I’ve got a google alert on my book title, Step Into The Spotlight! and it’s amazing the interesting stuff it catches. Found this cool video on The Sin of Similarity. Check it out.

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Saw one of those smug signs today that say
“You just proved advertising works.”
Bus Benches. Billboards. Backs of Bathroom Doors.
What’s the definition of “works”? “Made you look”?
What are we 2? Advertising is supposed to entice you to lust for the product or at least to want to find out more. Not make you [...]

We all know it’s important to have a tag line or slogan in business. I’m guess one of Emeril’s most valuable properties are his lines, “Bam!” and “Kick it up a notch!” He doesn’t have to trademark them (Joan Rivers actually did trademark “Can We Talk?”) ’cause they immediately conjure up his image. And now [...]

We haven’t seen a sparring like this since the Cola Wars. Although personally, I gotta say “Hey Microsoft, Methinks Thou Dost Protest Too Much.”
After a short series of seriously weird Seinfeld-Gates spots, Microsoft has decided to take Apple head on with a montage of “I’m a PC” declarations–(The first step is admitting it…) [...]

1898: In a bar during the Cuban War of Independence, Cuban troops raise a glass with American soldiers and “Bacardi and Coke” is born. It’s been an enduring alliance as brand guru, Martin Lindstrom, learns from VP of Bacardi Global Brands, Robert Ferniss-Roe. Bacardi and Coke. We’ve seen characters in movies order it. Good for [...]

Not sure what the point is, but perhaps that’s the point. I mean it stars a guy who had a good long run with a show about nothing so why shouldn’t he collaborate on a commercial about nothing. Except that maybe it’s not about nothing. Maybe, it’s about making us think Microsoft is as cool [...]

For those of you who haven’t yet seen the last video about a marketing team inventing a stop sign, head on over to You Tube to check it out. It’s worth the trip. Y’all come back now, hear?
(Thanks to Julia W for pointing out that the embedding has now been disabled.)
Tsufit

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Anyone who’s heard me speak or read Step Into The Spotlight! knows that I love to tease corporate types. About their corporate gobbletygook. About how their words obscure meaning. About how they seem to specialize in taking something simple and making it– well, check this out…
(Thanks to Ad Age for the heads up.)

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There’s a saying, often credited to Oscar Wilde, “Any publicity is good publicity”.
Mars Inc, the maker of the Snickers bar, appears to be testing the boundaries of this philosophy with its series of “Get Some Nuts” ads. The ads feature Mr. T (in a tank no less!) taunting less-than-macho-males going about their business (speed-walking, [...]

Sex Sells, Or Does It?
Business is a seduction. I’m always preaching to accountants and financial advisors that they gotta attract and entice, not chase, new clients. Well it appears that they’re not the only ones who are hurting. Word on the street is that the brothel business is slow and they’re not taking it lying [...]