Category: About the Author

Come join me with Marylou Tyler on her Predictable Prospecting podcast »

Hi guys, Want to know how to get noticed in business? Come join me with Marylou Tyler on her Predictable Prospecting Podcast. Tsufit

Do you ever worry that if you share all your marketing secrets with the world, they won’t work any more? »

Stu Heinecke, author of How to Get a Meeting with Anyone and host of the new podcast of the same name, got me to spill the beans on something I don’t think I’ve ever shared in a podcast before, something I have done to create a bit of celebrity at conferences. You can hear what […]

You’re a Genius »

Just chatting with one of my 4 favourite daughters, and in conversation, she said “If you test a frog by how he flies, he’s going to feel really stupid.” She heard it from Albert Einstein (maybe they were Facebook friends…) who put it like this: “Everybody is a genius. But if you judge a fish […]

I did something crazy yesterday… »

I started a new group on LinkedIn. Anyone who knows me knows that I don’t like to organize groups or events. I like to just show up to stuff that’s already organized. But it was Jan 1 and some crazy impulse hit me and I did it. And you’re invited. Just log into your LinkedIn […]

When You Assert You Make an Ass Out of… »

The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I’m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing & advertising language. Like how you can slip under your prospects’ radar by […]

Tsufit “Now I Know How Oprah Feels!” »

I’m a cover girl! Just got a beautiful glossy magazine in the mail. Before you get too impressed, the publisher sent each person featured in the magazine (got a gorgeous 8 page spread not too shabby!) a copy with his or her face on the cover. But perhaps that’s the way of the future. Perhaps […]

Wanna Be a Guru? »

For entrepreneurs, it’s important to get known as a guru like these guys did.

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