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	<title>Step Into The Spotlight! &#187; Advertising</title>
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	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
	<lastBuildDate>Wed, 08 Feb 2012 20:52:29 +0000</lastBuildDate>
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		<title>Grass Roots Entrepreneurship</title>
		<link>http://tsufit.com/blog/2012/02/grass-roots-entrepreneurship/</link>
		<comments>http://tsufit.com/blog/2012/02/grass-roots-entrepreneurship/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:19:02 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[1 800 Got Junk?]]></category>
		<category><![CDATA[Brian Scudamore]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[grass roots entrepreneur]]></category>
		<category><![CDATA[Poop Patrol]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6279</guid>
		<description><![CDATA[Just walked my daughter to the bus stop and on the way back I saw a truck marked Poop Patrol and my first thought was now there&#8217;s a business who gets it. Simple offering. Here&#8217;s the scoop. They stoop to pick up your poop. Well, not your poop. Your dog&#8217;s poop. From your stoop. [OK, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Retro Style Ads for Social Media</title>
		<link>http://tsufit.com/blog/2012/01/retro-style-ads-for-social-media/</link>
		<comments>http://tsufit.com/blog/2012/01/retro-style-ads-for-social-media/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 04:48:05 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Skype]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6188</guid>
		<description><![CDATA[I was hunting for some retro TV images for a product I&#8217;m making and I stumbled on these fabulous vintage style ads for social media stuff, Facebook, Twitter, Skype, You Tube etc. One way to stand out is to mix 2 styles that appear to contradict each other but blend them in a way that [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2012/01/retro-style-ads-for-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>David Ogilvy on Direct Response Marketing vs. General Advertising</title>
		<link>http://tsufit.com/blog/2011/12/david-ogilvy-on-marketing/</link>
		<comments>http://tsufit.com/blog/2011/12/david-ogilvy-on-marketing/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 04:43:51 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising agencies]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Direct Response Advertising]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6021</guid>
		<description><![CDATA[The King of Madison Avenue speaks about direct response marketing &#038; advertising. Thanks for the heads up Joe Polish Share and Enjoy:]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Power of Persuasion</title>
		<link>http://tsufit.com/blog/2011/11/the-power-of-persuasion/</link>
		<comments>http://tsufit.com/blog/2011/11/the-power-of-persuasion/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 02:36:59 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Daisy Commercial 1964]]></category>
		<category><![CDATA[Election Commercials]]></category>
		<category><![CDATA[Famous Commercials]]></category>
		<category><![CDATA[Famous TV Commercials]]></category>
		<category><![CDATA[Goldwater]]></category>
		<category><![CDATA[Johnson]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Politicians]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5947</guid>
		<description><![CDATA[This ad ran once, almost 50 years ago in 1964 (and 3 more times on the news) and it affected the result of the US presidential election. As students of the art and science of influence, we have to ask ourselves, how far is too far in pursuit of the results we seek? Sold on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>When You Assert You Make an Ass Out of&#8230;</title>
		<link>http://tsufit.com/blog/2011/11/when-you-assert-you-make-an-ass-out-of/</link>
		<comments>http://tsufit.com/blog/2011/11/when-you-assert-you-make-an-ass-out-of/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 20:45:42 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[About the Author]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Public Speaking Tips]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[Speaking Skills]]></category>
		<category><![CDATA[Speech]]></category>
		<category><![CDATA[Speeches]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Assertion]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Greg Carlson]]></category>
		<category><![CDATA[Julie Dedivy]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Presumption]]></category>
		<category><![CDATA[Sold on Language]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5920</guid>
		<description><![CDATA[The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I&#8217;m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing &#038; advertising language. Like how you can slip under your prospects&#8217; radar by [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/11/when-you-assert-you-make-an-ass-out-of/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Start a Movement! If Mayonnaise Can Do It&#8230;</title>
		<link>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/</link>
		<comments>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 22:25:27 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Hellmann's Mayonnaise]]></category>
		<category><![CDATA[natural food movement]]></category>
		<category><![CDATA[psychology of brands]]></category>
		<category><![CDATA[Real Food Movement]]></category>
		<category><![CDATA[real movement]]></category>
		<category><![CDATA[Start a Movement]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5865</guid>
		<description><![CDATA[I&#8217;m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it&#8217;s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann&#8217;s Mayonnaise. They&#8217;ve started [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing: Go Narrow or Go Home!</title>
		<link>http://tsufit.com/blog/2011/09/marketing-go-narrow-or-go-home/</link>
		<comments>http://tsufit.com/blog/2011/09/marketing-go-narrow-or-go-home/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 05:00:49 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Dean Jackson]]></category>
		<category><![CDATA[I Love Marketing Podcast]]></category>
		<category><![CDATA[Joe Polish]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[We Shoot Bottles]]></category>
		<category><![CDATA[We Shoot Cans]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5794</guid>
		<description><![CDATA[One of the biggest challenges coaching entrepreneurs to step into the spotlight and get noticed is getting them to accept the notion that it&#8217;s better to be different than to be better. Being amazing at what you do is crucial for staying in business, but that&#8217;s not usually what will get you noticed in the [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/09/marketing-go-narrow-or-go-home/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paypal Knows What It&#8217;s Really Selling. Do you?</title>
		<link>http://tsufit.com/blog/2011/08/paypal-knows-what-its-really-selling-do-you/</link>
		<comments>http://tsufit.com/blog/2011/08/paypal-knows-what-its-really-selling-do-you/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 01:20:10 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[PayPal]]></category>
		<category><![CDATA[PayPal ad]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[What are you selling?]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5771</guid>
		<description><![CDATA[Necklace Selected Privacy Protected A little sleazy perhaps, but PayPal understands that to a certain segment of the population it&#8217;s selling discretion. I&#8217;m guessing that&#8217;s not his wife or daughter&#8230; If a boring old merchant services company can figure out what it&#8217;s selling and bring it to life, so can YOU! Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/08/paypal-knows-what-its-really-selling-do-you/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Santa Being Naughty! Pepsi Scores One in the Cola Wars</title>
		<link>http://tsufit.com/blog/2011/08/santa-being-naughty-pepsi-scores-one-in-the-cola-wars/</link>
		<comments>http://tsufit.com/blog/2011/08/santa-being-naughty-pepsi-scores-one-in-the-cola-wars/#comments</comments>
		<pubDate>Sun, 07 Aug 2011 20:18:42 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Cola]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Santa]]></category>
		<category><![CDATA[Santa Claus]]></category>
		<category><![CDATA[Santa Claus on Vacation]]></category>
		<category><![CDATA[Santa on Vacation]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5652</guid>
		<description><![CDATA[Love a company with a sense of humor. Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/08/santa-being-naughty-pepsi-scores-one-in-the-cola-wars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Random Acts of Chocolate</title>
		<link>http://tsufit.com/blog/2011/07/random-acts-of-chocolate/</link>
		<comments>http://tsufit.com/blog/2011/07/random-acts-of-chocolate/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 00:58:50 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[Chocolate]]></category>
		<category><![CDATA[Diamond Shreddies]]></category>
		<category><![CDATA[Mars]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[random acts of chocolate]]></category>
		<category><![CDATA[Start a Movement]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5546</guid>
		<description><![CDATA[Just finished uploading my Start a Movement module for my Spotlight LIVE program (coming soon&#8230; Jan 2012.) and I was reminded about what I saw in the grocery store the other day. Big honking display imploring me to buy some chocolate and some extra to give away to someone else. Mars is encouraging consumers to [...]]]></description>
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