By tsufit on Mar 7, 2010 in Advertising, Positioning, Uncategorized | Leave a comment
Confidence Sells!
Thanks for the heads up Daily Flux.
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By tsufit on Feb 1, 2010 in Advertising, Branding, Breaking News, Communication, Communications, Corporate Life, Customer Retention, Management, Media, Publicity, Uncategorized | Comments Off
There’s a saying: “Any publicity is good publicity”. “As long as they’re talking about you” people say. Ain’t Necessarily So.
Want publicity? Careful what you wish for.
Just ask Toyota. Tylenol. Audi. Nurse Susan Nelles. Maple Leaf Foods. Domino’s Pizza.
Every company should have a “sh-t hits the fan plan” ’cause if and when it [...]
By tsufit on Jan 17, 2010 in Advertising, Branding, Celebrity, Creativity, Entrepreneurship, Influence, Marketing, Persuasion, Positioning, Sales, Storytelling, Uncategorized, Why We Buy, story | 1 Comment
Reading an old Dan Kennedy book (purchased for 50 cents from my local library. Short story long? It was falling apart so I asked them to tape it. They said they’re going to chuck it when I returned it, so I gave coughed up 50 big ones (little ones), they stamped it “Discarded” and now [...]
By tsufit on Jan 16, 2010 in Advertising, Books, Celebrity, Cool Stuff, Creativity, Entrepreneurship, Marketing, Media, Publicity, Publicity Stunts, Traffic Creation, Uncategorized, viral marketing | 1 Comment
Got an email this morning that said:
“The Queen” spotted with self help book
http://www.youtube.com/watch?v=w7Q3PorQEig
It’s not exactly The National Enquirer, but I wonder how Her Real Royal Highness would feel about this one. Gotta admit, it is kinda cute. And it did make me watch the video, so in a “You Just Proved Bench Advertising Works” [...]
By tsufit on Jan 9, 2010 in About the Author, Advertising, Authenticiy, Branding, Communication, Communications, Innovation, Marketing, Media, Persuasion, Positioning, Uncategorized, Why We Buy | Comments Off
Consider this my penance.
Years ago, I was in a European cinema commercial, me and about 12 other actresses. 3 days of shooting for 60 seconds. I was really excited. But my then 8 year old daughter felt otherwise. In fact, she left me long voice mail message reprimanding me for appearing in a cigarette [...]
By tsufit on Dec 25, 2009 in Advertising, Communication, Communications, Cool Stuff, Creativity, Marketing, Personal Branding, Uncategorized | Comments Off
Here’s the real deal, Kelly Kinney, the one Glamour based it’s story on. According to the Glamour piece, she says she got a job interview and that she’s now a director of sales and marketing. See glamourized version in post below.
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By tsufit on Dec 24, 2009 in Advertising, Communication, Communications, Cool Stuff, Creativity, Innovation, Marketing, Media, Personal Branding, Publicity, Uncategorized | Comments Off
My daughter showed me this last night. Looking for a job in the new year? Wear your accomplishments on your chest. Cool way to stand out from the crowd. Good idea Kelly Kinney!
Notice, however that they used a model to sport the T (which was “customized by Glamour“). Why didn’t they show us the actual [...]
By tsufit on Dec 21, 2009 in Advertising, Branding, Marketing, Positioning, Uncategorized | Comments Off
3 am and I’m thinking….
Why do we wait longer for dishwasher repairmen than doctors?
I’m awake now, it’s 8:38 am and I’ve got 3 hours and 22 minutes to go in my “window” from 8 am to 12 noon. That’s when the dishwasher repair company says its repair person– no sense being politically correct, I’ve never [...]
By tsufit on Dec 15, 2009 in Advertising, Communication, Communications, Cool Stuff, Creativity, Entrepreneurship, Marketing, Publicity, Publicity Stunts, Uncategorized, Word of Mouth Marketing | Comments Off
Need a New BBQ?
You Don’t Have to Spend A Lot of Money on Marketing or Advertising to Have Impact!
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By tsufit on Dec 10, 2009 in Advertising, Behavioral Economics, Behavioural Economics, Branding, Marketing, Positioning, Success, Uncategorized, Why We Buy | Comments Off
So, I’m freezing. It’s cold up here in igloo country in December. So I decide on a spot of tea, boil the water and pull out my cache of “too good to let the kids use to stain paper for history projects” tea. Instantly I know which one I’m going to choose. I’ve had a [...]
