Category: Authenticiy

LEADER or FOLLOWER? Which DOOR Would YOU Choose? »

Dove has done it again, made us think, with a compelling new experiment and video which bolsters its “Campaign for Real Beauty”. Brilliant strategy–associating a product or company with an empowering feeling. A great reminder that as entrepreneurs, we must lead MOVEMENTS! What movement are YOU leading? If the 2 doors said LEADER and FOLLOWER, […]

How should McDonald’s have responded to Burger King’s brilliant proposal re the McWhopper? »

IS McDonald’s going to come out looking BAD by rejecting Burger King’s brilliant (from a Publicity point of view) proposal re World Peace Day? Here is McDonald’s response:

Coca-Cola: The Happiness Brand? »

So my daughter sent me a You Tube link about a month ago (low priority ’cause there’s always more urgent stuff to do) but I finally saw this semi-cute little video. No real heartstrings stuff, but ok, it’s nice to be nice. Then in the last 2 seconds, I realize it’s all been brought to […]

IKEA is More Than Just Monkeys »

IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped […]

Donald Trump & Polarizing Your Audience »

Brian Williams of NBC’s Nightly News who is according to msnbc.msncom “seen by more U.S. television viewers on a daily basis than any other individual” has slammed Donald Trump in a war of words that could make the Rosie & Donald feud look like a game of tiddly winks. Williams didn’t love Trump’s tweets (some […]

Authentic Advertising »

Check out Joe Karbo’s Lazy Man’s Way to Riches ad. Love how he reveals how much he makes per sale and why you will want to buy it anyway. Love the confidence and the authenticity.

Proctor & Gamble Unlocks the Secret of Movement Marketing »

Bullying. It’s horrible. And topical. Which is probably why Proctor & Gamble has hooked into it, a brilliant followup to the Campaign for Real Beauty unleashed a few years ago. Yup, mean stinks! Thanks for the heads up P.

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