The Age of Persuasion (& Coincidence)

On page 18-19 of Step Into The Spotlight!, I tell the story of how a client had recommended a book to me (Blink by Malcolm Gladwell), I hadn’t heard her and I ended up finding it myself and recommending it to her. Kinda happened again today.

Out of the blue, I called a blogger to thank him for plugging my book on his blog. We get to talking. Turns out he’s an interesting guy. So this guy, Paul Nazareth, asks me if I’ve heard of this guy, Terry O’Reilly. I say no. So he promises to send me links to this great CBC radio show and says, he knows I’ll love it ’cause it’s all about persuasion. I tell Paul about 3-4 books I’m currently reading (Richistan (a behind the scenes peek at what it’s like to be rich– made me feel better. Doesn’t look like the rest of us are missing all that much) and The King of Madison Avenue — a biography of David Ogilvy recommended by Dan Kennedy in his fabulous book, No BS Marketing to the Affluent) and I’m about to tell him about the next book in line on my nightstand, when I notice that the author of the book is “Terry O’Reilly”. We laugh about that and after I get off the call, I notice the hand written scribble I’ve made says “The Age of Persuasion”, the book he recommended to me, the very book on my nightstand. Ironically, I discovered the Age of Persuasion just by seeing it on the same bookshelf as Richistan and The King of Madison Avenue and took a chance on bringing it home. A day later and I’m having this conversation with Paul. i