Movie Productions Have a Continuity Dept. Do You?
By tsufit on Feb 14, 2012 in Entrepreneurship, Movies, Positioning, Uncategorized
I’m always preaching about how movie productions companies have a continuity department so that if the guy’s shirt is untucked in take 1, it stays untucked in take 2 so the two can be edited together.
Well, it seems like some Continuity folk are sleeping on the job. Like on the set of Pretty Woman where one second she’s eating a pancake and the next second the pancake turns into a croissant. Or where a balloon turns into a woman’s face. Or Hugh Grant’s stain on his shirt disappears. Or Brad Pitt takes off his jacket without taking it off.
As entrepreneurs, we gotta make sure we don’t make similar continuity gaffes. Like saying we stand for one thing and doing another, being inconsistent. Check out these continuity mistakes here.

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