Category: Authenticiy
By tsufit on Feb 25, 2010 in Authenticiy, Branding, Coaching, Marketing, Media, Publicity, Publicity Stunts, Reality TV, TV, Uncategorized | Comments Off
Are you a parenting coach? Octomom, Nadya Suleman, mother of 14, appeared on The View yesterday, defending her sanity to Whoopi and Barbara Walters. What a great piggyback publicity opportunity if you’re a parenting coach, psychologist, psychiatrist or any related profession. I have a client who was one of 16 kids growing up (not a [...]
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By tsufit on Feb 9, 2010 in Authenticiy, Branding, Celebrity, Communication, Contests, Entrepreneurship, Marketing, Media, Personal Branding, Positioning, Publicity, Reality TV, TV, Uncategorized | Comments Off
Yup, it’s another season of American Idol. Ellen’s in. Simon’s on board for his last season (Miss you already Simon) and the lessons for entrepreneurs abound.
Just a singing contest. Hardly. Just like it’s not a “Who’s the best accountant?” contest when your prospects are looking for a new money man. It’s about personal branding. Standing [...]
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By tsufit on Feb 3, 2010 in Authenticiy, Blogging, Book Reviews, Books, Branding, Celebrity, Communication, Guest Bloggers, Marketing, Media, Microblogging, Networking, Personal Branding, Publicity, Social Media, Success, Top Marketing Bloggers, Traffic Creation, Uncategorized, Word of Mouth Marketing, book review, internet marketing | 1 Comment
It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]
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By tsufit on Jan 9, 2010 in About the Author, Advertising, Authenticiy, Branding, Communication, Communications, Innovation, Marketing, Media, Persuasion, Positioning, Uncategorized, Why We Buy | Comments Off
Consider this my penance.
Years ago, I was in a European cinema commercial, me and about 12 other actresses. 3 days of shooting for 60 seconds. I was really excited. But my then 8 year old daughter felt otherwise. In fact, she left me long voice mail message reprimanding me for appearing in a cigarette [...]
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By tsufit on Oct 18, 2009 in Authenticiy, Behavioral Economics, Behavioural Economics, Book Reviews, Books, Marketing, Personal Branding, Uncategorized, Why We Buy, book review | Comments Off
Have you ever stepped into the spotlight wearing fake designer stuff? Fake Gucci? Fake Coach? I think the whole concept of fake stuff is ridiculous since the real stuff doesn’t, in my eyes, have any inherent value. But that’s another story…
Daniel Ariely, Professor of Behavioral Economics at Duke University and the author of the wildly [...]
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By tsufit on Sep 4, 2009 in Authenticiy, Marketing, Social Media, Technology, Traffic Creation, Uncategorized | Comments Off
In Step Into The Spotlight! I talked about the lesson I learned many years ago from a coffee house owner when I was singing there. She told me, “Tsufit, B.Y.O.F.”, ie Bring Your Own Fans! Until you’re a big name, the idea is that you have to pack the house if you want to be [...]
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By tsufit on May 7, 2009 in Advertising, Authenticiy, Creativity, Entrepreneurship, Positioning, Publicity, Uncategorized, Word of Mouth Marketing, viral marketing | Comments Off
Kentucky Grilled Chicken? Really?
OK, so you’ve got our attention. Free coupons downloadable on Oprah.com
But long term?
Moving to KFC seemed to work for a while. Made us forget what we were really eating–and then the nostalgia of the bucket kicked in… But it seems to me that if you’re going to go all healthy on us [...]
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By tsufit on Apr 26, 2009 in About the Author, Authenticiy, Book Reviews, Books, Branding, Guest Bloggers, Humor, Marketing, Personal Branding, Positioning, Uncategorized, book review | Leave a comment
I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I’m being sent even more books for review on this blog. And I read every single one…OK, almost…
The sad truth is that some of them [...]
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By tsufit on Apr 8, 2009 in Advertising, Authenticiy, Blogging, Microblogging, Social Media, Success, Technology, Traffic Creation, Uncategorized, Word of Mouth Marketing, viral marketing | 1 Comment
A Twitter Ad Agency? Twitter Awards?
It’s a rare day when I wake up and DON’T hear something surprising and new. Things are changing SO fast nowadays that even if you think you sort of get it when you go to bed, you wake up the next day and everything has changed. The exponential growth of [...]
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By tsufit on Mar 13, 2009 in About the Author, Authenticiy, Celebrity, Entrepreneurship, Marketing, Publicity, Reality TV, TV, Uncategorized | Leave a comment
Would you go on Reality TV?
I asked this question recently on a social networking site because I was curious about what lengths business people would go to step into the spotlight and promote their businesses. So I asked ‘em. The most common response was a resounding “No!”. Yet one respondent told me she not only [...]
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