I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I’m being sent even more books for review on this blog. And I read every single one…OK, almost…
The sad truth is that some of them [...]

Would you go on Reality TV?
I asked this question recently on a social networking site because I was curious about what lengths business people would go to step into the spotlight and promote their businesses. So I asked ‘em. The most common response was a resounding “No!”. Yet one respondent told me she not only [...]

“This book is packed with practical tools to raise your profile. Tsufit is a giant in the world of self promotion. (Metaphorically of course…Fact is she’s quite short.)” Vince Poscente

When I was a kid, I collected interesting napkins and match boxes from around the world. But this is way more fun! Since I started receiving [...]

OK, I gotta admit. I’m excited.
And not just because it’s the 15-Month-and-a-Day Anniversary of this blog (presents happily accepted but not required). We’ve come a long way together since I admitted in my first blog post that I have don’t have a toaster or a microwave (still don’t).
Decided to shake it up in [...]

Caught a snippet of one of my favorite songs today from one of my favorite movies. I used to walk to school as a kid singing this song (it alternated on my playlist with “Oh, What a Beautiful Morning”–yes, the neighbors stared…) When I saw Julie Andrews perform “I Have Confidence” again tonight, it occurred [...]

Being interviewed by the lovely Susie Galvez and the bodacious Mary Foley this afternoon at 3pm EST on WLEE Talk Radio in Richmond, VA. Join us!
Tsufit

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On page 83 of Step Into The Spotlight!, I admitted that I have 503 domain names. My friends were ready to send me to “Domain Names Anonymous”, but I stand my ground. They’re not making any more lakefront and they’re not making any more .coms. But in the past few months, I let a couple [...]

Anyone who’s heard me speak or read Step Into The Spotlight! knows that I love to tease corporate types. About their corporate gobbletygook. About how their words obscure meaning. About how they seem to specialize in taking something simple and making it– well, check this out…
(Thanks to Ad Age for the heads up.)

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Just got back from Dallas. Did a booksigning in the Dallas Airport, all very exciting. Met a real estate agent at a conference who made Audrey Hepburn look like a shlump. I’m talking fresh as a daisy at all hours of the day or night. When I asked her secret, she whispered “Ann Taylor”.
Now, I’m [...]

Ever wonder why we’ve heard of Darwin…
Is it because he was the best at what he did or was it because he understood how to step into the spotlight?
Recently read a fascinating fact based fictional account of Darwin’s Voyage of the Beagle and the controversy surrounding his writings, (yeah, you guessed it, one of my [...]