By tsufit on Jul 22, 2015 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Business, Commercials, Communication, Communication Skills, Communications, Communications Skills, Humor, Humour, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Public Speaking Tips, Speaking, Speaking Skills, Speech, Speeches | 4 Comments
In Step Into The Spotlight!, I listed the 16 words and phrases entrepreneurs should ban from their vocabulary. Some of them are in this fabulous vignette–actually a commercial for Avaya. Priceless. Thanks to Mark Anthony Germanos from my LinkedIn Step Into The Spotlight! group for the head’s up on this hilarious ad! How many of […]
By tsufit on Jul 13, 2015 in Advertising, Business, Comedy, Commercials, Communications, Communications Skills, Cool Stuff, Creativity, Entrepreneurship, Humor, Humour, Influence, Innovation, Marketing, Media, Positioning, Presentation Skills, Promotion, Social Media, Start-ups, Success, Uncategorized, viral marketing, Why We Buy | 6 Comments
Profanity, an arguably patronizing attitude towards the new employee (end of ad) and yet irreverent ads like this have propelled Dollar Shave Club to millions selling something you can buy yourself at the local dollar store or your neighborhood Walgreens. So, do you find it OFFENSIVE or AMUSING? More importantly, would YOU buy their stuff? […]
By tsufit on Jul 11, 2015 in Advertising, Communication Skills, Communications, Communications Skills, leadership, Management, Marketing, Media, Persuasion, Politics, Uncategorized | Leave a comment
A lot more clever than the average political attack ad. Regardless of your political leanings, I think most people will be impressed by the interesting job interview angle.
By tsufit on Dec 30, 2014 in 30 Seconds in the Spotlight!, Advertising, Commercials, Communication, Communication Skills, Communications, Communications Skills, TV, Uncategorized | Leave a comment
The Salvation Army has launched one of the most powerful commercials I’ve seen in years. Really makes its point by mimicking all the other commercials we’re watching and then slapping us in the face with the reality we may be shutting our eyes to. What other powerful commercials have you seen?
By tsufit on Jun 10, 2014 in Advertising, Branding, Cool Stuff, Innovation, Marketing, Promotion, Publicity, Publicity Stunts, Sales, Uncategorized, Visibility, Word of Mouth Marketing | Leave a comment
Let’s file this under “What will they think of next?” I was clearing out a cabinet in my office and pulled out 4 cool aluminum curvy coke bottles and asked my daughter what we could use them for. The obvious was lamps but they weren’t wide bottomed enough, maybe candlesticks but still too tipsy. Put […]
By tsufit on Aug 6, 2013 in Advertising, Authenticiy, Commercials, internet marketing, Marketing, Promotion, Traffic Creation, Uncategorized, viral marketing, Why We Buy | Leave a comment
So my daughter sent me a You Tube link about a month ago (low priority ’cause there’s always more urgent stuff to do) but I finally saw this semi-cute little video. No real heartstrings stuff, but ok, it’s nice to be nice. Then in the last 2 seconds, I realize it’s all been brought to […]
By tsufit on Apr 26, 2013 in Advertising, Behavioral Economics, Branding, Business, Humor, Humour, Marketing, Sales, Speech, Speeches, Uncategorized | Leave a comment
My daughter P, just sent me this interesting TED talk about the intangible value of the stuff we market. This isn’t the old “Sell Benefits, Not Features” talk. This isn’t about coming up with new stuff to sell. It’s about finding creative ways to add value by changing your audience’s perception about what you’ve got. […]