Category: 30 Seconds in the Spotlight!

Wondering how to sell your “expensive” service? »

My new friend, Graham McGregor, columnist for the New Zealand Herald, has just published a brand new guide on how to market your service with a price tag over 10K. Many of us know never really “expensive” if the value is beyond the fee paid, but it might appear to be in the minds of […]

So, will the Jenner commercial ultimately HELP or HURT Pepsi? »

We’ve all seen it. Old news. Recently, saw an article with headline “Not everyone hated it”. So questions: 1) Did YOU hate it? 2) Will it hurt or help Pepsi. (After all, Oscar Wilde and all that. We’re talking about Pepsi.) Tsufit Author, Step Into The Spotlight! www.SpotlightSecrets.com

Still not using HUMOR in your marketing? »

Love this T-Mobile commercial!!! Humor can make a point WAY better than teaching and preaching. How can you do this in YOUR business? Great way to put your competitors in their place without creating animosity of a full frontal attack. Do YOU use humor in YOUR marketing? Tsufit is the author of the irreverent marketing […]

Have you seen this Fact-Checker song spoof re truth in the Trump era? »

Have you seen this Randy Rainbow video parody on Kellyanne Conway, Sean Spicer and the Trump administration? Heard this on CBC, Canada’s national radio station, last night. They played the song only, which starts about a minute in. It illustrates a point I made in my book, Step Into The Spotlight!, which is that sometimes […]

Are YOU as brutally honest with prospects as this Girl Scout selling cookies? »

Check out this hilarious video of Mike Rowe reading a letter from a Girl Scout to her dad’s rich friend trying to pitch him on buying girl scout cookies. There’s nothing like the sincerity of kids. We should remember & incorporate some of this as entrepreneurs. Nothing like admitting a vulnerability to win the trust […]

Should Brands Get POLITICAL? »

Have you seen the latest Budweiser commercial slotted for the 2017 Super Bowl? The spot emphasizes that the brand was created by an immigrant, who is welcomed with cries of “Go back home!” clearly making a political statement in the light of the recent US election. It appears to be directly taking on Trump’s recent […]

We have a saying in Peebles… »

We have a saying in Peebles… In Step Into The Spotlight!, I shared that it’s key to have a signature saying. Something that people identify with you and only you. Like when Chef Emeril Lagasse says “Bam!” Or when Jeff Probst of Survivor says “The Tribe Has Spoken.” So, last night, I’m watching an episode […]

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