He calls himself The Smartest Man in the World and he may very well be right. He’s definitely one of the nicest and that’s kinda the point. It’s his whole marketing strategy.
I’m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree.
Saul Colt, “Head of Magic” at Fresh Books, calls it Karma [...]

There’s a saying, often credited to Oscar Wilde, “Any publicity is good publicity”.
Mars Inc, the maker of the Snickers bar, appears to be testing the boundaries of this philosophy with its series of “Get Some Nuts” ads. The ads feature Mr. T (in a tank no less!) taunting less-than-macho-males going about their business (speed-walking, [...]

Perhaps we should let Randy, Paula and Simon decide the outcome of the US presidential election.
Almost a year ago, I wrote an article called The Casting of an American President, all about how ALL business really is show business, especially politics. Little did I know at the time how Vegas the Hillary vs. Obama show [...]

I read an interesting post the other day from Diane K Danielson who writes the Top Shelf column for entrepreneur.com. Comparing the points of view of best selling authors, Tim Ferris and Seth Godin, Danielson reports “Ferriss advises you to read only items and sections of items that are relevant to your work. Seth, on [...]