Author Archive

Have you seen the new Maclean’s magazine covers where men pay more? Will they work? »

Saw one of these magazines in Shopper’s Drug Mart in Canada today. Looked behind it and there was a “women’s version”. So, what do you think? Will this sell more magazines? Social impact, pay equity, I know. But ultimately, aren’t these stunts about selling more magazines?

Join me and How to Get a Meeting with Anyone author, Stu Heinecke, Thurs Jan 11th at 1pm Eastern LIVE »

Delighted to be interviewed tomorrow by Stu Heinecke (author of How to Get a Meeting with Anyone) on #ContactMarketing Radio tomorrow Thurs. Jan 11th LIVE at 1 pm Eastern. #Sales JOIN US

Would you buy CRANKY Chocolate? »

So, I’m in Walmart an hour ago, checking out when I see an IRRITATED Snickers bar. And then a CRANKY one. A REBELLIOUS one. A SLEEPY one. Didn’t have a camera so came home and googled it only to find that there are 21 varieties. Holy Differentiation, Batman! Snickers has come out with a new […]

Entrepreneurs, have you ever “qualified” a prospect in this way? Yuck! »

Has this ever happened to you? As entrepreneurs, we’re taught to “qualify our prospects”. But how do you make sure it’s not just downright discrimination, snobbism, rudeness etc? This video is painful to watch–similar to that scene in Pretty Woman when the Julia Roberts character gets snubbed in a Beverly Hills boutique. What is the […]

Mark Struczewski Podcast interviews Tsufit on Productivity »

Not really something I talk about much–I’m definitely no expert on this. But pretty sure you’ll enjoy this short podcast anyway. Jump right in here: https://markstruczewski.com/tsufit/

Can you guess which 24 year old salesman said THIS about humor and sales? »

Put your guess in the comments below.

Can Marketing Heal the World? »

In asking this question, I’m reminded of the old Coca Cola commercial with people from every ethnicity singing on a hilltop, “I’d like to teach the world to sing in perfect harmony.” Wonder if that brought harmony. Wonder if that sold Coke. I’m thinking about this stuff ’cause I received in our Step Into The […]

Step into the Spotlight Book

To hear the STORY BEHIND THE BOOK & get on the Tsufit's Mailing List, enter your info below:

Name

E-mail


    Put me on the List! » 

 

Get Adobe Flash player