Category: Attention

Join me and How to Get a Meeting with Anyone author, Stu Heinecke, Thurs Jan 11th at 1pm Eastern LIVE »

Delighted to be interviewed tomorrow by Stu Heinecke (author of How to Get a Meeting with Anyone) on #ContactMarketing Radio tomorrow Thurs. Jan 11th LIVE at 1 pm Eastern. #Sales JOIN US

Would you buy CRANKY Chocolate? »

So, I’m in Walmart an hour ago, checking out when I see an IRRITATED Snickers bar. And then a CRANKY one. A REBELLIOUS one. A SLEEPY one. Didn’t have a camera so came home and googled it only to find that there are 21 varieties. Holy Differentiation, Batman! Snickers has come out with a new […]

Can you guess which 24 year old salesman said THIS about humor and sales? »

Put your guess in the comments below.

Can Marketing Heal the World? »

In asking this question, I’m reminded of the old Coca Cola commercial with people from every ethnicity singing on a hilltop, “I’d like to teach the world to sing in perfect harmony.” Wonder if that brought harmony. Wonder if that sold Coke. I’m thinking about this stuff ’cause I received in our Step Into The […]

Should you ever MOCK yourself the way Sean Spicer did at the Emmys last night? »

Check it out above. Did you see it live? Celebs appeared more shocked than over 40 years ago when a streaker ran naked across the stage at the Academy Awards. Jaw-dropping!!! Spicer came out with a podium and hilariously mimicked his Crowd Size rant that caused all the controversy after the Jan 20th inauguration. On […]

What’s the most outrageous publicity or marketing campaign you’ve ever seen? »

So, we’re discussing crazy publicity stunts in my Step Into The Spotlight! group on LinkedIn (join us) and one of our members, Dennis Brown, shared a bizarre one, not one that he launched but rather one that he experienced first hand as part of the marketer’s target audience–i.e. he got a package of chocolate grasshoppers […]

Wondering how to sell your “expensive” service? »

My new friend, Graham McGregor, columnist for the New Zealand Herald, has just published a brand new guide on how to market your service with a price tag over 10K. Many of us know never really “expensive” if the value is beyond the fee paid, but it might appear to be in the minds of […]

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