Was It a Publicity Stunt? Monkey in Sheepskin Coat Shopping at IKEA
By tsufit on Dec 11, 2012 in Humor, Humour, Marketing, Media, News, Publicity, Publicity Stunts, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing
A cute little coat wearing monkey wandering around IKEA in Toronto. Haven’t seen anyone hint about it, but it makes you wonder if there’s any chance that this was a publicity stunt. It sure doesn’t hurt IKEA any to get it’s name plastered all over social media 2 weeks before Christmas, ie biggest shopping time of the year.
In fact, it made me recall another IKEA story a few winters ago when a comedian camped out at IKEA for a few days while his NY apt was being fumigated propelling again, IKEA into the news.
What do you think? Is there any monkey business going on here?
Post a Comment