Walking on a Cloud Knows What It’s Really Selling. Do You?

I just dropped a hundred and twenty four dollars and twenty nine cents (on sale) for comfort in a box. They’re not sexy but they are cute and most importantly they feel like I’m walking on a soft spongy sofa cushion. Walking on a Cloud knows what it’s selling.

But many business don’t. How can you come up with a business name that will attract when you don’t know what you’re really selling?