Category: About the Author
By tsufit on Nov 21, 2011 in About the Author, Advertising, Behavioral Economics, Behavioural Economics, Commercials, Communication, Communication Skills, Communications, Copywriting, Influence, Presentation Skills, Presentations, Public Speaking, Public Speaking Tips, Speaking, Speaking Skills, Speech, Speeches, Uncategorized | Leave a comment
The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I’m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing & advertising language. Like how you can slip under your prospects’ radar by [...]
By tsufit on Aug 12, 2011 in About the Author, Coaching, Cool Stuff, Marketing, Promotion, Publicity, Uncategorized | Comments Off
I’m a cover girl! Just got a beautiful glossy magazine in the mail. Before you get too impressed, the publisher sent each person featured in the magazine (got a gorgeous 8 page spread not too shabby!) a copy with his or her face on the cover. But perhaps that’s the way of the future. Perhaps [...]
By tsufit on May 19, 2011 in About the Author, Authors, Branding, Celebrity, experts, Gurus, Marketing, Positioning, Uncategorized | Comments Off
For entrepreneurs, it’s important to get known as a guru like these guys did.
By tsufit on Dec 9, 2010 in About the Author, Branding, Celebrity, Entrepreneurship, Marketing, Media, Networking, P.R., Personal Branding, Uncategorized | Comments Off
So, you missed the live call–lots of excitement on the line, when I revealed my new Spotlight Blueprint on Tues night. It was basically my whole 288 page Step Into The Spotlight! book on one piece of paper, exactly what to do, step by step, to get known as an expert or guru. Had tons [...]
By tsufit on Dec 7, 2010 in About the Author, Branding, Celebrity, Entrepreneurship, Marketing, Media, Networking, P.R., Personal Branding, Positioning, Presentation Skills, Public Speaking, Speaking, Uncategorized | Comments Off
At least it was shocking to me when it dawned on me tonight while folding warm-from-the dryer laundry. I’m not sure I want to “step into the spotlight”. Shocking for the author of a book called Step Into The Spotlight! I don’t always feel like being in the spotlight. I love my privacy. I love [...]
By tsufit on Jan 18, 2010 in About the Author, book review, Book Reviews, Books, Celebritiy, Celebrity, Entrepreneurship, Influence, Marketing, Personal Branding, Persuasion, Positioning, Publicity, Success, Uncategorized, Why We Buy | 8 Comments
So I’m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn’t even know they existed–I’m gonna re-use it and make someone else’s day!) and already, I’m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity [...]
By tsufit on Jan 9, 2010 in About the Author, Advertising, Authenticiy, Branding, Communication, Communications, Innovation, Marketing, Media, Persuasion, Positioning, Uncategorized, Why We Buy | Comments Off
Consider this my penance. Years ago, I was in a European cinema commercial, me and about 12 other actresses. 3 days of shooting for 60 seconds. I was really excited. But my then 8 year old daughter felt otherwise. In fact, she left me long voice mail message reprimanding me for appearing in a cigarette [...]
By tsufit on Jan 7, 2010 in About the Author, Branding, Marketing, Positioning, Uncategorized, Why We Buy | 2 Comments
This is a photo of the side of my 20 year old Inglis fridge. The fridge is so old that when a national lifestyle magazine wanted to feature me in a “What’s in Your Fridge” series that would have given my book some great publicity, I started thinking of friends who would let me hijack [...]
By tsufit on Nov 20, 2009 in About the Author, Breaking News, Communication, Communications, Marketing, Media, Publicity, TV, Uncategorized | Comments Off
Not that I ever watch the show ’cause I’m always working but it was nice to know it was there for when I get invited on to discuss Step Into The Spotlight! But it looks like our discussion will have to be on a cable network. I guess it’s true what they say about riches [...]