Archive for March, 2018

Sweet Jesus! Was Oscar Wilde right about publicity? »

So, I’m walking down Bloor Street in Toronto headed to one of my favorite vegetarian restaurants when I see an ice cream parlour called–what? Sweet Jesus. What’s that got to do with ice cream? Didn’t give it much thought till I saw a post by Jeremy Miller, author of Sticky Branding on LI saying there […]

How can you find a NEW angle on an OLD business like DriveHer did? »

How can YOU find a new angle on an old business? First there were taxis. (And buses if you don’t mind sharing.) Then there was Uber. And Lyft. Ridesharing apps. But still sometimes creepy to get into a strange unmarked car with a stranger, no? Just did this the other night and it reminded me […]

Do you ever worry that if you share all your marketing secrets with the world, they won’t work any more? »

Stu Heinecke, author of How to Get a Meeting with Anyone and host of the new podcast of the same name, got me to spill the beans on something I don’t think I’ve ever shared in a podcast before, something I have done to create a bit of celebrity at conferences. You can hear what […]

Is bread make of out CRICKETS just a publicity play? »

Would you bake CRICKETS into bread in order to stand out? Just saw a news item about Loblaws (Canadian grocery store) selling flour made from crickets in its premium President’s Choice line. That lead to a video of a Finnish bakery selling bread made from crickets. Do you think they’re doing it for the free […]

Is the new Jane Walker Scotch another Lady Doritos blunder? »

Have you seen this? Jane Walker? So, what do you think? Is the Jane Walker version of Johnny Walker Scotch a smart tie in to Women’s History Month or another Lady Doritos blunder? Word on the street (AdWeek) is that they were going to release it earlier, but didn’t when Hillary lost the Oval O. […]

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