Beach Money– You Gotta Know What You’re Selling

So I’m at a Board of Trade event promoting my book when, from across a crowded room, I see a woman holding a copy of a book Beach Money. The cover has a guy with his feet up working (not so much…) at the beach. An hour later, I’m clutching my own copy. I devoured the book a few hours later and then stuck it on my bookshelf face out, just to look at it.

I coach entrepreneurs to stand out and get noticed in a noisy marketplace so people will buy their stuff. The first step in this process is to figure out what you’re really selling. Jordan Adler knows what he’s selling. Where do I sign?

In a thousand years I never would have picked up a book about network marketing much less recommend one. But this guy gets that what we’re all really looking for is freedom, lifestyle, and I gotta say, he sells it well. I’ve had a lot of clients come to me telling me they’re selling the best vitamin known to man, the face cream that’ll make a 95 year old look 22… Adler takes us through years of failure trying to move product to the rush of success once he figured out what he was really selling. He gives just enough detail to make it real but not so much it gets in the way of the message. And he never tries to sell us on his current venture.

Whether you’re interested in networking marketing or not, this book will inspire you to dream.
Tsufit