Frank Kern’s Lesson on Buyer Psychology: The Black American Express Card

By on Jul 3, 2011 in Behavioral Economics, Behavioural Economics, Creativity, Fees, Influence, Luxury, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Uncategorized, Why We Buy

Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business?
Thanks for the heads up, P.

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1 Comment(s)

  1. Frank’s cool.
    And yes, a master at making us think he’s cool.
    Which he is.
    So I guess it worked.
    Tsufit

    tsufit | Jul 20, 2011 | Reply

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