Seinfeld & Superman for American Express — Does it Work?

In 2004, American Express wanted to make a point (maybe two). If you buy with them, you’re insured against damage, theft etc. Was it worth the zillions I’m sure they paid Seinfeld (not to mention the special effects guys) to make that point? And what’s with the “A uniform used to be worth something?” bit when they don’t even do the classic Carl-Malden-flash-the-American-Express-card-to-show-who-he-is thing? Just confuses the issue, doesn’t it? Directed by Barry Levinson (who did Rainman, Risky Business, Tootsie…) What do you think? Love to hear from Seinfeld marketing expert, Bill Gammell on this one…

Here’s another one hucking American Express Roadside Assistance. Love the dramatic cowboy music but not sure they needed 12 times the normal 30 seconds to make that point…

It did get them on The Today Show with Matt Lauer.
Superman & Jerry Seinfeld on The Today Show

David | MySpace Video
Amazing what a little (a lot) of money can do…
Tsufit