By tsufit on Feb 8, 2016 in Advertising, Attention, Business, Cool Stuff, Entrepreneurship, Marketing, Media, P.R., Promotion, Publicity, Social Media, viral marketing, Word of Mouth Marketing | Leave a comment
This photo of a Mom and her twin daughters has gone viral with over 60,000 likes and over 33,000 re-tweets and counting since it was posted just a few days ago. Why should YOU care? If you’re in business in the areas of cosmetics, natural health, veganism, vitamins, skin care, acne cream, raw food or […]
By tsufit on Feb 7, 2016 in Advertising, Attention, Books, Branding, Comedy, Cool Stuff, Creativity, Entrepreneurship, Humor, Humour, Marketing, Media, Movies, P.R., Positioning, Promotion, Publicity, Publicity Stunts, Show Business, Traffic Creation, Uncategorized, viral marketing, Visibility, Why We Buy, Word of Mouth Marketing | 1 Comment
If you are, you’ll find a way to step into the spotlight by piggybacking on someone else’s fame. Like Marlon Wayans did with his new movie, 50 Shades of Black spoofing the popular movie & book, 50 Shades of Grey. Or F.L. Fowler’s Cook Book 50 Shades of Chicken. It’s brilliant ’cause all you have […]
By tsufit on Feb 6, 2016 in Advertising, Attention, Authenticity, Behavioral Economics, Behavioural Economics, Branding, Business, Communication, Humor, Humour, Marketing, Promotion, Uncategorized, Why We Buy | Leave a comment
OR do they just have more INSIGHT than we do? What ARE people are REALLY buying? For those of you who enjoyed my recent post Sunkist’s “Not Your Mother’s Grapefruit”, get this! General Mills comes out with this cereal, Total Blueberry and Pomegranate. Does it have blueberries in it? Not so much. Pomegranates? Nope. What […]
By tsufit on Jan 31, 2016 in Advertising, Attention, Authenticity, Behavioral Economics, Behavioural Economics, Branding, Business, Commercials, Copywriting, Creativity, Marketing, Persuasion, Positioning, Uncategorized, Why We Buy | Leave a comment
Seriously, Sunkist? “Not your mother’s grapefruit”? You’ve re-invented the grapefruit? We get that you couldn’t stick “New & Improved” on the label like they do with laundry detergent, but “The Health and Beauty of the Modern Grapefruit”? I bought 5 bags of these MODERN grapefruits this morning just in case my 4 millennial daughters don’t […]
By tsufit on Jan 27, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Authenticity, Branding, Cause Marketing, Commercials, Communication, Communication Skills, Creativity, Fans, Inspiration, internet marketing, Marketing, Media, music, P.R., Persuasion, Politics, Positioning, Presentation Skills, Presentations, Promotion, Publicity, Social Media, Storytelling, Success, Traffic Creation, viral marketing, Visibility | Leave a comment
Is this advertisement of Simon and Garfunkel’s song America going to deliver votes? His followers are young people who don’t like to be SOLD to. Over 2 million views.
By tsufit on Jan 23, 2016 in 30 Second Networking Infomercial, Advertising, Attention, Business, Commercials, Creativity, Customer Retention, Fans, internet marketing, Marketing, Media, Promotion, Publicity, Social Media, Traffic Creation, Uncategorized, viral marketing | Leave a comment
IKEA is calling for short video clips to be included in an upcoming commercial about the home. Great way to engage one’s audience. How can YOU engage YOUR audience?
By tsufit on Jan 10, 2016 in Advertising, Attention, Attorney, Attorneys, Branding, Business, Consulting, Entrepreneurship, experts, Lawyer, Lawyers, leadership, Marketing, Media, Personal Branding, Positioning, Promotion, Publicity, Success, Uncategorized, Visibility | Leave a comment
I know, I know. You’re thinking, “Tsufit, I’m struggling as it is. How can I afford to turn away clients?” But here’s the thing. Unless you focus, you’re not likely to stand out. Just found a great example of a firm that has focused brilliantly on getting people out of time share contracts! How can […]