Category: Advertising

What are the most powerful TV COMMERCIALS you’ve seen lately? Here’s one. »

The Salvation Army has launched one of the most powerful commercials I’ve seen in years. Really makes its point by mimicking all the other commercials we’re watching and then slapping us in the face with the reality we may be shutting our eyes to. What other powerful commercials have you seen?

Things Go Better With COKE! How to Get Attention For Your Stuff! »

Let’s file this under “What will they think of next?” I was clearing out a cabinet in my office and pulled out 4 cool aluminum curvy coke bottles and asked my daughter what we could use them for. The obvious was lamps but they weren’t wide bottomed enough, maybe candlesticks but still too tipsy. Put […]

Coca-Cola: The Happiness Brand? »

So my daughter sent me a You Tube link about a month ago (low priority ’cause there’s always more urgent stuff to do) but I finally saw this semi-cute little video. No real heartstrings stuff, but ok, it’s nice to be nice. Then in the last 2 seconds, I realize it’s all been brought to […]

The Intangible Value of What You’re Selling »

My daughter P, just sent me this interesting TED talk about the intangible value of the stuff we market. This isn’t the old “Sell Benefits, Not Features” talk. This isn’t about coming up with new stuff to sell. It’s about finding creative ways to add value by changing your audience’s perception about what you’ve got. […]

IKEA is More Than Just Monkeys »

IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped […]

Enter the Conversation Going on in Your Prospect’s Mind »

Check out the fabulous marketing campaign by Altamira Financial 5 years ago.Now that’s distinct. And it “enters the conversation going on in the prospect’s mind” (Robert Collier), as it should.

Are You a Commodity? »

I’ve been coaching financial advisors for a long time. Their logos often look like the ones on the left. I tell them “Could I change the name on the logo and have it still make sense?” If yes, they’ve missed the mark.

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