Author Archive

So, will the Jenner commercial ultimately HELP or HURT Pepsi? »

We’ve all seen it. Old news. Recently, saw an article with headline “Not everyone hated it”. So questions: 1) Did YOU hate it? 2) Will it hurt or help Pepsi. (After all, Oscar Wilde and all that. We’re talking about Pepsi.) Tsufit Author, Step Into The Spotlight! www.SpotlightSecrets.com

Will THIS Provocative Heineken Commercial SELL Beer? »

Will this provocative long form commercial sell beer or just win advertising awards? 6.5 million people have seen it on YouTube alone. But will it make them reach for a Heineken? What do you think? Tsufit Author, Step Into The Spotlight! : A Guide to Getting Noticed P.S. Grab my 11 free Spotlight Secrets series […]

Still Don’t Believe That PRICES are ELASTIC? »

One of my mentors, Dan Kennedy, talks about the concept of Price Elasticity, saying that at any given time, 20% of the population will pay for a luxury version of something. Still don’t believe it? Would you pay $2145 for an IKEA inspired handbag (on the left) like this one? You can get the real […]

Would YOU Trust a Girl Scout? Reviewing the Review of the Girl Scout Cookies »

So, I was telling one of my favorite clients, (you’re all my favorites! LOL), the lovely Diane Koz, about Mike Rowe’s viral video about a Girl Scout reviewing Girl Scout Cookies as part of her sales pitch and we started laughing about how someone should review the reviewer. And that’s exactly what Diane did. She […]

Disney Stickers on a Dole Banana? Is nothing sacred? »

Is nothing sacred? Can a person not eat a piece of fruit any more, without being marketed to? Years ago, songwriter, Nancy White, lamented about the annoying task of having to deal with Stickers on Fruit in her album and song of the same name. We’re used to that by now. A grapefruit usually has […]

Still not using HUMOR in your marketing? »

Love this T-Mobile commercial!!! Humor can make a point WAY better than teaching and preaching. How can you do this in YOUR business? Great way to put your competitors in their place without creating animosity of a full frontal attack. Do YOU use humor in YOUR marketing? Tsufit is the author of the irreverent marketing […]

Have you seen this Fact-Checker song spoof re truth in the Trump era? »

Have you seen this Randy Rainbow video parody on Kellyanne Conway, Sean Spicer and the Trump administration? Heard this on CBC, Canada’s national radio station, last night. They played the song only, which starts about a minute in. It illustrates a point I made in my book, Step Into The Spotlight!, which is that sometimes […]

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