Author Archive

Would YOU Trust a Girl Scout? Reviewing the Review of the Girl Scout Cookies »

So, I was telling one of my favorite clients, (you’re all my favorites! LOL), the lovely Diane Koz, about Mike Rowe’s viral video about a Girl Scout reviewing Girl Scout Cookies as part of her sales pitch and we started laughing about how someone should review the reviewer. And that’s exactly what Diane did. She […]

Disney Stickers on a Dole Banana? Is nothing sacred? »

Is nothing sacred? Can a person not eat a piece of fruit any more, without being marketed to? Years ago, songwriter, Nancy White, lamented about the annoying task of having to deal with Stickers on Fruit in her album and song of the same name. We’re used to that by now. A grapefruit usually has […]

Still not using HUMOR in your marketing? »

Love this T-Mobile commercial!!! Humor can make a point WAY better than teaching and preaching. How can you do this in YOUR business? Great way to put your competitors in their place without creating animosity of a full frontal attack. Do YOU use humor in YOUR marketing? Tsufit is the author of the irreverent marketing […]

Have you seen this Fact-Checker song spoof re truth in the Trump era? »

Have you seen this Randy Rainbow video parody on Kellyanne Conway, Sean Spicer and the Trump administration? Heard this on CBC, Canada’s national radio station, last night. They played the song only, which starts about a minute in. It illustrates a point I made in my book, Step Into The Spotlight!, which is that sometimes […]

Are YOU as brutally honest with prospects as this Girl Scout selling cookies? »

Check out this hilarious video of Mike Rowe reading a letter from a Girl Scout to her dad’s rich friend trying to pitch him on buying girl scout cookies. There’s nothing like the sincerity of kids. We should remember & incorporate some of this as entrepreneurs. Nothing like admitting a vulnerability to win the trust […]

Should Brands Get POLITICAL? »

Have you seen the latest Budweiser commercial slotted for the 2017 Super Bowl? The spot emphasizes that the brand was created by an immigrant, who is welcomed with cries of “Go back home!” clearly making a political statement in the light of the recent US election. It appears to be directly taking on Trump’s recent […]

Guys, have you registered for Adele McLay’s Free Bootcamp yet? »

Honoured to be included in Adele McLay’s Business Growth Online Bootcamp, one of 35 speakers from across the globe. If you’re an entrepreneur, expert or small business owner, you will want to tune in and soak it all up! I was an attendee at Adele’s last online summit and tuned in day after day. Join […]

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