$69 Flip Flops? It’s All About Positioning

$69 flip flops? Are you kidding me? My kids buy them for $2 bucks at Old Navy and you can still find them for a buck. So how is it that some people will pay 30 times that? It’s all about positioning. What if your flip flop were like “a workout in a sandal”. If you could just walk around and lose inches (I think they’re referring to inches of width in your wallet…) Enter Fit Flops. Here’s the hype.

And if you think that’s bad, check out these $1700 gold feather and diamond flip flops (and these aren’t even of the inch losing variety) from jeweler H. Stern. Think your customers won’t pay? Someone will. If only just to brag.