Category: About the Author
By tsufit on Jan 18, 2010 in About the Author, Book Reviews, Books, Celebritiy, Celebrity, Entrepreneurship, Influence, Marketing, Personal Branding, Persuasion, Positioning, Publicity, Success, Uncategorized, Why We Buy, book review | 8 Comments
So I’m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn’t even know they existed–I’m gonna re-use it and make someone else’s day!) and already, I’m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity [...]
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By tsufit on Jan 11, 2010 in About the Author, Comedy, Cool Stuff, Entrepreneurship, Humor, Humour, Management, Uncategorized | Comments Off
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By tsufit on Jan 9, 2010 in About the Author, Advertising, Authenticiy, Branding, Communication, Communications, Innovation, Marketing, Media, Persuasion, Positioning, Uncategorized, Why We Buy | Comments Off
Consider this my penance.
Years ago, I was in a European cinema commercial, me and about 12 other actresses. 3 days of shooting for 60 seconds. I was really excited. But my then 8 year old daughter felt otherwise. In fact, she left me long voice mail message reprimanding me for appearing in a cigarette [...]
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By tsufit on Jan 7, 2010 in About the Author, Branding, Marketing, Positioning, Uncategorized, Why We Buy | 2 Comments
This is a photo of the side of my 20 year old Inglis fridge.
The fridge is so old that when a national lifestyle magazine wanted to feature me in a “What’s in Your Fridge” series that would have given my book some great publicity, I started thinking of friends who would let me [...]
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By tsufit on Nov 20, 2009 in About the Author, Breaking News, Communication, Communications, Marketing, Media, Publicity, TV, Uncategorized | Comments Off
Not that I ever watch the show ’cause I’m always working but it was nice to know it was there for when I get invited on to discuss Step Into The Spotlight! But it looks like our discussion will have to be on a cable network. I guess it’s true what they say about riches [...]
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By tsufit on Aug 27, 2009 in About the Author, Celebrity, Inspiration, Motivation, Success | Comments Off
When I lived in Illinois, years ago, I played Liesl in a production of the Sound of Music. I remember the director, a real life nun, yelling at me, “Tsufit, you look like a piece of limp spaghetti up there!”. That was the very first (and last) time I’ve been compared to pasta.
On the [...]
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By tsufit on Apr 26, 2009 in About the Author, Authenticiy, Book Reviews, Books, Branding, Guest Bloggers, Humor, Marketing, Personal Branding, Positioning, Uncategorized, book review | Leave a comment
I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I’m being sent even more books for review on this blog. And I read every single one…OK, almost…
The sad truth is that some of them [...]
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By tsufit on Mar 13, 2009 in About the Author, Authenticiy, Celebrity, Entrepreneurship, Marketing, Publicity, Reality TV, TV, Uncategorized | Leave a comment
Would you go on Reality TV?
I asked this question recently on a social networking site because I was curious about what lengths business people would go to step into the spotlight and promote their businesses. So I asked ‘em. The most common response was a resounding “No!”. Yet one respondent told me she not only [...]
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By tsufit on Feb 24, 2009 in About the Author, Books, Uncategorized | Leave a comment
“This book is packed with practical tools to raise your profile. Tsufit is a giant in the world of self promotion. (Metaphorically of course…Fact is she’s quite short.)” Vince Poscente
When I was a kid, I collected interesting napkins and match boxes from around the world. But this is way more fun! Since I started receiving [...]
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By tsufit on Jan 1, 2009 in About the Author, Blogging, Books, Branding, Guest Bloggers, Marketing, Publicity, Success, Uncategorized, Word of Mouth Marketing | 1 Comment
OK, I gotta admit. I’m excited.
And not just because it’s the 15-Month-and-a-Day Anniversary of this blog (presents happily accepted but not required). We’ve come a long way together since I admitted in my first blog post that I have don’t have a toaster or a microwave (still don’t).
Decided to shake it up in [...]
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