Brand Alliances: Martin Lindstrom investigates…

1898: In a bar during the Cuban War of Independence, Cuban troops raise a glass with American soldiers and “Bacardi and Coke” is born. It’s been an enduring alliance as brand guru, Martin Lindstrom, learns from VP of Bacardi Global Brands, Robert Ferniss-Roe. Bacardi and Coke. We’ve seen characters in movies order it. Good for Bacardi. Good for Coke. Would it work for your brand?

Always a double edged sword. If the popularity of one declines, could it take the other down with it? A lot to consider.