Kinda seems lame or maybe just premature to trot out an “I-told-you-so” to the Colonel when he hasn’t even had a chance to botch it up of his own devices. The whole Oprah’s Book Chicken Club “We-can’t-keep-up-with-the- coupons” disaster has taken the focus off the main point–Kentucky Grilled Chicken is a bad idea which wouldn’t [...]

Kentucky Grilled Chicken? Really?
OK, so you’ve got our attention. Free coupons downloadable on Oprah.com
But long term?
Moving to KFC seemed to work for a while. Made us forget what we were really eating–and then the nostalgia of the bucket kicked in… But it seems to me that if you’re going to go all healthy on us [...]

A Twitter Ad Agency? Twitter Awards?
It’s a rare day when I wake up and DON’T hear something surprising and new. Things are changing SO fast nowadays that even if you think you sort of get it when you go to bed, you wake up the next day and everything has changed. The exponential growth of [...]

After the fiesty debate about my recent blog post about Microsoft throwing in the towel by positioning its laptop as the cheap alternative to Mac, I was happy to see The Monarch of Marketing, The Baron of Branding, The Pope of Positioning, (I promise, I’ll stop now…), Al Ries, saying “Don’t Damage Your Brand for [...]

Didn’t Pepsi learn anything from Coca Cola’s New Coke fiasco? Well now, it’s Pepsi’s turn to cry. According to Ad Age, the sales of Tropicana, a Pepsi brand, has dropped (”plummeted”–the right word really does add drama!) by 20% after Tropicana rebranded it’s freshly squeezed orange juice and other packages. This lead to a quick [...]

You know I loved David Meerman Scott’s World Wide Rave, but I never did get around to checking out the whole Matt dancing gum thing he wrote about until one of the winners of the book, Corinne Lor, reminded me to check it out.

How cool is this? Not sure it makes we want to [...]

Cheaper? Are you kidding me?
MAC came up with a branding strategy years ago and stuck with it.
Microsoft has been flailing all over the place. From Seinfeld to “I’m a PC” to this???
The recession is temporary. The damage from positioning itself as the cheap computer could be permanent.
Video: Laptop Hunters $1000 – Lauren Gets an HP [...]

Time for another Step Into The Spotlight! Business Book Giveaway!

David Meerman Scott, one of our 50 Top Marketing Bloggers is our Guest Blogger this week and we’ll be giving away 3 copies of his new book, World Wide Rave
which comes out March 3. All you have to do for a chance to get a [...]

This video is 20 minutes long, well worth it, but if you don’t have time to listen, I’ll cut to the chase below.
Price DOES matter. Not in the way you think. With everyone cutting back prices ’cause of the recession, you might want to consider doubling yours. According to author/journalist Benjamin Wallace, research shows [...]

Just saw this commercial on TV for the first time tonight! Love how they stepped up to the plate, thought outside the box and went to the next level on this one. They really pushed the envelope.
Anyone who thinks this commercial is an exaggeration has never worked in corporate America, hired a consultant or [...]