I was hunting for some retro TV images for a product I’m making and I stumbled on these fabulous vintage style ads for social media stuff, Facebook, Twitter, Skype, You Tube etc. One way to stand out is to mix 2 styles that appear to contradict each other but blend them in a way that [...]

The King of Madison Avenue speaks about direct response marketing & advertising. Thanks for the heads up Joe Polish Share and Enjoy:

This ad ran once, almost 50 years ago in 1964 (and 3 more times on the news) and it affected the result of the US presidential election. As students of the art and science of influence, we have to ask ourselves, how far is too far in pursuit of the results we seek? Sold on [...]

The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I’m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing & advertising language. Like how you can slip under your prospects’ radar by [...]

I’m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it’s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann’s Mayonnaise. They’ve started [...]

One of the biggest challenges coaching entrepreneurs to step into the spotlight and get noticed is getting them to accept the notion that it’s better to be different than to be better. Being amazing at what you do is crucial for staying in business, but that’s not usually what will get you noticed in the [...]

Necklace Selected Privacy Protected A little sleazy perhaps, but PayPal understands that to a certain segment of the population it’s selling discretion. I’m guessing that’s not his wife or daughter… If a boring old merchant services company can figure out what it’s selling and bring it to life, so can YOU! Share and Enjoy:

Love a company with a sense of humor. Share and Enjoy:

Just finished uploading my Start a Movement module for my Spotlight LIVE program (coming soon… Jan 2012.) and I was reminded about what I saw in the grocery store the other day. Big honking display imploring me to buy some chocolate and some extra to give away to someone else. Mars is encouraging consumers to [...]

Found this in my freezer. What’s YOUR story? Tsufit Share and Enjoy: