Are You a Commodity?
By tsufit on Dec 13, 2012 in Advertising, Branding, Marketing, Media, Persuasion, Positioning, Publicity, Uncategorized, Visibility, Why We Buy
I’ve been coaching financial advisors for a long time. Their logos often look like the ones on the left. I tell them “Could I change the name on the logo and have it still make sense?” If yes, they’ve missed the mark.
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