Category: About the Author
By tsufit on Sep 1, 2008 in About the Author, Book Reviews, Books, Technology, Uncategorized | Leave a comment
On page 83 of Step Into The Spotlight!, I admitted that I have 503 domain names. My friends were ready to send me to “Domain Names Anonymous”, but I stand my ground. They’re not making any more lakefront and they’re not making any more .coms. But in the past few months, I let a couple [...]
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By tsufit on Jul 29, 2008 in About the Author, Advertising, Branding, Humor, Management, Marketing | Comments Off
Anyone who’s heard me speak or read Step Into The Spotlight! knows that I love to tease corporate types. About their corporate gobbletygook. About how their words obscure meaning. About how they seem to specialize in taking something simple and making it– well, check this out…
(Thanks to Ad Age for the heads up.)
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By tsufit on Jul 19, 2008 in About the Author, Innovation, Marketing | Comments Off
Just got back from Dallas. Did a booksigning in the Dallas Airport, all very exciting. Met a real estate agent at a conference who made Audrey Hepburn look like a shlump. I’m talking fresh as a daisy at all hours of the day or night. When I asked her secret, she whispered “Ann Taylor”.
Now, I’m [...]
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By tsufit on May 28, 2008 in About the Author, Blogging, Branding, Marketing, Positioning, Publicity, Uncategorized | Leave a comment
Ever wonder why we’ve heard of Darwin…
Is it because he was the best at what he did or was it because he understood how to step into the spotlight?
Recently read a fascinating fact based fictional account of Darwin’s Voyage of the Beagle and the controversy surrounding his writings, (yeah, you guessed it, one of my [...]
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By tsufit on Apr 12, 2008 in About the Author, Advertising, Blogging, Books, Branding, Cool Stuff, Marketing, Publicity, Success | 33 Comments
The thing about a book is that you have a finite amount of space to say what you want to say– good thing. Generally, less really is more.
But that meant that I only had one page (Page 266) in Step Into The Spotlight! as an Appendix to spread the word about some cool marketing blogs. [...]
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By tsufit on Apr 7, 2008 in About the Author, Books, Marketing, Success | Leave a comment
Ok, so I know it doesn’t mean anything.
And I know it’ll probably change before I finish typing this blog post.
But for for one brief second in time, my book, Step Into The Spotlight! is beating Oprah on a Best Seller Chart!
It’s not even out officially till tomorrow. And it wasn’t a category I [...]
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By tsufit on Mar 1, 2008 in About the Author, Authenticiy, Blogging, Books, Branding, Creativity, Entrepreneurship, Marketing, Positioning, Uncategorized | 2 Comments
I read an interesting post the other day from Diane K Danielson who writes the Top Shelf column for entrepreneur.com. Comparing the points of view of best selling authors, Tim Ferris and Seth Godin, Danielson reports “Ferriss advises you to read only items and sections of items that are relevant to your work. Seth, on [...]
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By tsufit on Feb 23, 2008 in About the Author, Blogging, Books, Creativity, Inspiration, Marketing | Leave a comment
I’ve been on a book diet for the past year. I’ve had a few slip ups (OK more than a few), but basically I’ve managed to keep my voracious appetite for business books in check by snacking on bunch of other genres while I was finishing up my book. The problem is that any time [...]
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By tsufit on Feb 4, 2008 in About the Author, Advertising, Branding, Creativity, Humor, Marketing, Positioning, Publicity, TV | Leave a comment
It’s slippery up here in igloo country. Saw a car swerve towards the sidewalk this morning just a few metres (that’s feet only longer) in front of me. Too bad the guy didn’t have Bridgestone Tires. According to a superbowl spot that aired last night, (no, I wasn’t watching– thanks to 3 Minute Ad Age [...]
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By tsufit on Jan 19, 2008 in About the Author, Creativity, Inspiration, viral marketing | Leave a comment
Got a Google Alert recently for my book title, Step Into The Spotlight!, (unexpected ’cause it doesn’t come out till April, 2008). But it wasn’t my book; it was even better. I couldn’t believe it! They’re playing my song!
How cool is that? OK, it’s not Chris Daughtry (You shoulda won Chris!) but you can’t look a [...]
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