments
We’re celebrating Top Marketing Bloggers this year at Step Into The Spotlight! and what better way to celebrate than a book giveaway! We’re giving away 3 copies of Top Blogger Andy Beal’s acclaimed book, Radically Transparent.
All you have to do for a chance to win, is Leave a Comment about Andy’s Guest Post [...]
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By tsufit on Oct 28, 2008 in Authenticiy, Cool Stuff, Creativity, Customer Retention, Customer Service, Innovation, Marketing, Success, Uncategorized | Leave a comment
He calls himself The Smartest Man in the World and he may very well be right. He’s definitely one of the nicest and that’s kinda the point. It’s his whole marketing strategy.
I’m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree.
Saul Colt, “Head of Magic” at Fresh Books, calls it Karma [...]
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By tsufit on Jul 28, 2008 in Advertising, Authenticiy, Branding, Creativity, Humor, Marketing, Positioning, Publicity, TV | Leave a comment
There’s a saying, often credited to Oscar Wilde, “Any publicity is good publicity”.
Mars Inc, the maker of the Snickers bar, appears to be testing the boundaries of this philosophy with its series of “Get Some Nuts” ads. The ads feature Mr. T (in a tank no less!) taunting less-than-macho-males going about their business (speed-walking, [...]
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By tsufit on Mar 11, 2008 in Authenticiy, Branding, Creativity, Marketing, Politics, Positioning, Public Speaking, Publicity, Success, Uncategorized, viral marketing | Leave a comment
Perhaps we should let Randy, Paula and Simon decide the outcome of the US presidential election.
Almost a year ago, I wrote an article called The Casting of an American President, all about how ALL business really is show business, especially politics. Little did I know at the time how Vegas the Hillary vs. Obama show [...]
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By tsufit on Mar 1, 2008 in About the Author, Authenticiy, Blogging, Books, Branding, Creativity, Entrepreneurship, Marketing, Positioning, Uncategorized | 2 Comments
I read an interesting post the other day from Diane K Danielson who writes the Top Shelf column for entrepreneur.com. Comparing the points of view of best selling authors, Tim Ferris and Seth Godin, Danielson reports “Ferriss advises you to read only items and sections of items that are relevant to your work. Seth, on [...]
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