Category: Attention

Is bread make of out CRICKETS just a publicity play? »

Would you bake CRICKETS into bread in order to stand out? Just saw a news item about Loblaws (Canadian grocery store) selling flour made from crickets in its premium President’s Choice line. That lead to a video of a Finnish bakery selling bread made from crickets. Do you think they’re doing it for the free […]

Would you handle a PR crisis as well as KFC did? »

So, KFC, formerly Kentucky Fried Chicken, sells chicken. But you can’t fry what you don’t have. Sounds far fetched, I know, but KFC ran out of chicken. Customers? Not happy. What’s a Colonel to do? So, they took their initials, KFC, rearranged the order and put out this provocative ad. Along with an apology. Did […]

Wondering whom to follow online? Check out these 2 lists… »

Two of the folks I’ve met online, Josh Steimle and Melonie Dodaro have recently posted great lists to get you started. Check out Josh Steimle’s Top 50 Marketing Writers List and Melonie’s post about whom to follow in the blogging, podcasting and YouTube space. These lists include some of MY favorites to follow, folks like […]

Have you seen the new Maclean’s magazine covers where men pay more? Will they work? »

Saw one of these magazines in Shopper’s Drug Mart in Canada today. Looked behind it and there was a “women’s version”. So, what do you think? Will this sell more magazines? Social impact, pay equity, I know. But ultimately, aren’t these stunts about selling more magazines?

Join me and How to Get a Meeting with Anyone author, Stu Heinecke, Thurs Jan 11th at 1pm Eastern LIVE »

Delighted to be interviewed tomorrow by Stu Heinecke (author of How to Get a Meeting with Anyone) on #ContactMarketing Radio tomorrow Thurs. Jan 11th LIVE at 1 pm Eastern. #Sales JOIN US

Would you buy CRANKY Chocolate? »

So, I’m in Walmart an hour ago, checking out when I see an IRRITATED Snickers bar. And then a CRANKY one. A REBELLIOUS one. A SLEEPY one. Didn’t have a camera so came home and googled it only to find that there are 21 varieties. Holy Differentiation, Batman! Snickers has come out with a new […]

Can you guess which 24 year old salesman said THIS about humor and sales? »

Put your guess in the comments below.

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