Author Archive

Entrepreneurs, have you ever “qualified” a prospect in this way? Yuck! »

Has this ever happened to you? As entrepreneurs, we’re taught to “qualify our prospects”. But how do you make sure it’s not just downright discrimination, snobbism, rudeness etc? This video is painful to watch–similar to that scene in Pretty Woman when the Julia Roberts character gets snubbed in a Beverly Hills boutique. What is the […]

Mark Struczewski Podcast interviews Tsufit on Productivity »

Not really something I talk about much–I’m definitely no expert on this. But pretty sure you’ll enjoy this short podcast anyway. Jump right in here: https://markstruczewski.com/tsufit/

Can you guess which 24 year old salesman said THIS about humor and sales? »

Put your guess in the comments below.

Can Marketing Heal the World? »

In asking this question, I’m reminded of the old Coca Cola commercial with people from every ethnicity singing on a hilltop, “I’d like to teach the world to sing in perfect harmony.” Wonder if that brought harmony. Wonder if that sold Coke. I’m thinking about this stuff ’cause I received in our Step Into The […]

Should you ever MOCK yourself the way Sean Spicer did at the Emmys last night? »

Check it out above. Did you see it live? Celebs appeared more shocked than over 40 years ago when a streaker ran naked across the stage at the Academy Awards. Jaw-dropping!!! Spicer came out with a podium and hilariously mimicked his Crowd Size rant that caused all the controversy after the Jan 20th inauguration. On […]

What’s the most outrageous publicity or marketing campaign you’ve ever seen? »

So, we’re discussing crazy publicity stunts in my Step Into The Spotlight! group on LinkedIn (join us) and one of our members, Dennis Brown, shared a bizarre one, not one that he launched but rather one that he experienced first hand as part of the marketer’s target audience–i.e. he got a package of chocolate grasshoppers […]

Is this the world’s first TV infomercial? »

I saw a suggested LI connection that claimed that he was the inventor of the infomercial so I thought I’d consult with Mr. Google to see if that was the case. What turned up was this wonderful infomercial for Vitamix from 1949. This guy, “Papa Barnard” is not only a compelling speaker and sales person, […]

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