By tsufit on Dec 12, 2015 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Authenticiy, Branding, Business, Commercials, Communication Skills, Communications, Communications Skills, Cool Stuff, Creativity, Entrepreneurship, Fans, Influence, Innovation, Marketing, Media, P.R., Persona, Personal Branding, Positioning, Publicity, Publicity Stunts, Social Media, Storytelling, Success, Traffic Creation, Uncategorized, Word of Mouth Marketing | Leave a comment
Dove has done it again, made us think, with a compelling new experiment and video which bolsters its “Campaign for Real Beauty”. Brilliant strategy–associating a product or company with an empowering feeling. A great reminder that as entrepreneurs, we must lead MOVEMENTS! What movement are YOU leading? If the 2 doors said LEADER and FOLLOWER, […]
By tsufit on Aug 28, 2015 in Authenticiy, Branding, Breaking News, Creativity, Fans, Innovation, Inspiration, Media, Movements, News, P.R., Personal Branding, Persuasion, Publicity, Publicity Stunts, Uncategorized, viral marketing, Visibility | Leave a comment
IS McDonald’s going to come out looking BAD by rejecting Burger King’s brilliant (from a Publicity point of view) proposal re World Peace Day? Here is McDonald’s response:
By tsufit on Aug 6, 2013 in Advertising, Authenticiy, Commercials, internet marketing, Marketing, Promotion, Traffic Creation, Uncategorized, viral marketing, Why We Buy | Leave a comment
So my daughter sent me a You Tube link about a month ago (low priority ’cause there’s always more urgent stuff to do) but I finally saw this semi-cute little video. No real heartstrings stuff, but ok, it’s nice to be nice. Then in the last 2 seconds, I realize it’s all been brought to […]
By tsufit on Dec 21, 2012 in Advertising, Authenticiy, Business, Commercials, Communication, Communication Skills, Entrepreneurship, Fans, Humor, Humour, Influence, Innovation, internet marketing, leadership, Marketing, music, P.R., Personal Branding, Positioning, Promotion, Publicity, Publicity Stunts, Show Business, Social Media, story, Storytelling, Traffic Creation, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped […]
By tsufit on Nov 7, 2012 in Authenticiy, Breaking News, Celebrity, Communication, Icons, Influence, Movements, P.R., Persona, Personal Branding, Politics, Publicity, Publicity Stunts, Rant, Reality TV, Social Media, Technology, Traffic Creation, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
Brian Williams of NBC’s Nightly News who is according to msnbc.msncom “seen by more U.S. television viewers on a daily basis than any other individual” has slammed Donald Trump in a war of words that could make the Rosie & Donald feud look like a game of tiddly winks. Williams didn’t love Trump’s tweets (some […]
By tsufit on Sep 23, 2012 in Advertising, Authenticiy, Communication, Communication Skills, Communications, Communications Skills, Marketing, Sales, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Uncategorized, Why We Buy | Leave a comment
Check out Joe Karbo’s Lazy Man’s Way to Riches ad. Love how he reveals how much he makes per sale and why you will want to buy it anyway. Love the confidence and the authenticity.
By tsufit on Aug 29, 2012 in Advertising, Authenticiy, Branding, Cause Marketing, Commercials, Creativity, Influence, Innovation, Marketing, Movements, P.R., Persuasion, Positioning, Uncategorized, viral marketing | Leave a comment
Bullying. It’s horrible. And topical. Which is probably why Proctor & Gamble has hooked into it, a brilliant followup to the Campaign for Real Beauty unleashed a few years ago. Yup, mean stinks! Thanks for the heads up P.