Best Buy Gets What It’s Really Selling. Do You?

By tsufit on Dec 6, 2008 in Advertising, Blogging, Branding, Creativity, Humor, Innovation, Marketing, Positioning, Publicity, TV, Uncategorized

Did a couple of podcast interviews today–one with the engaging Anna Farmery, (it’ll be broadcast just before Christmas. Looking forward to having her as a guest blogger right here in the new year–no pressure Anna!), and we touched on the issue that a lot of businesses don’t know what they’re really selling. Here’s one that does.

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