How do you market your great grandfather’s ratty old cardigan? Call it a “Boyfriend Sweater” and watch the tweeniboppers line up. Share and Enjoy:

In 2004, American Express wanted to make a point (maybe two). If you buy with them, you’re insured against damage, theft etc. Was it worth the zillions I’m sure they paid Seinfeld (not to mention the special effects guys) to make that point? And what’s with the “A uniform used to be worth something?” bit [...]

So, I’m finishing up Kenneth Roman’s The King of Madison Avenue while starting Accidental Branding by David Vinjamuri. The later book reminds me of my intention to get on the mailing list for the J. Peterman catalog, something every marketer and copywriter should do. So I pop over to the website and find the following [...]

On page 18-19 of Step Into The Spotlight!, I tell the story of how a client had recommended a book to me (Blink by Malcolm Gladwell), I hadn’t heard her and I ended up finding it myself and recommending it to her. Kinda happened again today. Out of the blue, I called a blogger to [...]

I’ve said it before. Most entrepreneurs don’t know what they’re really selling. This chick does. Instead of hitting us over the head with all the reasons we should join her website creation workshop, she focuses on one, the freedom and lifestyle (is that two?) we can enjoy if we have an internet business, which all [...]