Archive for April 5th, 2018

How do you shake old branding that is working AGAINST you? Will this work for Philip Morris? »

Philip Morris sells cigarettes. That’s what they do. They brought us The Marlboro Man, the guy every woman swooned over and every man wanted to be. That was then. This is now. Philip Morris wants to give up smoking. Philip Morris wants to shake off the whole cigarette thing altogether. That’s what they said in […]

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