The Intangible Value of What You’re Selling

My daughter P, just sent me this interesting TED talk about the intangible value of the stuff we market. This isn’t the old “Sell Benefits, Not Features” talk. This isn’t about coming up with new stuff to sell. It’s about finding creative ways to add value by changing your audience’s perception about what you’ve got. Remember Diamond Shreddies? Here’s Rory Sutherland to explain further…

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