Just saw a news bulletin that says that Walter Cronkite is not well so I just wanted to give him a salute as a sign of respect. We talk about personal branding–This man is an icon.
Here’s Walter Cronkite showing some vulnerability–fast forward to about 5 minutes in…

Raz Chorev has been randomly selected from a recent flood of commenters to receive Drew McLellan’s marketing book, 99.3 Random Acts of Marketing. Congrats Raz The book will be sent to you by a randomly selected kangaroo.

Kinda seems lame or maybe just premature to trot out an “I-told-you-so” to the Colonel when he hasn’t even had a chance to botch it up of his own devices. The whole Oprah’s Book Chicken Club “We-can’t-keep-up-with-the- coupons” disaster has taken the focus off the main point–Kentucky Grilled Chicken is a bad idea which wouldn’t [...]

Have you ever sat down and put together a huge honkin’ marketing plan? One with made-up numbers to go with it? If you’re an author, a recording artist, a business owner looking for funding, you probably have. And yet, as Drew McLellan points out, much of what we actually do in marketing is actually random.
I [...]

Kentucky Grilled Chicken? Really?
OK, so you’ve got our attention. Free coupons downloadable on Oprah.com
But long term?
Moving to KFC seemed to work for a while. Made us forget what we were really eating–and then the nostalgia of the bucket kicked in… But it seems to me that if you’re going to go all healthy on us [...]

I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I’m being sent even more books for review on this blog. And I read every single one…OK, almost…
The sad truth is that some of them [...]

There’s a very insightful article by Simon Dumenco over at Ad Age about the significance of the fact that Ashton Kutcher won the race with CNN to be the first with 1 million followers on Twitter. Go read the article but here’s the bottom line. Social media was supposed to level the playing field (which [...]

So is this a World Wide Rave, David? I played Liesl in an off off off Broadway version of this show (ie Illinois) AND I’ve been to Belgium, so I have a special affection for it.Thanks for sending it Maxine!

A Twitter Ad Agency? Twitter Awards?
It’s a rare day when I wake up and DON’T hear something surprising and new. Things are changing SO fast nowadays that even if you think you sort of get it when you go to bed, you wake up the next day and everything has changed. The exponential growth of [...]

After the fiesty debate about my recent blog post about Microsoft throwing in the towel by positioning its laptop as the cheap alternative to Mac, I was happy to see The Monarch of Marketing, The Baron of Branding, The Pope of Positioning, (I promise, I’ll stop now…), Al Ries, saying “Don’t Damage Your Brand for [...]