Category: Advertising

Great Ad! Put Your Money Where Your Mouth Is! »

Confidence Sells!
Thanks for the heads up Daily Flux.

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“Any Publicity is Good Publicity”? Ain’t Necessarily So. Just Ask Toyota. »

There’s a saying: “Any publicity is good publicity”. “As long as they’re talking about you” people say. Ain’t Necessarily So.
Want publicity? Careful what you wish for.
Just ask Toyota. Tylenol. Audi. Nurse Susan Nelles. Maple Leaf Foods. Domino’s Pizza.
Every company should have a “sh-t hits the fan plan” ’cause if and when it [...]

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Using Stories to Sell Stuff »

Reading an old Dan Kennedy book (purchased for 50 cents from my local library. Short story long? It was falling apart so I asked them to tape it. They said they’re going to chuck it when I returned it, so I gave coughed up 50 big ones (little ones), they stamped it “Discarded” and now [...]

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People Will Do Anything to Get a Celebrity Endorsement! »

Got an email this morning that said:
“The Queen” spotted with self help book
http://www.youtube.com/watch?v=w7Q3PorQEig
It’s not exactly The National Enquirer, but I wonder how Her Real Royal Highness would feel about this one. Gotta admit, it is kinda cute. And it did make me watch the video, so in a “You Just Proved Bench Advertising Works” [...]

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Truth in Advertising? »

Consider this my penance.

Years ago, I was in a European cinema commercial, me and about 12 other actresses. 3 days of shooting for 60 seconds. I was really excited. But my then 8 year old daughter felt otherwise. In fact, she left me long voice mail message reprimanding me for appearing in a cigarette [...]

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Looking For a Job? It Worked For Her! »

Here’s the real deal, Kelly Kinney, the one Glamour based it’s story on. According to the Glamour piece, she says she got a job interview and that she’s now a director of sales and marketing. See glamourized version in post below.

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Unconventional Marketing for Job Seekers »

My daughter showed me this last night. Looking for a job in the new year? Wear your accomplishments on your chest. Cool way to stand out from the crowd. Good idea Kelly Kinney!
Notice, however that they used a model to sport the T (which was “customized by Glamour“). Why didn’t they show us the actual [...]

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I Shoulda Bought a Maytag! »

3 am and I’m thinking….
Why do we wait longer for dishwasher repairmen than doctors?
I’m awake now, it’s 8:38 am and I’ve got 3 hours and 22 minutes to go in my “window” from 8 am to 12 noon. That’s when the dishwasher repair company says its repair person– no sense being politically correct, I’ve never [...]

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This Marketing is Sizzling! »

Need a New BBQ?
You Don’t Have to Spend A Lot of Money on Marketing or Advertising to Have Impact!

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Who Says Money Can’t Buy Happiness? »

So, I’m freezing. It’s cold up here in igloo country in December. So I decide on a spot of tea, boil the water and pull out my cache of “too good to let the kids use to stain paper for history projects” tea. Instantly I know which one I’m going to choose. I’ve had a [...]

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