99.3 Random Acts of Marketing

Have you ever sat down and put together a huge honkin’ marketing plan? One with made-up numbers to go with it? If you’re an author, a recording artist, a business owner looking for funding, you probably have. And yet, as Drew McLellan points out, much of what we actually do in marketing is actually random.

I love the cover of this book and the fact that each of the 99.3 Random Acts of Marketing described here is bite sized for quick consumption. A perfect “keep it in the car” book for when your 3 o’clock client shows up 15 minutes late. And there are some great ideas here. Like Drew’s recommendation on page 127 that we pick up a Lands’ End catalog for ideas about how to describe our products and then proudly state our price.

And that we think about our brand and whether our customers would be more likely to buy their jewelry at Tiffany or at Kmart.

My favorite part of the book is the closing (in fact it ends very much like I ended Step Into The Spotlight!, but his ending is even more clever)–after recommending that we “leave them wanting more”, he does just that…Fun!

And the best part is, Drew sent me an extra copy to give away! So, in keeping with the random theme of the book, I’m going to choose a random commenter (you gotta also put your name and email in the boxes on the right so I can get hold of you) and send that person a copy of Random Acts of Marketing.

What’s your most random act of marketing?