Disney Stickers on a Dole Banana? Is nothing sacred?

Is nothing sacred?
Can a person not eat a piece of fruit any more, without being marketed to?

Years ago, songwriter, Nancy White, lamented about the annoying task of having to deal with Stickers on Fruit in her album and song of the same name.

We’re used to that by now.

A grapefruit usually has a little bar code or number so the cashier knows how much to charge us.

And it tells us where the fruit is from in case we’re currently boycotting their California grapes or South African green apples.

Fine.

Advertising on fruit?
We’re used to that too.

Taking a interchangeable commodity item (I wonder if they grow on the same trees) & branding it.
Fine.

We’re supposed to believe that a Chiquita banana is VASTLY different than a Dole banana.
OK. Fine.

But get a look at what I found on my banana 2 minutes ago.

An advertisement for Disney’s Beauty & the Beast on a banana?
Seriously, folks?

OK, so we’ve gotten used to restaurant ads in public schools and night club restrooms.
But bananas? A pure, innocent, picked-from-nature banana?

So, why am I sharing this with you?

It got me thinking of the zillions of ways there are to reach other people’s audiences by riding along with their message.

We’ve seen how McDonald’s makes special cups and toys to coincide with releases of new movies.

The fulfillment house that sends out my program’s audio CDs allows us to pay to place our postcards in other people’s out-going packages.

It’s clear the opportunities are endless.

How can YOU ride along on someone else’s platform and reach that new audience?

Something to think about, no?

Comment below & let me know if you’ve ever done this OR if you’ve seen other great examples.

Ciao for now.

Tsufit
Author, Step Into The Spotlight! : A Guide to Getting Noticed

P.S. Want my 11 free Spotlight Secrets series re how to stand out & get noticed in just 30 seconds. Grab these at www.SpotlightSecrets.com

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6 Comments on Disney Stickers on a Dole Banana? Is nothing sacred?

6 Comment(s)

  1. Ads on the back of bathroom stalls and above urinals caused a kerfuffle 20 years ago. But you had a captive audience with nothing else to look at. Now ads are appearing on NBA jerseys. Social mores and boundaries were slaughtered years ago and that trend (unfortunately) has only intensified with social media. Stickers on fruit = Innovative marketing.

    Robert | Mar 6, 2017 | Reply

  2. Robert, you make a good point. It’s an innovative (though not new) way to sneak marketing message onto our kitchen counter.

    tsufit | Mar 6, 2017 | Reply

  3. I just experienced the same thing today.
    Went to buy dole bananas at the store & BAM!
    was disgusted by the Beauty& the Beast marketing.

    Yes, unfortunately nothing is sacred anymore. 🙁
    People are so ready to sell their private life experiences as “content” on a YouTube “channel”

    And don’t get me started on the “dear fat ppl” girl.

    Thankfully it’s good to know that I’m not alone in thinking that fruit should be free of advertising. Maybe there is a positive in all this-more adversiting/marketing jobs??

    RA | Mar 19, 2017 | Reply

  4. Sounds like your reaction was even stronger than mine, RA. I guess the breaking point will be when I take my kids to the apple orchard to pick fresh apples on the tree and find McDonald’s stickers on the apples!

    tsufit | Mar 19, 2017 | Reply

  5. theres been brand stickers on bananas for years, now they put one on to advertise a company-specific promotion. its like 1/30th the size of the banana. just ignore it

    todd hooper | Apr 7, 2017 | Reply

  6. Yup, stickers on fruit aren’t new, but not sure I’ve ever seen co-marketing on fruit. Thanks for your comment, Todd.

    tsufit | Apr 8, 2017 | Reply

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